As You Like It – The Posted Past

No one can quite pin down the origin of April Fool’s Day. One theory traces it to the shift from the Julian to the Gregorian calendar in 1582, and New Year’s Day from April 1 to January 1. Those who merrily celebrated the old date were mocked for their foolishness. Other evidence points to the Roman festival of Hilaria at the end of March, when people dressed in disguises and merriment was mandatory. A third argument simply blames the weather. Spring being notoriously unreliable, the fool is the farmer who trusts an early warm day.

Every court kept a fool, the one person licensed to speak the subtext. Under cover of bells and absurdity, they told the king what the courtiers would never. They didn’t matter and slipped away deftly, so they got away with it.

Shakespeare’s fools still deliver their wisdom from the stage. Touchstone sees everyone clearly in As You Like It. Feste in Twelfth Night diagnoses each character’s self-deception with a song. The Fool’s detachment is not ignorance; their folly is not fantasy. It is practical sense and functional freedom. The fool is often the one who tells the full tale as we go.

Let’s not forget all the fun in foolishness. Duckboy Cards gave us these guffaws from Hamilton Montana in the late 20th century.

In the Tarot, the Fool is the zero card, about to step off a cliff with a small satchel. The Fool’s journey is curious, flexible, and nonlinear, akin to the Buddhist beginner’s mind with the great powers of not-knowing.

The disciple Paul wrote that followers were fools for Christ, who knew that worldly measures were the real absurdities. Yurodivye, the holy fool in Russian Orthodox culture, courted ridicule and apparent madness as a form of spiritual freedom.

The Feast of Fools, celebrated across Europe in medieval centuries, inverted the church hierarchy for a day. Junior clergy elected a mock bishop and sacred ritual was gently parodied. The highest were made low for a day. The Church tolerated it for centuries, perhaps because it understood the release it provided.

In each of these traditions, foolishness is not failure. The Fool observes with a keen eye, collects information and assets, plays his cards carefully, and keeps his palm open.

Just such a jester has been riding alongside us this season. In Lucky Us, we find that only a fool pursues luck outright. In Spring Cleaning, earth itself foolishly hopes despite all evidence of winter. In Healing Ward, nurses stringing crepe paper garlands for a room full of wounded men, and show us the beautiful absurdity of insisting on Christmas.

My thanks to you fellow fools who keep reading. Only you know why!

To Read More

Shakespeare’s Fools — All the fools’ best lines from the Folger Library

Picasso’s Rose Period — From 1904–1906, Picasso absorbed French culture in warm pink and orange light

The Feast of Fools — A matter of great Catholic controversy still

The Tarot Fool — The British Museum’s collection of vintage Tarot cards

April Fool’s Day — Museum of Hoaxes theorizes the origins of the holiday

Rare Cards ~ Seven Victorian Trade Cards Selling Dobbins’ Electric Soap

In Shakespeare’s As You Like It, Jacques delivers his monologue in Act II, Scene VII, observing human life with world-weary detachment. He sketches out seven distinct chapters of a human life, from mewling infancy to toothless old age, with equal parts affection and irony. One of the most quoted passages in all of Shakespeare, by the 1880s it was deeply embedded in popular culture — the kind of verse that some households knew by heart.

“All the world’s a stage, and all the men and women merely players.”

Dobbins’ Electric Soap was manufactured by I. L. Cragin & Co. of Philadelphia and had been on the market since the mid-1860s. By the early 1880s, the company was advertising heavily through trade cards, chromolithographic collectibles that matched the indulgences of the Gilded Age. Cragin’s innovation was to produce not a single card but a series of seven that required the collector to buy a bar of soap each time. Get the certificate from your grocer, and the full set arrived by mail free of charge.

Philly, 1880s. Shakespeare meets laundry.

Front: Each card is a vivid chromolithograph on a warm gold ground with a bold red border, a consistent visual identity that makes the cards a set. The figures are drawn in a coarse comic style, expressive and exaggerated, with each character placed in a domestic or outdoor scene with a bar of Dobbins soap nearby.

First, a round-faced nurse in a white mobcap seated in a rocking chair, holding a squirming naked infant over a washbasin. Card Two shows a sulky schoolboy in a red jacket and yellow-green plaid knickerbockers, satchel over one shoulder. The lover on Card Three is a lanky figure in a gold waistcoat and plaid trousers, leaning against a bureau in a disheveled bedroom.

The soldier on Card Four is wild-haired and red-faced, bent over a green barrel-tub in his uniform trousers and braces, and a sword against the wall behind him. Card Five presents a rotund man in a blue coat, leaning back in his chair with the serene self-satisfaction of someone accustomed to receiving gifts. Card Six is an elderly Harlequin figure in a polka-dotted costume with red stockings, tumbling in mid-air. The final card is a woman in a yellow apron leaning over a green wooden tub, and a billowing human figure made entirely of suds.

Reverse: Black text on cream stock with the full Shakespeare speech across all seven cards, each picking up the verse where the last left off. The final card identifies the source: As You Like It, Act II, Scene VII.

Below the verse, each card runs a version of the same offer in slightly varied language: collect a grocer’s certificate for each bar purchased and mail seven of them to 116 South 4th Street, Philadelphia. Without the certificate, the price for the set is 25 cents.

Each card presents a few product features: no wash boiler, no rubbing board, no house full of steam. Card Four warns against unscrupulous imitations and instructs buyers to ask for Dobbins’ Electric Soap by name. The printer’s imprint for Chas. Shields’ Sons, 20 & 22 Gold Street, New York appears at the foot of each reverse.

Production: These high-quality commercial chromolithographs likely date to the early 1880s, after the business had been in operation for more than a decade. The color registration is precise throughout, the figure work confident and expressive, and the gold-and-red palette gives the set a unified identity that still reads as a coherent series. The illustration style and rich production values mirror the opulent aspirations of the era.

Collectibility: Complete sets of themed trade card series are uncommon; most were distributed individually and rarely survived intact. The Shakespeare framework, the quality of the printing, and the conceptual ambition of the campaign make this set particularly distinctive. It appeals to trade card collectors, Victorian advertising historians, Shakespeare enthusiasts, and ephemera collectors with a taste for the literary and the delightfully absurd.