Rare Postcards – The Posted Past

Trade Card Tricks

Three cards were slipped into a box of laundry powder in 1882. Someone kept them. The Victorian collecting impulse worked then, and it still does.

These three Victorian trade cards were issued in 1882 by J.D. Larkin & Co. of Buffalo, New York, and printed by Cosack & Co., one of the most accomplished chromolithography firms in the country at the time. Two cards advertise Boraxine, a borax-based laundry powder; the third promotes Creme Oatmeal Toilet Soap. Premiums slipped into product packages, these trade cards were designed to be collected.

Though selling soap and cleaning powder, none of the three shows domestic labor. Instead, each presents an aspirational female figure representing a Victorian version of beauty, cleanliness, and high design. The cards are notable for the printing mastery, expensive gilding, and their confident use of Aesthetic Movement and Japonisme design conventions.

Both the Larkin Company and Cosack & Co. went on to significant histories. Buffalo’s industrial power in that era were remarkable, and the craft of chromolithography was at its height. The cards survive as evidence of the Gilded Age and still hold their value a century later.

*Three chromolithograph trade cards, J.D. Larkin & Co. / Cosack & Co., Buffalo, N.Y., 1882*

Chromolithography had transformed commercial advertising in the decade following the Philadelphia Centennial Exposition of 1876. The technique required drawing each color separately onto a flat limestone plate, then passing the paper through the press once per color, building the image in successive transparent layers. A finished card of this complexity required a dozen or more passes. The result was a depth and saturation of color that earlier printing processes could not achieve.

Cosack & Co. was among the firms that defined the standard. Founded in Buffalo in 1864 by Hugh Clay and Herman Cosack, the firm described itself as “The Most Complete Lithographic Establishment in the United States” and maintained offices in New York, Chicago, Cincinnati, Philadelphia, Pittsburgh, Hartford, and Boston. Buffalo’s position at the intersection of the Great Lakes and the Erie Canal made it a center for manufacturing and commerce. Printing follows industry, and the company produced trade cards, baseball cards, railroad promotions, Civil War memorial prints, and sporting prints.

None of the three cards depicts domestic work. The women shown are not laundering, scrubbing, or cleaning. Victorian soap manufacturers consistently presented their products through images of the comfort and refinement that cleanliness was understood to produce, rather than images of the labor it required. Cleanliness carried significant moral and social weight in this era. Advertising positioned soap not merely as a cleaning agent but as a indicator of respectable domestic life.

Boraxine was Larkin’s second product, introduced shortly after the company’s founding in 1875. Its advertising copy addressed practical concerns obliquely, but the trade cards operated on a different value system. The cards were premium collectibles in the trade card collection craze that preceded postcards. Their purpose was to be kept, collected, and admired as objects themselves.

The collectible strategy belonged to Elbert Hubbard, Larkin’s brother-in-law and advertising partner from 1878 onward. Hubbard recognized that inserting a chromolithograph into a box of laundry powder gave the customer a reason to purchase routinely. The marketing strategy was driven by the collecting impulse and was itself an object that affirmed the class status of buyers.

In 1885, Hubbard formalized this approach into what he called “The Larkin Idea”. Factory direct sales with valuable premiums bundled into combination boxes at the original price of the soap. The strategy transformed Larkin from a regional manufacturer into one of the largest mail-order businesses in the country, eventually employing 4,000 people with annual sales of $28 million. In 1903, Larkin commissioned Frank Lloyd Wright to design a headquarters building on Seneca Street. It was Wright’s first commercial commission, completed in 1906.

The Victorian trade card era ran from roughly 1876 to the late 1890s, when improvements in magazine color printing reduced the novelty and the format declined. At its peak in the 1880s, trade cards were the most prevalent form of advertising in American commercial life. They were distributed at store counters, tucked into product packages, and carried by traveling salesmen. The collecting culture around them was substantial. Parlor albums were produced specifically to hold them, and publications offered guidance on arrangement and display.

Cosack & Co. continued operating under successive partnerships through the early twentieth century. The Larkin Company closed in the 1940s. Sadly, the Larkin Administration Building was demolished in 1950.

These 1882 cards predate “The Larkin Idea” by three years. The contemporary collecting impulse that Hubbard designed them to provoke also preserved them for more than a century. These three cards survive because they were kept long after the product was gone. They are evidence of a printing firm, a soap company, and a city at a confident moment when quality communication was rightly presumed to outlast its commercial purpose.

To Read More

The Larkin Company — Buffalo Stories Archives offers solid documentation of Larkin’s rise, buffalostories.com

Chromolithography and Trade Cards — The Winterthur Museum holds one of the foremost collections of Victorian trade cards and published research on lithography production, digitalcollections.winterthur.org

The Larkin Administration Building — The Frank Lloyd Wright Foundation maintains records of the 1903 building, demolished in 1950, franklloydwright.org

Borax in the 1880s — The Borax/Death Valley history is well documented at the Borax Museum, Furnace Creek, California, nps.gov/deva

“The Larkin Idea” — The Henry Ford Museum blog tells this story, thehenryford.org

Herman T. Koerner and Cosack & Co. — Western New York History is a good source for more, wnyhistory.org

Trade Cards — A Short History at Cornell University, Waxman Collection, rmc.library.cornell.edu

Robert Jay, The Trade Card in Nineteenth-Century America. University of Missouri Press, 1987.

Jay T. Last, The Colour Explosion: Nineteenth-Century American Lithography. Hillcrest Press, 2005.

The Last Summer

A Hoenisch Portrait of composer Edvard Grieg at Troldhaugen, July 25, 1907. Six weeks after this photograph was made, Edvard Grieg was gone.

The front of the card is a photogravure portrait in deep black and glowing white, printed full bleed with slightly rounded corners on stiff card stock. A man sits outdoors in a wooden chair, holding the lapel of his dark overcoat, loosely arranged to show a full suit, waistcoat, and bowtie. A white hat sits lightly on a head of wild silver hair. His mustache is full, his gaze lifted and distant. He looks content, a man six weeks from death.

Stylized script in the upper left identifies the subject and moment: Dr. Ed. Grieg / Troldhougen 25.7.07. The photographer’s credit in the lower right reads: E. Hoenisch Phat. 1907. The back carries the publisher’s imprint: Breitkopf & Härtel, 51 Great Marlborough Street London W. A stamp box reads Printed in Germany. The card is unposted and unwritten, with amber flocking on the reverse and damage to the lower left corner.

The photogravure production quality is exceptional, revealing the highlights of Grieg’s white hat and the deep shadows of his coat, detail and dimensionality from century’s old technology. Breitkopf & Härtel were not postcard publishers. They were Grieg’s music publisher, one of the oldest and most prestigious houses in Europe, with Leipzig roots and a London office at the address printed on this card’s back. Their choice of photogravure signals deliberate intent. This is a prestige object, a rare souvenir of a celebrated composer.

Troldhaugen, Troll Hill, sits on a small wooded peninsula jutting into Nordåsvannet, a freshwater lake south of Bergen. Grieg built his pale wooden villa there in 1885, with a panoramic tower and large windows opening onto the water. He called it his best opus so far. By 1891 he had added a small composing hut at the lake’s edge: a piano, a desk, a rocking chair, a view over the water that he described as essential to his work. When he left it for the day he placed a handwritten note on the desk, a humble request.

If anyone should break in here, please leave the musical scores, since they have no value to anyone except Edvard Grieg.

Late July in Bergen is the city’s warmest season, though warm is a relative term. Long northern light persisting until nearly ten at night, the lake surface holding the soft diffuse luminescence of a Bergen summer afternoon.

Nina Grieg, Edvard’s wife and the foremost interpreter of his songs, presided over evenings in the living room around the 1892 Steinway. The house was full that summer. Julius Röntgen was there, the Dutch-German composer who had been Grieg’s closest musical confidant for twenty-four years. Their friendship is exhibited through more than two hundred letters, a deep enough connection that Grieg composed a short piece the previous year titled Sehnsucht nach Julius.

Percy Grainger, twenty-four years old and already an electrifying pianist, had arrived for what would become ten extraordinary days. Grieg had encountered Grainger in London the previous year and noted it in his diary.

I had to become sixty-four years old to hear Norwegian piano music interpreted so understandingly and brilliantly. He breaks new ground for himself, for me, and for Norway.

Ernst Hoenisch was thirty-two years old and already the leading musical photographer in Leipzig. He opened his atelier in 1903, and held the designation Hoffotograf, a court photographer’s appointment conferred by royal warrant. His roster of subjects over the following decades includes masters of musical life: Max Reger, Zoltán Kodály, and a young Kurt Weill.

The publishers Breitkopf & Härtel were also a Leipzig institution. The city’s musical world was compact and interconnected, its photographers, publishers, and performers in continuous orbit around one another. Hoenisch was almost certainly sent through the publisher to document Grieg in his final summer at the home where so much of his music had been written. He arrived into one of the most extraordinary musical gatherings of the era.

From the National Library of Norway Bergen Library Grieg Archives

On July 25, that light fell across the garden where Hoenisch set up his camera. Edvard and Nina Grieg, Röntgen, and Grainger gathered at a garden table. An image from the National Library of Norway Bergen Library Grieg Archives captures them together. Grieg is wearing the identical suit, overcoat, and white hat that is visible on our card. Perhaps Hoenisch made the casual group image and then later captured the iconic portrait. A man alone and at rest in the place he loved most, surrounded by the people who understood his music best.

Grieg had been ill for years. A collapsed lung from tuberculosis contracted as a teenager at the Leipzig Conservatory shadowed his entire adult life. By 1907 his condition had deteriorated into combined lung and heart failure, with repeated hospitalizations. When Röntgen said his final farewell at Troldhaugen that summer, he knew they may not meet again.

In September, Grieg prepared to travel to England, where Grainger was to perform his Piano Concerto at the Leeds Festival. He collapsed in Bergen on the way to the ferry, was admitted to hospital, and died the following morning, September 4, 1907. His last words were: Well, if it must be so.

Forty thousand people filled the streets of Bergen for his funeral. His ashes were interred in a grotto in the cliff face above Nordåsvannet, at a spot he had chosen years earlier while fishing with a friend, where the last light of the day touched the rock. Here I want to rest forever, he said.

To Read More

Edvard Grieg — Britannica: https://www.britannica.com/biography/Edvard-Grieg

Bergen Public Library Grieg Archive — Flickr collection: https://www.flickr.com/photos/bergen_public_library/collections/72157617382486774/

Bergen Public Library Grieg Archive catalog: https://mitt.bergenbibliotek.no/cgi-bin/websok-grieg

Röntgen and Grieg — Julius Röntgen Foundation: https://www.juliusrontgen.nl/en/life/rontgen-and-grieg/

Grieg and Grainger — Piano Concerto site: http://griegpianoconcerto.com/grainger/biog.cfm

Ernst Hoenisch — Deutsche Fotothek professional record: https://www.deutschefotothek.de/documents/kue/90056238

Healing Ward

British WWI Hospital Ward RPPCs, a rare paired set, circa 1915–1918

These two real photo postcards document a British auxiliary hospital ward decorated for Christmas, sometime between 1915 and 1918. They are unused and in remarkably good condition. Together they form a matched pair, shot on the same day from opposite ends of the same large convalescence hall.

The architecture, nursing uniforms, iron bed frames, style of celebration, and the back of the cards all point to the same conclusion: a British ward during wartime Christmas, shot by a local photographer working with the same technical materials and conditions as those documented in well-respected the Wellcome Collection in London.

Front of Postcards

The room is large with high ceilings and tall windows running along both sides. Hardwood floors extend the full length of the ward. Iron-framed hospital beds line each wall in neat rows, their white linens crisp and turned. A series of small tables anchor the center aisle, dressed with lace edges and set with tiered decorations, small ornamental figures, and floral arrangements. Crepe paper garlands radiate among the hanging fixtures from the center toward the walls. Nurses in white dresses, bibbed aprons, and distinctive white caps stand at intervals among the beds. Male patients rest in several of the beds or sit up for the photograph.

The first card was shot from one end of the room, looking toward a grand arched window fitted with ornate leaded stained glass and flanking panels in a geometric floral pattern. The second shot looks back the other direction toward an interior archway.

The photographic quality of both cards is high. The tonal range is continuous, with a fine grain and deeply resolved shadows. The nurses in the first image are grouped more loosely near the central table, and a ghostly motion blur in their figures suggests a longer exposure time. The second image is darker and the poses are more formal.

Back of Postcards

The cards share the same markings on the reverse, confirming they came from the same stock and photographer. The back carries the words “Post Card” in a decorative serif typeface, and a clean t-shaped dividing line delineating spaces “For Correspondence” and “Address Only.” No stamp box, printer’s imprint, paper manufacturer mark, or country or origin. That makes this RPPC irrefutably British.

Britain pioneered the divided postcard back in 1902, five years before the United States adopted the format. American RPPCs of the same era almost universally carried manufacturer’s marks such as AZO or VELOX in a printed stamp box, used to identify the photographic paper brand. British cards of this period carried no such mark. The back of these cards places their manufacture firmly in the British tradition.

The absence of any commercial marker further suggests a staff or commercial photographer and local production. These were not mass-produced. They were made in small numbers, likely for official wartime documentation or as personal mementos of a meaningful Christmas.

Two complementary long shots on a memorable day. Paired RPPCs are less common. A matched set intact, from a wartime context more than a century later, is rarer still.

Wartime Convalescence

Britain entered the First World War in August 1914 with 297 trained military nurses. Nowhere near enough for what was coming. Within weeks, the Royal Army Medical Corps and the British Red Cross Society jointly activated the Voluntary Aid Detachment system, mobilizing thousands of civilian volunteers to staff a network of auxiliary hospitals across the country. By 1918, approximately 80,000 VAD members served in uniform. Twelve thousand worked directly in military hospitals. Sixty thousand staffed auxiliary hospitals of various kinds.

The buildings pressed into service ranged from country houses and public schools to civic halls and converted warehouses. The ward in these cards show Gothic Revival arched windows with Arts and Crafts stained glass. The architecture is distinguished with high ceilings and dark wood wainscoting. Perhaps this is a purpose-built civic or private building of Edwardian ambition, converted for wartime use.

The iron bed frames visible in these cards match the tubular iron hospital beds documented in the ward photographs of King George Hospital, the largest military hospital in Britain during the war. Converted from a newly built HM Stationery Office warehouse on Stamford Street, London, the hospital opened in May 1915 and treated some 71,000 men before closing in June 1919. The Wellcome Collection holds its ward photographs. They show the same head and foot rail design, the same lightweight iron construction, the same configuration of beds along the ward walls. This was standard British military hospital specification, and these cards meet it exactly.

Wartime Wardrobe

We can more precisely date these cards by the white caps worn by the nurses. By early 1915, untrained VAD nursing staff had begun adopting the triangular floating veil worn by trained military nurses. Professional nurses were already unhappy about working alongside civilian volunteers. By November 1915, the Joint War Committee introduced a standardized cap for VAD nurses, making distinctions of training and rank visible at a glance.

The caps in these cards match that post-1915 VAD style. They are not the earlier flat cap prior to 1915, nor the fully structured veil of the trained QAIMNS sister. The confidence of the nurses’ poses and the scale of the ward celebration suggest an established wartime routine rather than the improvised urgency of the war’s first Christmas. This may narrow the date to 1916, 1917, or 1918.

Wellcome’s Wartime Collection

The Wellcome Collection’s photographic holdings of The King George Hospital archives open a window onto wartime convalescence. From the start, its philosophy held that recovery from war’s trauma demanded more than medicine.

Each bed had an electric light and a pink and white quilt. Common rooms on each floor were set up for socializing, smoking, reading, and writing letters. A miniature Harrods-like gift shop kept the wards stocked with comforts to necessities. It ordered up to 60,000 cigarettes each week so every patient could have six or seven smokes a day.

Most remarkably, a Royal Academician designed a rooftop garden that eventually held 24 revolving shelters positioned so patients could take in the air and watch the River Thames in all weathers. Queen Alexandra visited in May 1915, and that September she sent the hospital a tripod telescope so patients could study the rooftop view across London. On Christmas Day 1916, King George V and Queen Mary toured every ward in person, and presented each patient with a copy of the Queen’s Gift Book.

The decorated ward in these postcards belongs to that same time period, patriotic conviction, and palliative approach. The lace tablecloth, tiered cake stands, crepe paper garlands, and nurses standing at attention in their best uniforms were elements of organized care for men who had survived the Western Front, deserved a memorable Christmas, and needed more than the doctor’s orders.

History of King George Hospital at Lost Hospitals of London

Scarlet Finders research on VAD uniform dating guide

The British Red Cross and auxiliary hospitals during the First World War

Historic Hospitals on the broader history of auxiliary hospital use

Detailed guide to British military nursing services during the Great War

Lucky Us

Romans advised that fortune favors the bold. In Sweden, luck never gives, it only lends. In the United States, the harder you work, the luckier you get. The Arabic proverb says, “Throw a lucky man into the sea and he’ll come up with a fish in his mouth.” A Brit might be lucky at cards, unlucky in love. In Japan, the day you decide to act is your lucky day.

Edwardian postcards had a curious set of symbols to call forth fate and fortune. Horseshoes, shamrocks, roses, and playing cards. Small and slightly worn at the edges, these vintage greeting postcards have traveled more than a century carrying a providential wish.

Only one card in the collection actually says Good Luck. The rest offer best wishes, happy hours, and kind thoughts from me to you. As we’ll see, luck is borne of relationships (and circumstances) lifted by the charitable wish for health, wealth, and wisdom.

Some say that luck can be earned, but only a fool pursues it outright. We daydream about what fortunes may be in store, and sometimes ignore the simple sparkles that appear each day. We know, of course, that there are no free lunches. Yet, we are admonished to never look a gift horse in the mouth.

The bold assume they earned their lucky breaks. The humble suspect they’ve borrowed fortune temporarily. The superstitious are not entirely sure we should discuss it. Luck is where fate and intent find common cause, usually in the context of close friendships.

Old English had no luck. It used wyrd instead, which pointed to fate and destiny. Wyrd is the root of our word weird, which may indicate how people felt about fate. It was uncanny, inevitable, and perhaps divine. You didn’t pursue wyrd. You experienced it through awe and fear.

Somewhere around the 15th century, luk and gelucke drifted in from the Dutch and Low German. Luck was looser and more manual. Like weather, luck favored preparation and was possible to influence if you knew the right charms. The horseshoe went up above the door. The rock went in your pocket. If luck is not fate, if it is not fixed in advance, then perhaps you can do something about it. Perhaps it can be courted.

The lucky person is not the one who waits but the one who steps into the room. This is luck as a reward for courage, or at least for motion. Fate deals the cards, and we each have a hand to play.

Fortune favors the bold — fortes fortuna adiuvat
~ Terence, Roman playwright, around 151 BCE

Luck is what happens when preparation meets opportunity, and preparation is something you control. The solo pursuit of fortune is a genuine drive.

The harder I work, the luckier I get.
~ Samuel Goldwyn

But the shamrock gently disagrees. Four-leaf clovers are natural anomalies, not personal achievements. We can’t earn one, only discover it. Even if you can court luck, even if work and boldness can pull it toward you, it is never yours to fully command.

Luck never gives; it only lends.
~ Swedish proverb

Some people simply have it, inexplicably, in ways that have nothing to do with preparation or boldness or a rabbit’s foot.

Throw a lucky man into the sea, and he will come up with a fish in his mouth.
~ Arabic proverb

Some observe that luck is a finite resource and can be unwisely traded away. This may or may not be true, but as a matter of human priority it is clarifying. We each get chances to test our luck.

Lucky at cards, unlucky in love.
~ English proverb

The tension between fate and will, between earned luck and divine luck, is located in a moment of commitment. The lucky day is not the day something falls in your favor. It is the day you decide it might be worth the effort.

The day you decide to do it is your lucky day.
~ Japanese proverb

Whatever the senders intended and however the recipients replied, these cards demonstrate how providential language holds us together in anticipation of something wonderful just ahead. The possibility that things might go our way.

The symbols of luck nested together in relationship, in abundance, in the living world — a horseshoe wreathed in flowers, overflowing with roses, or flanked by shamrocks — is not an accident of Victorian design sensibility. It draws on the ancient wisdom that friends are the true source of life’s lucky breaks. Love does the work and luck gets the credit.

Shakespearean Soap

In the 1880s, someone figured Shakespeare had the perfect verse for selling soap.

Rare Cards ~ Seven Victorian Trade Cards Selling Dobbins’ Electric Soap

In Shakespeare’s As You Like It, Jacques delivers his monologue in Act II, Scene VII, observing human life with world-weary detachment. He sketches out seven distinct chapters of a human life, from mewling infancy to toothless old age, with equal parts affection and irony. One of the most quoted passages in all of Shakespeare, by the 1880s it was deeply embedded in popular culture — the kind of verse that some households knew by heart.

“All the world’s a stage, and all the men and women merely players.”

Dobbins’ Electric Soap was manufactured by I. L. Cragin & Co. of Philadelphia and had been on the market since the mid-1860s. By the early 1880s, the company was advertising heavily through trade cards, chromolithographic collectibles that matched the indulgences of the Gilded Age. Cragin’s innovation was to produce not a single card but a series of seven that required the collector to buy a bar of soap each time. Get the certificate from your grocer, and the full set arrived by mail free of charge.

Philly, 1880s. Shakespeare meets laundry.

Front: Each card is a vivid chromolithograph on a warm gold ground with a bold red border, a consistent visual identity that makes the cards a set. The figures are drawn in a coarse comic style, expressive and exaggerated, with each character placed in a domestic or outdoor scene with a bar of Dobbins soap nearby.

First, a round-faced nurse in a white mobcap seated in a rocking chair, holding a squirming naked infant over a washbasin. Card Two shows a sulky schoolboy in a red jacket and yellow-green plaid knickerbockers, satchel over one shoulder. The lover on Card Three is a lanky figure in a gold waistcoat and plaid trousers, leaning against a bureau in a disheveled bedroom.

The soldier on Card Four is wild-haired and red-faced, bent over a green barrel-tub in his uniform trousers and braces, and a sword against the wall behind him. Card Five presents a rotund man in a blue coat, leaning back in his chair with the serene self-satisfaction of someone accustomed to receiving gifts. Card Six is an elderly Harlequin figure in a polka-dotted costume with red stockings, tumbling in mid-air. The final card is a woman in a yellow apron leaning over a green wooden tub, and a billowing human figure made entirely of suds.

Reverse: Black text on cream stock with the full Shakespeare speech across all seven cards, each picking up the verse where the last left off. The final card identifies the source: As You Like It, Act II, Scene VII.

Below the verse, each card runs a version of the same offer in slightly varied language: collect a grocer’s certificate for each bar purchased and mail seven of them to 116 South 4th Street, Philadelphia. Without the certificate, the price for the set is 25 cents.

Each card presents a few product features: no wash boiler, no rubbing board, no house full of steam. Card Four warns against unscrupulous imitations and instructs buyers to ask for Dobbins’ Electric Soap by name. The printer’s imprint for Chas. Shields’ Sons, 20 & 22 Gold Street, New York appears at the foot of each reverse.

Production: These high-quality commercial chromolithographs likely date to the early 1880s, after the business had been in operation for more than a decade. The color registration is precise throughout, the figure work confident and expressive, and the gold-and-red palette gives the set a unified identity that still reads as a coherent series. The illustration style and rich production values mirror the opulent aspirations of the era.

Collectibility: Complete sets of themed trade card series are uncommon; most were distributed individually and rarely survived intact. The Shakespeare framework, the quality of the printing, and the conceptual ambition of the campaign make this set particularly distinctive. It appeals to trade card collectors, Victorian advertising historians, Shakespeare enthusiasts, and ephemera collectors with a taste for the literary and the delightfully absurd.

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Susanna’s Suitors

Fröken Susanna Pettersson of Sunnansjö, Sweden couldn’t vote, couldn’t earn, and couldn’t easily leave her small village. But in 1903, she could receive romantic postcards. She kept them. But, did she reply?

Rare Cards ~
Four Antique Swedish Postcards Sent to the Same Young Woman

In rural Dalarna, Sweden around 1903, a young woman named Susanna Pettersson receive four romantic postcards from three suitors in nearby towns. All the postcards arrived through the local mail to an address at Tjärnsvedens, Sunnansjö, in the wooded heart of Swedish folk country.

The honorific Fröken printed before her name on every card tells us she was unmarried. In early twentieth century Sweden, it was a title with genuine social weight that was relinquished upon marriage. For Susanna, the boundaries of daily life were drawn by family, church, and society. The careful correspondence of courtship may have provided a sense of choice.

In these years, postcards were at the absolute peak of a golden age. Dominated by the German printing industry and distributed across Europe and abroad, romance cards were a technically sophisticated and lucrative niche in a rapidly growing economy.

These exquisite cards were chosen deliberately by suitors to convey a range of emotion, laden with symbolic images and verses of serious sentiment. In our case, the hand-scripted messages are overt. To send such a postcard was a cautious and considered act, even a declaration. To receive four such cards suggests a woman who inspired intention.

In the early 1900s, Scandinavia was reckoning with questions of identity and sovereignty that touched daily life and daily culture, woven in with the cultural flowering of Larsson, Lagerlöf, Ibsen, Grieg, and Munch. Sweden itself was unsettled. The union with Norway, in place since 1814, was fracturing toward its peaceful but charged dissolution in 1905.

Borlänge, just down the road from Sunnansjö, was growing fast around iron and steel, drawing young men out of villages like Susanna’s into an industrializing economy. The authors of these cards may themselves have been young men who moved away to seek their futures, writing back to Susanna across a widening distance of place and era.

Card 1 ~ Suitor 1 from Norhyttan

Front: An elegantly dressed couple in a richly appointed interior — man in blue-grey jacket, woman in red and gold dress — seated before an ornate folding screen painted with roses. Tropical palm in background.

Många Hjärtliga helsning av han ere…

Many heartfelt greetings from him who is [yours]…

Back: Addressed to Fröken Sanna Persson, Tjärnsvedens, Sunnansjö. Note the affectionate diminutive Sanna rather than the formal Susanna used on other cards. Swedish 5 öre green stamp, Norhyttan postmark, circa 1902.

Correspondence: Lower right, heavily scripted in a practiced pen-and-ink hand. Left margin written vertically. Lower left coded notation: 1. = 1.9. = 1.19. =

Nog vet du att jag älskar dig, fast du det aldrig hört af mig, min och din blick föråda val den tysta lågan i min själ.

You surely know that I love you, even though you have never heard it from me. Mine and your glance betray the silent flame in my soul.

Production and Collector Notes: Premium chromolithograph with gold embossing, likely printed in Germany or Austria. Numbered series notation, Serie 193. Embossed romance cards of this quality with intact original Swedish correspondence are increasingly scarce. Of interest to collectors of Scandinavian ephemera, Edwardian romance, and social history researchers.

Card 2 ~ Suitor 1 from Norhyttan

Front: An archetypal couple stands on a rocky highland landscape with a misty and dramatic backdrop. A man in rough tunic carries a tall staff next to a woman in flowing white dress with loose hair.

Back: Addressed to Fröken Susanna Pettersson, Tjärnsvedens, Sunnansjö. Swedish 5 öre stamp, Norhyttan postmark.

Correspondence: Densely written in heavy hand-scripted text running in multiple directions across the image.

Elfligt lyckligt är att änga — då ned har bäksfloden bringar men nu skralla den nu torka in text hur dyster då det blefo…

Blissfully happy it is to linger — when down the brook brings / but now how gloomy / when it became…

Production and collector notes: Sepia-toned romantic lithograph published in Stockholm by C. Ns Lj., Sthlm. Series 1339. Domestic Swedish production rather than imported German print, comparatively less common for this period and market. The heroic Nordic couple reflects romantic aesthetic prominent in Scandinavian visual culture of the early 1900s. Dense multi-directional handwriting across the image face is biographically significant. Of interest to collectors of Swedish ephemera, Scandinavian social history, and scholars of private correspondence.

Card 3 ~ Suitor 2 from Borlänge

Front: A young woman in a golden-yellow gown reclines on a chaise surrounded by red azaleas and roses, holding a small red book or letter, gazing pensively to one side. Circular vignette set against a rich gold ground with pink Art Deco lattice decoration and heart motifs in each corner.

Back: Addressed to Fröken Susanna Pettersson, Sunnansjö, Gryftångbodarma. The address variation roughly translates to ‘summer farm buildings’ suggesting that Susanna was not at her main home but was staying at a seasonal outpost. Postmark, Borlänge, 1903. Small printer’s horse mark, bottom left.

Correspondence: Rounder and more casual hand-script. Left margin may be a name or family reference.

Så härligt är ej källans öras invid en blomstertal så härlig är ej dagens ljus son tryckt få din hand.

Not so lovely is the murmur of the spring, beside a flower-tale so lovely — not so bright is the light of day, as when pressed upon your hand.

Production and collector notes: Art Nouveau chromolithograph, Serie “Liebesträume” (Dreams of Love), produced by a quality German publisher and distributed internationally, reflecting Germany’s dominant role in the European postcard market of this era. Art Nouveau romance cards with intact Swedish correspondence and Borlänge postmark are notably scarce. Of interest to collectors of Art Nouveau ephemera, Scandinavian material culture, and historians of industrializing Sweden.

Card 4 ~ Suitor 3 from Stockholm

Front: A couple in a garden setting — woman in white and gold embroidered dress seated on a bench with flowers and parasol. Man in dark suit and straw boater hat leaning toward her attentively. Flowering trees surround them.

Back: Addressed to Fröken Susanna Petterson, Tjärnsvedens, Sunnansjö. Postmark origin reads Sto-, stamp damaged, full date not legible. Almost certainly Stockholm, circa 1903.

Correspondence: Written across the upper image in a compressed angular hand, distinct from both previous writers. Faded pen and ink, with partially legible fragments.

Bätt… polset… och mer… bättre…

Better… better… and more… better…

Production and collector notes: Sepia lithograph with gold highlights published by G. L. Hamburg. Serie 1896, a respected German publisher. Hamburg-published cards with intact Swedish correspondence and Stockholm postmarks from this period are collectible. Of interest to collectors of German-published romance cards and Edwardian Scandinavian ephemera.

Susanna Pettersson lived in a world that offered her limited formal choices. But in a small wooden house in Dalarna at the beginning of the last century, she could make her own quiet judgments. She could choose carefully.

Three suitors, three futures. Did she answer any of them? Whether she eventually became Fru or remained Fröken, we can’t discern from the evidence here. All we know is that she kept those four cards all those years.

The postcards in this rare set were sent from the heart of Dalarna, Sweden — the same province that gave the world the iconic Dala horse, a brightly painted wooden folk toy whittled by loggers and miners during long Scandinavian winters. In 1869, Swedish immigrants from Dalarna carried that tradition across an ocean to the Kansas prairie, founding the town of Lindsborg — known today as Little Sweden USA, where you can Hunt for Wild Dalas!

A Streetcar Back in Time

Room enough for all of us to go from here to there, and back again.

Featured Postcard~
New Orleans French Market A CENTURY AGO

An early 20th century scenic postcard showcases the iconic French Market in New Orleans’ French Quarter.

Front of the card: The photograph shows the vestibule of the historic French Market, featuring tall, weathered French/Creole Colonial columns supporting a slatted roof. Perspective draws the eye down the long corridor, emphasizing the market’s impressive scale. The covered walkway displays produce, baskets, and merchandise on tables and in crates. The image captures a rare moment when the hallway of vendors face the camera. Hand-colored rose tones reflect the market’s timeless atmosphere with pops of green and blue artfully applied. Caption: Vestibule, French Market, New Orleans, La.

Back details: The left panel explains the market’s history:

This card shows the interesting old columns erected, 1822. While the roof of the market has been repaired many times, the old columns have stood as originally put, without fire aid to the injured.

Published by Lipsher Specialty Co., 320 Magazine St., New Orleans. Standard divided back format with decorative script and postage rates listed: Domestic One Cent, Foreign Two Cents.

Historical significance: The postcard documents the French Market’s appearance in the early 20th century. Established in the 1790s, the market served as a vital commercial hub where vendors sold fresh produce and handcrafted goods. Instructions to “Take French Market car from Canal St.” reflects the streetcar system and emphasis on tourism. This postcard dates to 1922-1925, based on combined evidence of one-cent postage, the specific streetcar reference, and hybrid halftone-collotype printing (Aquatone process was patented in 1922).

Condition and Appeal: The card displays excellent color saturation, with clear and interesting details and minimal defects. Tiny nicks on two corners, with yellowing on the reverse typical of age. Image and text provide valuable historical context, appealing to collectors of New Orleans memorabilia, architectural history enthusiasts, and those interested in early 20th century American commerce. The French Market remains active today, making this postcard a fascinating glimpse into its enduring legacy as a cornerstone of New Orleans culture.

Today’s Art Card & Gallery

The gallery features Landscapes by Larry L’Ecuyer, and here is a fun art card from Anne this week. Winner, winner, chicken dinner!

open call for art cards!

The World’s Smallest Artist Retreat (our P.O. Box) is awaiting your art card submission. Details here!

Art card kits ~ gift or fun for you!

Our Art Card Kits are perfectly-packaged as a fun, creative activity for you and a friend to complete in as little as an hour or made into a lovely afternoon.

Something from Nothing

In her latest essay, Anne explains what we’re doing here 🙂

Still in the Ring

Here we go! The Posted Past heads into the fall season with rare cards, a new gallery, and a social mission to trade loneliness for connection.

featured postcard~
rare novelty card still holds a mystery

An early 20th century novelty postcard featuring humorous photography and personal correspondence from Missouri.

Front of the card: The photograph shows a young Black man in white shirt, suspenders, and dark trousers, grinning while holding a large broken umbrella overhead in a playful pose. Below reads the humorous caption “A little disfigured, but still in the ring”—typical novelty humor from the postcard craze era. A black border frames the photograph on cream cardstock.

Back details: The reverse bears “Carbon Photo Series No. 513” identifying the commercial publisher’s series. Addressed to Miss Grace Skillman in Pleasant Hill, Missouri, with a green 1-cent Franklin stamp and clear 1908 postmark. The handwritten message describes an exhausting early morning wait in Lee’s Summit for “Brother and Frank,” and promising a longer letter that evening.

“Still in L.S. haven’t slept but about ten minutes. My eyes looks like two burnt holes in a blanket. Brother and Frank hasn’t come yet. I will wait till 7.30 and then go home. Will write tonight. Just finished my breakfast. I will eat if not sleep. I got here ten till five.

Condition and Appeal: The sepia-toned image displays characteristic early photography with some age spots, and a nicked corner. The image and reverse side remain in good condition with clear photography and legible handwriting. The “Carbon Photo Series” indicates premium production using carbon-based printing methods prized for superior image quality and archival stability. Grace Andre Skillman was born in Pleasant Hill in 1889, making her nineteen when she received this card. The message and the lack of formal salutation and signature suggest this is casual ongoing family correspondence. As a result, the author of the postcard remains a mystery.

Vintage novelty postcards are increasingly collectible, especially numbered commercial series with documented recipients. Collectors of African-Americana may find the image appealing and relatively rare. The combination of carbon printing technology, humorous subject matter, and personal correspondence is of interest to collectors of vintage photography, postcard enthusiasts, genealogy researchers, and those focused on early 20th century American social history and communication.

Introducing~
The Posted Past Art Card Gallery

A selection of Larry L’Ecuyer’s watercolor landscapes are on display in our Online Art Card Gallery. Fitting as our first show. Enjoy!

Watercolor postcard showing a serene lake scene with mountains in the background and tall grasses in the foreground — Countdown to a Lakeside Getaway, 2025, Larry L’Ecuyer, watercolor on postcard

NEWS & UPDATES~
art card call for submissions is open

The World’s Smallest Artist Retreat (our P.O. Box) is awaiting your art card submission. Follow one rule to join the next open show. Details here!

Art card kits now in stock

Our Art Card Kits are perfectly-packaged as a fun, creative activity for you and a friend to complete in as little as an hour or made into a lovely afternoon.

The kit includes two postcard blanks, six vintage finds curated to the chosen theme, and a bundle of collage goodies for your whimsy. There is a free gift inside, too!

Once you’re done, surprise someone with an original art card in their mailbox. Or, send it back to us to include in the next online show. Either way, you’ll have cultivated a little joy in your garden.

Order your kit here 🙂

Wise Eyes

Old Rufus Dale had seen a thing or two, and Irene had her suspicions.

An early 20th century real photo postcard (RPPC) showing a poignant intergenerational portrait.

Front of the card: The photograph captures an elderly man with a distinctive long white beard, dressed in a dark suit, seated on a dilapidated wooden loveseat or couch in front of a clapboard house. Beside him sits a young child in a white dress, perched on the arm of the furniture. Behind them a decorative lace curtain hangs outside the open window. The setting appears to be rural America.

Back details: The reverse shows the handwritten inscription in pencil, Uncle Rufus Dale, age 84 and Irene age 4. We can assume a family relationship, likely between grand-uncle and grand-niece.

Condition and Appeal: The real photo postcard is in excellent condition front and back, unposted with helpful writing, and an AZO indicia dating the item between 1904 and 1918. The subject matter and production method suggest this is a unique image and object, with no known duplicate.

RPPCs are quite collectible, especially those with interesting and clear photographic subjects. The rural American family setting, the age gap between subjects, and the excellent condition make this item more desirable, appealing to collectors of early photography, genealogy researchers, postcard collectors, and those interested in American family and social history from the early 1900s.

[Note: Summer focus is on detailed captions. Essays return in September!]

Silent Stare from Last Century

The news these days deserves a long silent stare. Here is one from a horse. A century or more later… still no.

[Note: Summer focus is on detailed captions. New essays return in September!]

A vintage real photo postcard shows a dappled gray horse standing in a farmyard setting. The well-built animal is wearing a halter and is positioned in profile to show its conformation. A person in a hat and dark clothing stands beside the horse, likely the owner or handler. The American rural backdrop includes wooden farm buildings and bare winter trees. The ground is packed earth typical of a working farm. The photograph has the characteristic appearance of an early 20th century image, with some evidence of a stylized border in the exposure. The postcard is in excellent condition front and back, unposted with no writing, and an AZO indicia dating the item between 1904 and 1918. The subject matter and production method suggest this is a unique image and object, with no known duplicate.