Tag: rare cards

RMS Berengaria

The story of a mail-carrying ship named after a queen who never arrived.

RARE CARD

Art Deco promotional postcard, printed in U.S.A., circa 1923

Front: A bold Art Deco illustration in four colors: burnt amber, deep navy, black, and red-orange. The ship Berengaria fills the frame. The black hull dominates the lower half. Three banded funnels plume smoky blue-purple into the amber sky. The ship’s name is lettered in copper on the hull. The Cunard lion sits in a red medallion at upper left. At lower left, a stylized New York skyline recedes into amber, a bridge suggested behind it. The waves are geometric. The image mirrors a popular poster style, compressed into an elongated postcard.

Reverse: The left panel carries a printed ship description: 919 feet, 52,022 gross tons, Pompeian swimming pool, gymnasium, Turkish and electric baths, special ballroom. Divided format, publisher code A. & P. 47850, printed in the U.S.A. The address side is blank. The card was never sent.

“The R.M.S. Berengaria, the largest ship in the Cunard fleet and one of the three largest ships in the world, has a length of 919 feet, and a tonnage of 52,022 gross tons. Her passenger accommodation includes a Pompeian swimming pool, gymnasium, Turkish and electric baths, and a special ballroom.”

Production: Cunard distributed promotional postcards like this one aboard ship and at its offices. This example uses offset lithography with a guilloche-style mechanical tint screen giving it the graphic quality of a travel poster. The colors are rich and regal. The card shows its age: deep crease lines, foxing, staining, with a bent lower left corner.

Collectibility: Ship postcards from the great transatlantic liners are a well-established collecting category. The Berengaria appears frequently. This example stands out for its Art Deco illustrative style over the more common photographic format. The design quality is high, but condition limits its value.

Back of RMS Berengaria Cunard Line promotional postcard, circa 1921–1938. Divided back format, printed in U.S.A., publisher A. & P. 47850. Left panel carries printed ship description: 919 feet, 52,022 gross tons, Pompeian swimming pool, gymnasium, Turkish and electric baths, special ballroom. Address side blank. Unposted.
RMS Berengaria, Cunard Line postcard — reverse. Publisher A. & P. no. 47850, printed in U.S.A.

Samuel Cunard began his shipping empire on a government mail contract in 1839. As a Royal Mail Ship, the RMS prefix was baked into Cunard’s identity from the start. It meant a contractual obligation to carry post, and to sail on schedule whether the ship was full or nearly empty. Cunard told his captains: “Ship, passengers and mail — bring them safely over, and safely back.”

The ship’s name came from a medieval English queen. Berengaria of Navarre married Richard the Lionheart in Cyprus during a Crusade, was widowed without an heir, and spent her remaining decades in Le Mans petitioning by letter for the pension King John refused to pay. She appealed to popes and argued with bishops. Her entire widowhood was conducted through correspondence, written from afar, addressed to courts that largely ignored her. She is most remembered as the English queen who never set foot in England.

The ship started out as the SS Imperator, built in Hamburg for the Hamburg America Line and launched in 1912 as the largest passenger ship in the world. The war intervened and the ship was seized as a reparation and sailed briefly as a U.S. Navy transport. In 1921, it was renamed Berengaria and handed to Cunard. Much like its namesake, the ship never returned to its homeland.

The Berengaria served as Cunard’s flagship through the 1920s, then declined into Prohibition-dodging cruises that passengers nicknamed Bargainaria. Aging wiring sparked electrical fires. Cunard retired the vessel in 1938.

Sir John Jarvis, a Surrey MP, bought Berengaria for scrap and sent her to the River Tyne in a deliberate act of charity. Jarrow had lost its main shipyard, Palmer’s, in 1934. Unemployment topped 70 percent. Two years before the Berengaria arrived, 200 of Jarrow’s men had marched 300 miles to London to petition Parliament for work. Parliament offered nothing. Jarvis purchased the Berengaria and the Olympic to give the town’s idle shipyard workers something to dismantle. Men who had built destroyers and passenger liners cut the ship apart with blowtorches. The work was interrupted by the Second World War, but the last of the ship was gone in 1946.

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Trade Card Tricks

Three cards were slipped into a box of laundry powder in 1882. Someone kept them. The Victorian collecting impulse worked then, and it still does.

These three Victorian trade cards were issued in 1882 by J.D. Larkin & Co. of Buffalo, New York, and printed by Cosack & Co., one of the most accomplished chromolithography firms in the country at the time. Two cards advertise Boraxine, a borax-based laundry powder; the third promotes Creme Oatmeal Toilet Soap. Premiums slipped into product packages, these trade cards were designed to be collected.

Though selling soap and cleaning powder, none of the three shows domestic labor. Instead, each presents an aspirational female figure representing a Victorian version of beauty, cleanliness, and high design. The cards are notable for the printing mastery, expensive gilding, and their confident use of Aesthetic Movement and Japonisme design conventions.

Both the Larkin Company and Cosack & Co. went on to significant histories. Buffalo’s industrial power in that era were remarkable, and the craft of chromolithography was at its height. The cards survive as evidence of the Gilded Age and still hold their value a century later.

Three chromolithograph trade cards, J.D. Larkin & Co. / Cosack & Co., Buffalo, N.Y., 1882

Chromolithography had transformed commercial advertising in the decade following the Philadelphia Centennial Exposition of 1876. The technique required drawing each color separately onto a flat limestone plate, then passing the paper through the press once per color, building the image in successive transparent layers. A finished card of this complexity required a dozen or more passes. The result was a depth and saturation of color that earlier printing processes could not achieve.

Cosack & Co. was among the firms that defined the standard. Founded in Buffalo in 1864 by Hugh Clay and Herman Cosack, the firm described itself as “The Most Complete Lithographic Establishment in the United States” and maintained offices in New York, Chicago, Cincinnati, Philadelphia, Pittsburgh, Hartford, and Boston. Buffalo’s position at the intersection of the Great Lakes and the Erie Canal made it a center for manufacturing and commerce. Printing follows industry, and the company produced trade cards, baseball cards, railroad promotions, Civil War memorial prints, and sporting prints.

None of the three cards depicts domestic work. The women shown are not laundering, scrubbing, or cleaning. Victorian soap manufacturers consistently presented their products through images of the comfort and refinement that cleanliness was understood to produce, rather than images of the labor it required. Cleanliness carried significant moral and social weight in this era. Advertising positioned soap not merely as a cleaning agent but as a indicator of respectable domestic life.

Boraxine was Larkin’s second product, introduced shortly after the company’s founding in 1875. Its advertising copy addressed practical concerns obliquely, but the trade cards operated on a different value system. The cards were premium collectibles in the trade card collection craze that preceded postcards. Their purpose was to be kept, collected, and admired as objects themselves.

The collectible strategy belonged to Elbert Hubbard, Larkin’s brother-in-law and advertising partner from 1878 onward. Hubbard recognized that inserting a chromolithograph into a box of laundry powder gave the customer a reason to purchase routinely. The marketing strategy was driven by the collecting impulse and was itself an object that affirmed the class status of buyers.

In 1885, Hubbard formalized this approach into what he called “The Larkin Idea”. Factory direct sales with valuable premiums bundled into combination boxes at the original price of the soap. The strategy transformed Larkin from a regional manufacturer into one of the largest mail-order businesses in the country, eventually employing 4,000 people with annual sales of $28 million. In 1903, Larkin commissioned Frank Lloyd Wright to design a headquarters building on Seneca Street. It was Wright’s first commercial commission, completed in 1906.

The Victorian trade card era ran from roughly 1876 to the late 1890s, when improvements in magazine color printing reduced the novelty and the format declined. At its peak in the 1880s, trade cards were the most prevalent form of advertising in American commercial life. They were distributed at store counters, tucked into product packages, and carried by traveling salesmen. The collecting culture around them was substantial. Parlor albums were produced specifically to hold them, and publications offered guidance on arrangement and display.

Cosack & Co. continued operating under successive partnerships through the early twentieth century. The Larkin Company closed in the 1940s. Sadly, the Larkin Administration Building was demolished in 1950.

These 1882 cards predate “The Larkin Idea” by three years. The contemporary collecting impulse that Hubbard designed them to provoke also preserved them for more than a century. These three cards survive because they were kept long after the product was gone. They are evidence of a printing firm, a soap company, and a city at a confident moment when quality communication was rightly presumed to outlast its commercial purpose.

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The Larkin Company — Buffalo Stories Archives offers solid documentation of Larkin’s rise, buffalostories.com

Chromolithography and Trade Cards — The Winterthur Museum holds one of the foremost collections of Victorian trade cards and published research on lithography production, digitalcollections.winterthur.org

The Larkin Administration Building — The Frank Lloyd Wright Foundation maintains records of the 1903 building, demolished in 1950, franklloydwright.org

Borax in the 1880s — The Borax/Death Valley history is well documented at the Borax Museum, Furnace Creek, California, nps.gov/deva

“The Larkin Idea” — The Henry Ford Museum blog tells this story, thehenryford.org

Herman T. Koerner and Cosack & Co. — Western New York History is a good source for more, wnyhistory.org

Trade Cards — A Short History at Cornell University, Waxman Collection, rmc.library.cornell.edu

Robert Jay, The Trade Card in Nineteenth-Century America. University of Missouri Press, 1987.

Jay T. Last, The Colour Explosion: Nineteenth-Century American Lithography. Hillcrest Press, 2005.

Shakespearean Soap

In the 1880s, someone figured Shakespeare had the perfect verse for selling soap.

Rare Cards ~ Seven Victorian Trade Cards Selling Dobbins’ Electric Soap

In Shakespeare’s As You Like It, Jacques delivers his monologue in Act II, Scene VII, observing human life with world-weary detachment. He sketches out seven distinct chapters of a human life, from mewling infancy to toothless old age, with equal parts affection and irony. One of the most quoted passages in all of Shakespeare, by the 1880s it was deeply embedded in popular culture — the kind of verse that some households knew by heart.

“All the world’s a stage, and all the men and women merely players.”

Dobbins’ Electric Soap was manufactured by I. L. Cragin & Co. of Philadelphia and had been on the market since the mid-1860s. By the early 1880s, the company was advertising heavily through trade cards, chromolithographic collectibles that matched the indulgences of the Gilded Age. Cragin’s innovation was to produce not a single card but a series of seven that required the collector to buy a bar of soap each time. Get the certificate from your grocer, and the full set arrived by mail free of charge.

Philly, 1880s. Shakespeare meets laundry.

Front: Each card is a vivid chromolithograph on a warm gold ground with a bold red border, a consistent visual identity that makes the cards a set. The figures are drawn in a coarse comic style, expressive and exaggerated, with each character placed in a domestic or outdoor scene with a bar of Dobbins soap nearby.

First, a round-faced nurse in a white mobcap seated in a rocking chair, holding a squirming naked infant over a washbasin. Card Two shows a sulky schoolboy in a red jacket and yellow-green plaid knickerbockers, satchel over one shoulder. The lover on Card Three is a lanky figure in a gold waistcoat and plaid trousers, leaning against a bureau in a disheveled bedroom.

The soldier on Card Four is wild-haired and red-faced, bent over a green barrel-tub in his uniform trousers and braces, and a sword against the wall behind him. Card Five presents a rotund man in a blue coat, leaning back in his chair with the serene self-satisfaction of someone accustomed to receiving gifts. Card Six is an elderly Harlequin figure in a polka-dotted costume with red stockings, tumbling in mid-air. The final card is a woman in a yellow apron leaning over a green wooden tub, and a billowing human figure made entirely of suds.

Reverse: Black text on cream stock with the full Shakespeare speech across all seven cards, each picking up the verse where the last left off. The final card identifies the source: As You Like It, Act II, Scene VII.

Below the verse, each card runs a version of the same offer in slightly varied language: collect a grocer’s certificate for each bar purchased and mail seven of them to 116 South 4th Street, Philadelphia. Without the certificate, the price for the set is 25 cents.

Each card presents a few product features: no wash boiler, no rubbing board, no house full of steam. Card Four warns against unscrupulous imitations and instructs buyers to ask for Dobbins’ Electric Soap by name. The printer’s imprint for Chas. Shields’ Sons, 20 & 22 Gold Street, New York appears at the foot of each reverse.

Production: These high-quality commercial chromolithographs likely date to the early 1880s, after the business had been in operation for more than a decade. The color registration is precise throughout, the figure work confident and expressive, and the gold-and-red palette gives the set a unified identity that still reads as a coherent series. The illustration style and rich production values mirror the opulent aspirations of the era.

Collectibility: Complete sets of themed trade card series are uncommon; most were distributed individually and rarely survived intact. The Shakespeare framework, the quality of the printing, and the conceptual ambition of the campaign make this set particularly distinctive. It appeals to trade card collectors, Victorian advertising historians, Shakespeare enthusiasts, and ephemera collectors with a taste for the literary and the delightfully absurd.

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Susanna’s Suitors

Fröken Susanna Pettersson of Sunnansjö, Sweden couldn’t vote, couldn’t earn, and couldn’t easily leave her small village. But in 1903, she could receive romantic postcards. She kept them. But, did she reply?

Rare Cards ~
Four Antique Swedish Postcards Sent to the Same Young Woman

In rural Dalarna, Sweden around 1903, a young woman named Susanna Pettersson receive four romantic postcards from three suitors in nearby towns. All the postcards arrived through the local mail to an address at Tjärnsvedens, Sunnansjö, in the wooded heart of Swedish folk country.

The honorific Fröken printed before her name on every card tells us she was unmarried. In early twentieth century Sweden, it was a title with genuine social weight that was relinquished upon marriage. For Susanna, the boundaries of daily life were drawn by family, church, and society. The careful correspondence of courtship may have provided a sense of choice.

In these years, postcards were at the absolute peak of a golden age. Dominated by the German printing industry and distributed across Europe and abroad, romance cards were a technically sophisticated and lucrative niche in a rapidly growing economy.

These exquisite cards were chosen deliberately by suitors to convey a range of emotion, laden with symbolic images and verses of serious sentiment. In our case, the hand-scripted messages are overt. To send such a postcard was a cautious and considered act, even a declaration. To receive four such cards suggests a woman who inspired intention.

In the early 1900s, Scandinavia was reckoning with questions of identity and sovereignty that touched daily life and daily culture, woven in with the cultural flowering of Larsson, Lagerlöf, Ibsen, Grieg, and Munch. Sweden itself was unsettled. The union with Norway, in place since 1814, was fracturing toward its peaceful but charged dissolution in 1905.

Borlänge, just down the road from Sunnansjö, was growing fast around iron and steel, drawing young men out of villages like Susanna’s into an industrializing economy. The authors of these cards may themselves have been young men who moved away to seek their futures, writing back to Susanna across a widening distance of place and era.

Card 1 ~ Suitor 1 from Norhyttan

Front: An elegantly dressed couple in a richly appointed interior — man in blue-grey jacket, woman in red and gold dress — seated before an ornate folding screen painted with roses. Tropical palm in background.

Många Hjärtliga helsning av han ere…

Many heartfelt greetings from him who is [yours]…

Back: Addressed to Fröken Sanna Persson, Tjärnsvedens, Sunnansjö. Note the affectionate diminutive Sanna rather than the formal Susanna used on other cards. Swedish 5 öre green stamp, Norhyttan postmark, circa 1902.

Correspondence: Lower right, heavily scripted in a practiced pen-and-ink hand. Left margin written vertically. Lower left coded notation: 1. = 1.9. = 1.19. =

Nog vet du att jag älskar dig, fast du det aldrig hört af mig, min och din blick föråda val den tysta lågan i min själ.

You surely know that I love you, even though you have never heard it from me. Mine and your glance betray the silent flame in my soul.

Production and Collector Notes: Premium chromolithograph with gold embossing, likely printed in Germany or Austria. Numbered series notation, Serie 193. Embossed romance cards of this quality with intact original Swedish correspondence are increasingly scarce. Of interest to collectors of Scandinavian ephemera, Edwardian romance, and social history researchers.

Card 2 ~ Suitor 1 from Norhyttan

Front: An archetypal couple stands on a rocky highland landscape with a misty and dramatic backdrop. A man in rough tunic carries a tall staff next to a woman in flowing white dress with loose hair.

Back: Addressed to Fröken Susanna Pettersson, Tjärnsvedens, Sunnansjö. Swedish 5 öre stamp, Norhyttan postmark.

Correspondence: Densely written in heavy hand-scripted text running in multiple directions across the image.

Elfligt lyckligt är att änga — då ned har bäksfloden bringar men nu skralla den nu torka in text hur dyster då det blefo…

Blissfully happy it is to linger — when down the brook brings / but now how gloomy / when it became…

Production and collector notes: Sepia-toned romantic lithograph published in Stockholm by C. Ns Lj., Sthlm. Series 1339. Domestic Swedish production rather than imported German print, comparatively less common for this period and market. The heroic Nordic couple reflects romantic aesthetic prominent in Scandinavian visual culture of the early 1900s. Dense multi-directional handwriting across the image face is biographically significant. Of interest to collectors of Swedish ephemera, Scandinavian social history, and scholars of private correspondence.

Card 3 ~ Suitor 2 from Borlänge

Front: A young woman in a golden-yellow gown reclines on a chaise surrounded by red azaleas and roses, holding a small red book or letter, gazing pensively to one side. Circular vignette set against a rich gold ground with pink Art Deco lattice decoration and heart motifs in each corner.

Back: Addressed to Fröken Susanna Pettersson, Sunnansjö, Gryftångbodarma. The address variation roughly translates to ‘summer farm buildings’ suggesting that Susanna was not at her main home but was staying at a seasonal outpost. Postmark, Borlänge, 1903. Small printer’s horse mark, bottom left.

Correspondence: Rounder and more casual hand-script. Left margin may be a name or family reference.

Så härligt är ej källans öras invid en blomstertal så härlig är ej dagens ljus son tryckt få din hand.

Not so lovely is the murmur of the spring, beside a flower-tale so lovely — not so bright is the light of day, as when pressed upon your hand.

Production and collector notes: Art Nouveau chromolithograph, Serie “Liebesträume” (Dreams of Love), produced by a quality German publisher and distributed internationally, reflecting Germany’s dominant role in the European postcard market of this era. Art Nouveau romance cards with intact Swedish correspondence and Borlänge postmark are notably scarce. Of interest to collectors of Art Nouveau ephemera, Scandinavian material culture, and historians of industrializing Sweden.

Card 4 ~ Suitor 3 from Stockholm

Front: A couple in a garden setting — woman in white and gold embroidered dress seated on a bench with flowers and parasol. Man in dark suit and straw boater hat leaning toward her attentively. Flowering trees surround them.

Back: Addressed to Fröken Susanna Petterson, Tjärnsvedens, Sunnansjö. Postmark origin reads Sto-, stamp damaged, full date not legible. Almost certainly Stockholm, circa 1903.

Correspondence: Written across the upper image in a compressed angular hand, distinct from both previous writers. Faded pen and ink, with partially legible fragments.

Bätt… polset… och mer… bättre…

Better… better… and more… better…

Production and collector notes: Sepia lithograph with gold highlights published by G. L. Hamburg. Serie 1896, a respected German publisher. Hamburg-published cards with intact Swedish correspondence and Stockholm postmarks from this period are collectible. Of interest to collectors of German-published romance cards and Edwardian Scandinavian ephemera.

Susanna Pettersson lived in a world that offered her limited formal choices. But in a small wooden house in Dalarna at the beginning of the last century, she could make her own quiet judgments. She could choose carefully.

Three suitors, three futures. Did she answer any of them? Whether she eventually became Fru or remained Fröken, we can’t discern from the evidence here. All we know is that she kept those four cards all those years.

The postcards in this rare set were sent from the heart of Dalarna, Sweden — the same province that gave the world the iconic Dala horse, a brightly painted wooden folk toy whittled by loggers and miners during long Scandinavian winters. In 1869, Swedish immigrants from Dalarna carried that tradition across an ocean to the Kansas prairie, founding the town of Lindsborg — known today as Little Sweden USA, where you can Hunt for Wild Dalas!