Postcards were the social media memes of their day, and they still have a job to do. Love en route from here to you.
Do you remember the last time joy came out of your mailbox?
Not the awaited package on your door step or the snazzy digital greeting card that arrived on your phone.
Was it recently (or long ago) that you picked up your mail, sorted, opened, and then laughed out loud, the glow of love encircling you?
In the second year of Posted Past… sunny sentiments on the sly 🙂
The Posted Past marks its one year anniversary with fun, facts, and cats!
A year ago, The Posted Past began with a simple quest—to explore the stories behind my family’s vintage postcard collection. These small windows into the past gave me the chance to be curious and brave as a writer. I wasn’t sure I could research and produce a short essay on a weekly schedule. Fifty-two weeks later, without a single miss, I am happily beyond those worries.
Thank you for joining me on this journey. Together, we’ve traveled from Osaka to Matoon. Looked at buffalos roaming in a Kansas field and donkeys on the English seaside. Iconic views of San Francisco came from its well-known chronicler, and we’ve been on a more recent search for a Mexican photographer who vanished in volcanic ash. Each postcard has taken us to unexpected corners of history—social movements, architectural trends, national parks, and the everyday lives of people who took the time to write, “Wish you were here.”
Today’s postcard reminds me why I love this work. The adorable kittens and lovely roses on the front never go out of style. On the flipside, Maude writes to her mum with a few sweet sentiments and concerns. In between lies a world of personal and cultural histories: the rise of the postcard era, the Victorian language of flowers, the printing techniques that made such colorful cards possible, and the universality of cats. Always, an exchange between people. What we’re really collecting are reminders of tender human connections across time.
What’s new for year two? July will bring a shift in weekly format while I take some vacation time—shorter Wednesday posts spotlighting single cards. After that, I’ll be expanding the eBay store, indulging in the nerdy work of adding captions and citations to old posts, and exploring how these weekly essays might become a book and a workshop series. Like any creative start-up, the first year came with a to-do list of dreams and ideas.
Before I sign off, may I ask: would you ever consider sending a vintage postcard as a gift? The mechanics are easy—choose the perfect card online, add a personal note, and we send it off with love through the post office. But is that something you’d enjoy giving or receiving? Leave me a note in the comments.
Thanks again, and meow for now 🙂 Enjoy the summer!
In February 1943, a photographer enigmatically known only as ‘Navarro’ documented Parícutin’s volcanic destruction of a Michoacán village and church, creating powerful postcards that circulated worldwide at the time and are highly collectible now. Then, Navarro vanished from history.
Parícutin erupted from Dionisio Pulido’s cornfield on February 20, 1943, becoming the first comprehensively documented volcanic birth in human history.
The response was immediate and international. Despite World War II, the Parícutin volcanic plumes commanded global coverage. The geological disruptions of fire and lava inspired scientific awe. Life Magazine dispatched photographers. Newsreels carried footage worldwide. Airlines altered flight paths for passenger viewing. By 1947, Hollywood used the still-active volcano as backdrop for the movie Captain from Castile, employing thousands of locals as extras.
In the extensive archives documenting Parícutin volcano’s nine-year life cycle, one name appears and vanishes: Navarro. His postcard images capture the most significant moment in the volcano’s terrifying story—when lava reached the 400-year-old church of San Juan Parangaricutiro. Despite meticulous record-keeping around this geological event, Navarro himself remains a mystery.
His photographs have more than survived. When story of the events at Parícutin are retold, one always finds a Navarro image. The photographer does appear in one other place: Folder 7 in Box 9 of the William F. Foshag archives.
Navarro’s postcards document a sequence unfolding over a few crucial days in early 1943. For the year prior, the Purépecha community of San Juan Parangaricutiro had watched lava flows advance on their small village while praying their homes, farms, and colonial church would be spared.
Despite their pleas and processions, the lava flow had accelerated beyond divine intervention. President Lázaro Cárdenas and local priests convinced most residents to evacuate, carrying sacred objects and any moveable materials to the nearby town of Uruapan. One rare slice of film shows men removing clay tiles from a building roof.
When the lava reached the church, Navarro was there to document the destruction. Black lava creeping around the church’s perimeter. Intense heat causing wooden elements to combust. Steady accumulation of cooled volcanic rock against the baroque stone façade, contrasting human craftsmanship with geological force.
Two striking images captures the church’s wooden elements on fire—ornate arched stonework and columns holding the structure up while everything else is consumed. Extending the mystery further, these two images bear exactly the same mark and style of the others, but a different name is entirely obscured. Perhaps it makes sense, Navarro and another photographer would go together. Better than alone.
William Frederick Foshag of the Smithsonian Institution’s National Museum led Parícutin’s scientific research and systematic documentation. A respected mineralogist and curator, Foshag had already spent his career studying volcanic minerals and processes. When Parícutin erupted, he was uniquely positioned to lead the most comprehensive study of a volcano’s complete life cycle.
Foshag arrived within weeks of the initial eruption and remained involved until the volcano’s dormancy in 1952. Working with Mexican geologist Dr. Jenaro González Reyna, he established a research station documenting every phase of development. Their collaboration produced detailed maps, temperature measurements, chemical analyses, and thousands of photographs fundamental to volcanic research today.
Navarro’s church sequence suggests either remarkable intuition, access to local knowledge, or information coming from scientific observers. The Purépecha community, drawing on generations of volcanic experience, provided crucial insights about timing and the landscape. Navarro’s ability to be there for the church’s final moments indicates he was plugged in.
Foshag’s archives reveal an extensive network of colleagues contributing to this documentation. Box 9, Folder 7 bears Navarro’s name alongside numerous other photographers, artists, and local and international contacts. It seems Foshag recognized the value of different perspectives in creating a complete record.
The official scientific documentation benefited from all the independent photography produced at the time. Their paths very likely crossed with many others at work during critical days when the lava and ash threatened San Juan Parangaricutiro.
The real photo postcard industry supporting photographers like Navarro was sophisticated. Entrepreneurs traveled with complete darkroom setups in automobiles, developing film and producing finished postcards within hours. They sold to tourists, sent copies to newspapers, and maintained distribution networks across Mexico and the United States.
By 1943, Kodak had established a robust business providing both cameras and materials throughout Mexico. Navarro’s postcards bear the EKC (Eastman Kodak Company) indicia and are marked Kodak Mexicana, LTD. Navarro had access to standardized, high-quality photographic paper specifically designed for postcard production. This infrastructure allowed photographers to work with consistent materials as they traveled to remote locations.
This commercial system created a parallel archive to official scientific record, prioritizing dramatic visual impact and human interest. While Foshag documented systematic geological processes, Navarro captured moments resonating with public imagination: the church under siege, displaced communities, civilization meeting unstoppable natural forces.
The quality and consistency in images suggests professional training and equipment. His compositions demonstrate understanding of the landscape and evoke pathos. Combined with his access to Kodak’s professional-grade materials, we may assume Navarro was more than a concerned observer.
Navarro’s fade from historical records reflects broader patterns in how scientific events get remembered. Official histories preserve institutional participants while quietly forgetting the names and stories of independent contributors. This is notable with Parícutin, where local Purépecha knowledge proved crucial to understanding volcanic behavior, yet indigenous voices were largely excluded from formal documentation.
Still, Navarro gives us another chance to go there ourselves for a glimpse of those extraordinary hours. His postcards circulated broadly through the popular means of the era—family correspondence, tourist collections, commercial distributors—and are highly collectible today.
As researchers study Foshag’s extensive archives, Navarro’s name remains a tantalizing fragment—present enough to suggest significance, absent enough to resist interpretation. His postcards survive in collections across North America, carrying their maker’s vision but not his story.
This persistence of mystery tells us something about how we remember extraordinary events. While institutions preserve official records with careful attribution, the broader network of individual contributors often dissolves into anonymity. Navarro represents countless others who showed up when history was being made, pointed cameras at crucial moments, contributed to our understanding of the world, and then vanished back into the crowd.
The photographs of the church’s destruction remain powerful because they capture something beyond ecological process—the moment when human scale met geological time and a community’s sacred center became a monument to forces beyond human control. Navarro was there to see it, and that’s a chance for us to remember the event and to admire him.
This essay was inspired by Elena, Maria, and Sandy – with gratitude.
Paricutín | Volcano, Mexico, & Eruption | Britannica
https://www.britannica.com/place/Paricutin
Paricutin – Lake Patzcuaro website
http://www.lakepatzcuaro.org/Paricutin-Volcano.html
How Volcanoes Work – the eruption of Paricutin, Mexico
https://volcanoes.sdsu.edu/Paricutin.html
The eruption of Parícutin volcano on a farmer’s cornfield, 1943 – Rare Historical Photos
https://rarehistoricalphotos.com/paricutin-volcano-eruption-photographs/
Paricutín, the volcano that fascinated the world, still captures imaginations
https://mexiconewsdaily.com/mexico-living/paricutin-still-captures-imaginations/
Parícutin: The Birth of a Volcano | Smithsonian National Museum of Natural History
https://naturalhistory.si.edu/education/teaching-resources/earth-science/paricutin-birth-volcano
What It Was Like To See A Volcano Being Born – Atlas Obscura
https://www.atlasobscura.com/articles/what-it-was-like-to-see-a-volcano-being-born
Garcia, Rafael, Photographs of Paricutin Volcano, 1943-1944 | Smithsonian Institution Archives
https://siarchives.si.edu/collections/fbr_item_modsi666
Michoacán: From kingdom to Colony to Sovereign State (1324-2015) — Indigenous Mexico
https://www.indigenousmexico.org/articles/michoacan-from-kingdom-to-colony-to-sovereign-state-1324-2015
These vintage postcards from the 1972 Tourism Year of the Americas reveal fascinating questions about natural landscapes, heritage, monuments, and whose stories we remember and tell.
In summer 1972, the United States Postal Service issued commemorative postcards that would become enduring symbols of national identity. These postcards, part of the Tourism Year of the Americas campaign, featured iconic destinations with restrained elegance—their two-color printing was both artistic and economical. As America stood at a cultural crossroads, this postcard set tells a familiar American story. More than five decades later, they reveal even more about how a nation sees itself.
First Day of Issue cancellations mark a special moment in time, and signal that an item is expected to be collectible. The postcards were cancelled on June 29, 1972, bearing the commemorative text “Philatelic Exhibition Brussels” and “Tour America Inaugural Rome – Paris.” These international exhibitions promoted American tourism during the Cold War, when cultural diplomacy served as essential soft power.
The carefully designed cancellation artwork includes USS Constellation (6¢), Gloucester (6¢), Monument Valley (6¢), and Niagara Falls (airmail 15¢). These rates reflected the newly reorganized United States Postal Service which had become its own entity the year prior. The 1972 Tourism Year of the Americas was an ambitious initiative from the new quasi-independent agency, emerging alongside Nixon’s opening to China and détente with the Soviet Union.
USS Constellation, the last sail-only warship built by the U.S. Navy (1853-1855), served as flagship of the Africa Squadron from 1859–1861. The ship captured three slave vessels, enabling liberation of 705 Africans. During the Civil War, Constellation deterred Confederate cruisers in the Mediterranean. The selection represented naval heritage and anti-slavery efforts, though it still centered the naval victory rather than those who gained freedom.
Niagara Falls has attracted visitors for 200 years, becoming the symbolic heart of American tourism. The 1883 Niagara Reservation became America’s first state park, influencing national park creation. Current visitor statistics show enduring appeal: 9.5 million tourists visited Niagara Falls State Park in 2023, with the region welcoming 12 million visitors yearly.
Monument Valley reflect the West’s central role in national identity by 1972, immortalized through Hollywood and environmentalism. Yet Monument Valley sits within Navajo Nation territory, while Grand Canyon encompasses land sacred to multiple tribes, including the Havasupai, whose reservation lies within park boundaries—reminders that park creation displaced Native communities.
Gloucester, America’s oldest seaport, sustained coastal communities for centuries. The lighthouse image evoked both practical maritime safety and romantic notions of New England’s rocky shores, while Gloucester’s working harbor embodied the intersection of heritage preservation and living tradition. By 1972, this historic fishing port faced the tension between maintaining its authentic maritime culture and adapting to tourism pressures—a challenge that made it a fitting symbol.
The front of the postcards render multiple iconic American locations in distinctive engravings in an economical two-color print run, an important factor for a the government printing office.
The collection showcases a deliberate balance. Yosemite represents natural power and America’s first national park. Missisippi Riverboats and the Rodeo embody western majesty central to national imagination. DC Monuments offer overt patriotism and Williamsburg and the Liberty Bell connect to the tremors and tolls of colonial democracy.
Even in 1972, these were selective narratives. All featured natural sites exist on traditional Indigenous lands, for example, while largely omitting Indigenous perspectives and enslaved people’s contributions to our cultural histories.
Many featured locations are sacred sites to Indigenous communities. Some of the most sacred places for American Indian nations are located in national parks, yet access to holy ground remains contentious. Park creation often involved displacing Native peoples from lands they had stewarded for millennia.
The year 1972 was tough in other ways: Vietnam War divisions, emerging Watergate scandal, and generational alienation over the military draft. These postcards presented a different kind of unity. Rather than contemporary political divisions, they emphasized natural wonders and historical sites that transcended partisan conflicts.
During the Cold War, these postcards served as miniature global ambassadors, too, often providing people’s first visual encounter with American landmarks. They projected America as worthy of visiting and learning about, countering negative impressions from political controversies.
The postcards themselves embody crucial democratic principles: making heritage accessible through affordable media; connecting tourism to conservation through revenue and public appreciation; and revealing how commemorative choices reflect national values. The geographic diversity suggests a desire for the fullest of American experiences, though these 1972 selections still privilege certain narratives.
These postcards continue to offer insights into American values and heritage preservation evolution. USS Constellation still serves as a museum ship in Baltimore’s Inner Harbor. National parks have experienced tremendous visitation growth, raising questions about balancing access with preservation.
In what they don’t depict, the postcards show gaps in whose stories get told, whose lands get celebrated, whose experiences get centered. While 1972 selections emphasized traditional narratives, contemporary views increasingly include previously marginalized perspectives, acknowledging Indigenous heritage alongside colonial and national stories.
These artifacts remind us that commemorations reveal values and priorities. As our historical understandings evolve, it’s wise to look back and look again.
Native Hawaiian wisdom, mainland capitalism, an LDS mission, and the birth of Pacific tourism. At the center, a banyan tree that has watched Hawaii transform for 120 years. This 1921 real photo postcard reveals the complexities of cultural exchange, migration, and travel over time.
In the photograph we are looking at today, the Moana Hotel rises like a palace from Waikiki Beach, its elegant wings stretching toward Diamond Head. A wooden pier extends into the Pacific. The building’s Victorian details hint at mainland American grandeur transplanted to the tropics. The “First Lady of Waikiki” opened as the territory’s first luxury resort, transforming a landscape once dotted with taro ponds and royal summer homes into the birthplace of Pacific tourism.
Built by wealthy landowner Walter Chamberlain Peacock and designed by architect Oliver G. Traphagen, the Moana opened on March 11, 1901, with 75 rooms featuring Hawaii’s first electric elevator and the unique amenity of private bathrooms. The first guests were a group of Shriners, who paid $1.50 per night—about $50 today—to experience what was then a very remote luxury destination.
Three years later, Jared Smith, Director of the Department of Agriculture Experiment Station, planted what seemed like a simple landscaping choice in the hotel’s courtyard: a young Indian banyan tree, nearly seven feet tall and about seven years old when planted. In the image, the tree is seventeen years old and already creating the shaded sanctuary that is the hotel’s heart even today.
As we flip the postcard over, another dimension is revealed. On November 29, 1921, a simple message sent to Mabel Moss in Longanoxie, Kansas with the usual greetings. But this isn’t a holiday for Aunt Olive. Her return address, “Route 4 – Box 46,” tells its own story of how communities were connecting between ancient and modern, sacred and commercial.
Aunt Olive likely lived in Laie, thirty-five miles north of the Moana Hotel, where the Mormon Church had established its Pacific sanctuary. Her Route 4 address would have been served by one of the Rural Free Delivery routes radiating out from Honolulu—a detail that places her among the settlers who were building new communities beyond the city’s tourist corridor.
The Mormon settlement at Laie represented a unique form of cultural encounter. Beginning in 1865, when Church president Brigham Young received permission from King Kamehameha V to establish an agricultural colony, the Latter-Day Saints purchased 6,000 acres of traditional land—a pie-shaped division that provided for sustainable living. The Mormon community tried to honor Hawaiian land practices, giving each family a loi (water garden) to cultivate kalo (taro), the traditional sustenance crop.
The Hawaii Temple, dedicated in 1919, was the first Mormon temple outside continental North America. Built with crushed local lava and coral, its structure embodied the meeting of mainland pioneer culture and Pacific Island materials. Polynesian Saints from across the Pacific were gathering in Laie to receive temple ordinances, creating a multicultural religious community where Hawaiian, Samoan, Maori, and haole (white) families lived side by side.
The LDS approach to missionary work emphasizes learning local languages and customs—not merely as conversion strategy, but as theological principle. One of the early missionaries mastered Hawaiian so thoroughly that he produced the first non-English translation of the Book of Mormon in 1855. The missionaries married into Hawaiian families, adopted local foods and farming methods, and incorporated Polynesian cultural elements into their worship. Even as they openly sought converts, they also saw themselves as students of Hawaiian wisdom.
Captured in our image are at least a few conflicting visions of paradise. The Moana Hotel itself represents economic prosperity through the commodification of tropical beauty. Its guests paid premium rates to experience “the ultimate playground,” complete with hula shows and exotic imagery designed for mainland consumption. By the time of this photo, the hotel’s success had already inspired expansion; wings added in 1918 doubled its capacity.
However, the hotel was built where Hawaiian royalty had once gathered, in a place that embodied the Native Hawaiian principles, very different than Western concepts of land as commodity, beauty as product, and culture as entertainment. Look again at the Banyan tree. Where tourists saw scenery, Native Hawaiians understood kino lau—the gods manifested in every plant, animal, and natural feature. But, Hawaiian language had been banned in schools since 1896, and traditional practices were actively discouraged as territorial authorities promoted “Americanization.”
The Mormon community at Laie offered a third way that, despite its evangelical aims, required genuine cultural engagement. Unlike tourists who consumed Hawaiian imagery, or territorial officials who suppressed Hawaiian practices, Mormon missionaries made learning local ways a theological priority. They understood that successful evangelism required fluency not just in Hawaiian language, but in Hawaiian concepts of kinship, land, and spirituality.
This approach created communities that were simultaneously foreign settlements and island adaptations—places where pioneer traditions mixed with Polynesian extended family structures, where American church hymns were sung in native dialects, and where temple architecture incorporated local materials and building techniques.
The tensions that were at work in 1921 continue today, but so do the possibilities for meaningful cultural exchange. Today’s mālama Hawaii movement invites travelers to participate in coral restoration, native forest planting, and beach cleanups. Visitors can learn about places like Waimea Valley, where ancient cultural sites are preserved alongside environmental restoration. The principle of pono—righteous action—guides travelers to maintain respectful distances from endangered monk seals and sea turtles, to support Native Hawaiian-owned businesses, and to understand that they are guests in a living culture, not a theme park.
The island time we seek now isn’t the vacation fantasy of escape from responsibility, but the deeper rhythm of understanding our place within larger cycles of care and connection. When we travel with curiosity rather than conquest, we discover that the most valuable treasures are the stories and perspectives we gather. Over time, we come to know that every place on Earth is someone’s sacred ground.
In Hawaiian tradition, banyan trees serve as gathering places for spirits, bridges between the physical and spiritual worlds. Perhaps this ancient wisdom explains why the Moana Hotel’s banyan courtyard remains a place of peace amid Waikiki’s transformation—a living reminder that some forms of growth honor rather than diminish what came before.
Mid-century postcards captured the wonder of American road trips in vivid color. This Phoenix to Grand Canyon collection reveals the story of car trips, roadside shops, and the natural landscape of Arizona.
The Phoenix to Grand Canyon route via Oak Creek Canyon carved through America’s most scenic territory. In the 1940s and 1950s, this remained wild, undeveloped country. Starting in Phoenix, travelers navigated winding two-lane roads through Wickenburg, Yarnell, Prescott, Jerome, Clarkdale, Cottonwood, Flagstaff, and Williams.
Each stop pulsed with its own character. Jerome clung to mountainsides, mining copper. Prescott sprawled as a ranching center and former territorial capital. Wickenburg lured visitors with dude ranch culture. Williams crowned itself “Gateway to the Grand Canyon.” These weren’t pit stops but destinations, each welcoming tourist dollars from America’s growing car culture.
These postcards bear the stamp of Curt Teich & Co., a Chicago printing giant that drove America’s postcard industry from the 1930s through 1960s. German immigrant Curt Teich founded the company in 1898 and revolutionized postcard production. His linen postcards introduced soft textures and blazing colors.
Teich built an industrial empire through local connections. Photographers roamed America, documenting main streets and natural wonders. In Chicago, artists hand-colored black and white photographs, enhancing reality to seduce buyers and ultimately define a social aesthetic.
Behind every postcard rack stood a web of relationships, too. Hotel owners, gas station attendants, and gift shop operators ordered cards from Teich’s catalog or commissioned custom designs featuring their establishments. Postcards advertised businesses, provided affordable souvenirs, and satisfied the social duty to send word home.
Long-distance calls cost fortunes. Letter-writing devoured time. Postcards offered quick connection and proof of adventure. They were quick and easy evidence that the sender had escaped ordinary life for landscapes of impossible beauty. For travelers, buying and mailing postcards proved both pretty and practical.
The typical buyer belonged to America’s emerging middle class, newly mobile through car ownership and paid vacations. Families drove from California to see the Grand Canyon. Retirees took first cross-country trips. Young couples honeymooned across the Southwest. Many experienced the American West for the first time. Postcards helped them process and share encounters with the sublime.
Selecting, writing, and mailing postcards became part of American vacation ritual. Weather beautiful, wish you were here—heartfelt sentiments that bridge extraordinary experience and ordinary communication.
These postcards transcend tourist kitsch. They document a pivotal moment when the West was packaged and sold as leisure destination. Enhanced colors and idealized compositions reflect not just Arizona’s appearance, but how Americans wanted to see it—as endless possibility, natural wonder, and escape from urban routine.
‘Greetings from…’ designs have rippled through visual culture for well over a century, telling the stories of how we see ourselves and our places.
A stone dropped into still water creates concentric circles that radiate outward. This physical phenomenon is a powerful metaphor for how cultural ideas spread through time and across media, especially visual motifs of place. Certain visual vocabularies persist, evolving with technologies while maintaining essential characteristics.
American statehood, regional identity, and natural heritage have rippled through various media over the past century. Iconic ‘large letter’ postcards, commemorative postal stamps, murals and more—all help us trace a fascinating journey of cultural transmission through the broader currents in American history, industrial development, and visual communication.
“Greetings From…” postcards emerged in 1890s Germany. The early examples of Gruss Aus cards featured the name of a location rendered in bold, three-dimensional letters with miniature scenes of local landmarks contained within. More common postcards of the day feature detailed illustrations of castles and later photographs. This new design cleverly packed maximum visual information into the limited space, creating an instantly recognizable format that would soon spread internationally.
The transmission of this visual language to America came through a German immigrant named Curt Teich, who arrived in the United States in 1895. After establishing his printing company in Chicago in 1898, Teich would transform American visual culture through the mass production of postcards. Following a visit to Germany in 1904, he successfully imported the Gruss Aus style to the American market, adapting it to suit American sensibilities and landscapes.
The true flowering of Teich’s vision came in 1931 with the introduction of his linen-textured postcards. Printed on high-quality paper with a distinctive fabric-like texture, these cards employed vibrant colors and airbrushing techniques that created a hyperreal aesthetic. The technical innovation of the linen card allowed for faster drying times and more saturated colors, resulting in postcards that depicted America in an optimistic, idealized light—a stark contrast to the harsh realities of the Great Depression era in which they first appeared.
Teich’s business savvy was as important as his technical innovations. He employed hundreds of traveling salesmen who photographed businesses and worked with owners to create idealized images for postcards. This approach not only generated business but also shaped how Americans visualized their own landscapes and communities. The Curt Teich Company would eventually produce over 45,000 different linen postcard subjects in just two decades.
The visual language of these postcards—bold lettering, vibrant colors, and idealized scenes—became firmly embedded in American visual culture during the 1930s through 1950s. As automobile ownership increased and the highway system expanded, these postcards played a crucial role in shaping Americans’ understanding of their own geography and national identity. They were both records of places visited and aspirational images of places to be seen.
Parallel to the development of the large letter postcard, another form of state-based visual identity was taking root—the formal designation of state birds and flowers. Most American states adopted these symbols between the 1920s and 1940s, often through campaigns involving schoolchildren, women’s clubs, and conservation organizations.
These officially designated natural symbols provided another vocabulary for expressing regional identity, one rooted in the natural world rather than the built environment. While large letter postcards typically highlighted human achievements—city skylines, hotels, roadways—state birds and flowers emphasized the distinctive natural heritage of each region. Together, these complementary systems of regional representation provided Americans with a rich visual language for their diverse nation.
In 1978, the Fleetwood company commissioned father-son wildlife artists Arthur and Alan Singer to create 50 original paintings of state birds and flowers. These watercolor paintings caught the attention of U.S. Postal Service officials, who recognized their exceptional quality and decided to feature them on commemorative stamps. Released on April 14, 1982, the 20-cent State Birds and Flowers stamp collection was another big moment in the ripple effect.
Arthur Singer painted the birds while his son Alan rendered the flowers, creating unique artwork for each of the 50 stamps. The collaboration between father and son added another dimension to this cultural transmission—the passing of artistic traditions and approaches from one generation to the next.
The Fleetwood company published a complete album featuring First Day Covers of these stamps. These decorative envelopes included additional information about each state’s natural heritage, creating a beautifully bound volume that was both aesthetically pleasing and informative. The Birds & Flowers of the 50 States album is now a cherished collectible, a visual catalog of national natural heritage in a single, beautifully presented format.
Twenty years later, the visual language of the large letter postcard experienced a revival through another stamp collection. On April 4, 2002, the USPS issued the ‘Greetings from America’ stamps, designed by Richard Sheaff and illustrated by Lonnie Busch. These stamps paid direct homage to the large letter postcards of the 1930s and 1940s, recreating their distinctive style for a new generation.
Each of the 50 stamps featured the name of a state in large, three-dimensional letters containing images of iconic landmarks and scenic vistas. The stamps were initially released as 34-cent denominations, but due to a rate change, they were reissued with 37-cent denominations on October 25, 2002. Here is another circular moment—a postal medium paying tribute to a postcard tradition that had itself been a popular means of commemorating places visited.
These stamps connected with older Americans who remembered the original postcards. Younger generations encountering the style for the first time recognized both the nostalgic and contemporary appeal. The vibrant colors and bold, three-dimensional lettering still effectively communicated a sense of place and regional pride, proving again the resilience of this visual vocabulary.
Artists Victor Ving and Lisa Beggs took the large letter postcard to a whole new scale. Starting in 2015, the Greetings Tour has produced dozens of murals that transform the two-dimensional postcard design into monumental public art.
A grand dimensional leap—a design meant to be held in the hand scaled to the size of a building. The murals maintain the core visual elements of the large letter design while incorporating contemporary references and local touchstones. In a delightful twist, these murals have themselves become tourist attractions with visitors posing for social media. The postcard mural is now a backdrop for new images to be shared globally.
The artists also create custom digital designs for corporations, events, and retail spaces, maintaining the vintage aesthetic while adapting it to contemporary contexts. This commercialization represents another ripple in the cultural transmission of the large letter design, as it moves from public art back into the commercial realm that originally produced the linen postcards.
As graphic design software became increasingly sophisticated and accessible in the late 20th and early 21st centuries, the visual language of large letter postcards found new life in digital recreations. Graphic design tools enable designers to quickly recreate the distinctive three-dimensional lettering and image-filled characters of the classic postcards.
Online design platforms have further opened access to this aesthetic, offering templates that approximate the large letter style without requiring specialized skills. Now small businesses, community organizations, and individuals can incorporate elements of this visual tradition into their communications, expanding the reach of this design vocabulary beyond professional designers.
With a phrase like “create an image of a vintage large letter postcard from Arizona,” most anyone can generate a decent design in seconds. Like the old days of digital clip-art, the initial attempts lack craftsmanship and historical accuracy. Still, they are a new democratization of this visual vocabulary, making it more accessible to professional designers and enthusiasts alike, though perhaps for different reasons.
This latest development completes a fascinating loop—from specialized industrial printing processes that required substantial investment and technical expertise, to digital design tools requiring professional training, to AI generation requiring only the ability to formulate a design concept and the text prompt. With each technological advancement, the barriers to producing these distinctive visual representations have lowered, while the core elements of the design has persisted.
From German Gruss Aus postcards to AI-generated images—our journey demonstrates the remarkable resilience of certain visual vocabularies across time, technologies, and cultural contexts. Despite dramatic changes in production methods, from specialized lithographic presses to neural networks, the essential visual grammar of these designs remains recognizable.
This persistence has a woven quality—the ability to render and replicate a sense of place over time. Whether in linen postcards, commemorative stamps, public murals, or digital images, the large letter design and state symbol motifs combine to convey regional identity and pride over time. Their continued relevance suggests that certain visual solutions, once discovered, become an architecture that generations continue to appreciate and adapt for new uses.
We also feel the ripple effect in the broader patterns of American history— immigrants bringing skills and technology to American shores, industrial innovation creating new visual possibilities, the automobile age changing how Americans experienced nature and themselves, and digital technology transforming how we create and share images. Through it all, the distinctive visual language pioneered by Curt Teich and others continues to evolve.
What new ripples lie ahead? Perhaps augmented reality will allow us to step into these designs. Or new materials and technologies will adapt them yet again for uses we don’t yet comprehend. Whatever comes next, we know that cultural transmission does have a distinguishing mark—it ripples outward in both calculable and unexpected ways, influenced by technology, economics, and human inspiration, creating patterns that can be traced across generations.
Meikle, Jeffrey L. (2016). Postcard America: Curt Teich and the Imaging of a Nation, 1931-1950. University of Texas Press. Publisher’s page
“The Immigrant Story Behind the Classic ‘Greetings From’ Postcards.” Smithsonian Magazine. (2018). Read online
“Curt Teich & Co., est. 1898.” Made-in-Chicago Museum. (2020). Read online
“How Linen Postcards Transformed the Depression Era Into a Hyperreal Dreamland.” Collectors Weekly. Read online
“Curt Teich Postcard Archives Collection.” Newberry Library. Collection information
“1953-2002 – 1982 20c State Birds and Flowers.” Mystic Stamp Company. Product page
Singer, Paul and Alan Singer. (2017). Arthur Singer: The Wildlife Art of an American Master. RIT Press. Publisher’s page
“3696-3745 – 2002 37c Greetings From America.” Mystic Stamp Company. Product page
Greetings Tour – The Original Postcard Mural Artists. Official website
“How To Create a Vintage Style Large Letter Postcard Design.” Spoon Graphics. (2022). Tutorial
When I connected with European researchers writing a book on the married Swedish/German photographers, Lindstedt and Zimmermann, we discovered that last week’s trove of real photo postcards is quite rare. Even better, we found more.
Last week’s essay examined the American occupation of Coblenz, a unique period of military history, through the photographic lens of Lindstedt & Zimmermann. The Lindstedt & Zimmermann studio was destroyed during Allied bombing in World War II, decimating their archive and rendering the surviving examples of their work as uncommon historical artifacts.
The exchange with the research team prompted another search through our postcard collection resulting in the discovery of 25 additional images. Most can be attributed to Lindstedt & Zimmermann based on stylistic elements, materials and subject matter. Some bear the mark of other photographers including Paul Stein, another Coblenz studio. Ten photographs document the catastrophic flood of the Rhine in January 1920 – images that likely haven’t been seen in a century.
The January 1920 flood represented one of the most significant natural disasters to impact the American occupation forces during their tenure in Germany. The handwritten note on one postcard reveals both the severity of the flood and its impact on the American presence. This mixed German-English description captures the cross-cultural nature of the occupation.
“Der Rhein hat über its banks geflowed und Uncle Sam’s autos gdamaged. The river is the highest in over a hundred years, almost beyond my memory!”
The photographs show numerous small boats navigating the water and automobiles partially submerged in floodwaters, with bridges and buildings visible in the background. These images provide rare documentation of a significant environmental event that temporarily disrupted occupation activities and required adaptation by both American forces and local residents.
This very rare view shows what appears to be members of an African American regimental band with their instruments at Romagne, France. Black men served in segregated units during World War I, with regiments such as the 369th Infantry (the “Harlem Hellfighters”) earning recognition for their service. Their regimental bands played an important cultural role, introducing European audiences to American jazz and ragtime music. These musical ambassadors created cultural connections that transcended the military context of their presence. The inclusion of this photograph adds an important dimension to our understanding of the American military presence in post-war Europe, highlighting the contributions of African American servicemen whose stories have been marginalized in historical accounts.
The expanded collection also includes two formal portraits of women in YMCA uniform, complete with the organization’s distinctive triangular insignia on hat and lapel. Sometimes called Y girls, female YMCA workers provided essential services for American soldiers stationed far from home. They operated canteens, organized recreational activities, offered educational programs, and provided a connection to American civilian life that helped maintain morale during the occupation period.
The YMCA was among the few organizations that deployed American women to work directly with troops overseas during this era. These women volunteers typically came from educated, middle or upper-class backgrounds and represented an early example of American women engaging in international service work. Their presence added a civilian dimension to the occupation and helped create environments where American soldiers could productively spend their off-duty hours.
One striking photograph shows the 76th Field Artillery Regiment arranged in a “living insignia” formation, with soldiers positioned to create the unit’s distinctive diagonal striped insignia, surrounded by artillery pieces. This type of military display was meant to demonstrate American capacity while building unit cohesion and pride, and perhaps avert a little boredom.
In contrast to these ceremonial arrangements, other photographs document the practical transportation and logistical elements that supported daily operations. An image of a young driver with his heavy-duty truck along what appears to be the Rhine riverbank represents the essential supply operations that maintained the American presence. The vehicle’s utilitarian design with solid rubber tires, wooden spoke wheels, and large cargo bed illustrates the practical equipment used to transport supplies, equipment, and personnel throughout the occupation zone.
The next image shows a group portrait of four French soldiers in their distinctive uniforms. Easily identified by their characteristic “Adrian” helmets with the prominent crest ridge along the top and the horizon blue (bleu horizon) uniform that became emblematic of French forces during World War I, these men represent the broader Allied presence in post-war Germany.
France maintained the largest occupation zone in the Rhineland, reflecting their particular security concerns regarding Germany. French forces occupied territories including Mainz, while American forces centered on Coblenz and British forces on Cologne. Later, French forces took over the Coblenz occupation.
The portrait format was typical of military mementos during this era, allowing soldiers to document their service and send images to family members. The survival of any images at all is due to this distribution by soldiers to their home countries.
Not all images in the collection were taken in Coblenz itself. One photograph shows American personnel in a touring car filled with passengers in what may be the French Riviera, identifiable by its distinctive palm trees and Mediterranean architecture. Dating to 1921-1923 based on the automobile’s style, this photograph represents the recreational opportunities available to some American personnel during leave periods from their occupation duties.
Europe allowed for cultural and recreational experiences that would have been impossible for most Americans of this era. For many young Americans serving in the occupation forces, this European assignment represented their first—and perhaps only—opportunity to experience the wider world beyond their home communities.
The survival of these photographs, particularly those documenting the 1920 flood, represents a remarkable preservation of visual history that might otherwise have been lost entirely. With the bombing of the Lindstedt & Zimmermann studio during World War II, the unique nature of real photo postcards, and the general fragility of materials from this era, each surviving image offers a rare window into this formative period in world relations.
Karl and Änne Zimmermann’s work, along with that of contemporaries like Paul Stein, provides an invaluable visual chronicle of the first American occupation of European territory—a precedent for the much larger American military presence that would emerge in Europe after World War II. Their photographs capture not just military operations and formal events but the daily reality of cross-cultural interaction between Americans, French, and Germans during this unique historical moment and place.
Copper maps. Wooden cards. Puzzle prints. Discover how obsolete technologies transform into art and craft, and explore why we can’t stop reinventing the perfect postcard.
In this age of instant digital communication, the persistence of physical postcards presents an intriguing contradiction. These rectangular pieces of cardstock—designed to carry both image and correspondence through postal systems without an envelope—serve as artifacts of a communication method that had its heyday a century ago. But rather than disappear entirely, postcards have evolved in novel ways that tell us even more about who we are.
Humans have always been drawn to novelty. Our brains light up at the unfamiliar—it’s a survival mechanism that once helped our ancestors notice changes in their environment that might signal danger or opportunity. But our relationship with novelty runs deeper than vigilance. We seek out new experiences, objects, and sensations even when no practical threat or benefit is apparent.
This human attraction to novelty serves several purposes. First, it provides simple pleasure—the dopamine release that accompanies discovery keeps us engaged with our surroundings. Second, it helps us learn and adapt—new situations force us to develop new skills. Third, it offers social currency—being the first to discover, own, or report something novel (even if untrue!) gives us a kind of status within our communities.
Perhaps most fundamentally, novelty helps us fight against the deadening effect of habituation. We become blind to what remains constant around us, a psychological phenomenon called “sensory adaptation.” Think of how you stop noticing a persistent background sound, like traffic noise. Novelty jolts us back into conscious appreciation, like noticing the birdsong instead, making us sense the familiar differently.
With mass-produced consumer goods, we often pursue novelty through customization or unique variants—like these postcard alternatives. They satisfy our craving for something special while maintaining connection to recognizable forms. Even novelty doesn’t stray too far from the familiar.
As technologies age and are replaced by more efficient methods, something interesting happens—the displaced technology often shifts from the realm of utility to the realm of artistry and craft. What was once valued primarily for function becomes appreciated for form, precision, and the visible human touch.
Letterpress printing was an extraordinary innovation of its time and once the standard for all printed matter. It was largely replaced by offset printing in the 20th century and later the digital methods we use today. But rather than disappearing, letterpress evolved into a premium craft, prized for its tactile quality and visible impression on paper—characteristics that were originally just side effects of the technique, not its intended purpose.
The same transformation happens with many technologies: vinyl records, film photography, mechanical watches. As digital alternatives take over the functional role, the analog predecessors become vessels for history, craftsmanship, ritual, tactile pleasure. They move from being tools to being experiences.
This pattern helps explain our collection of novelty postcards. Somewhere in the middle of last century, the standard paper postcard was functionally superseded by digital communication, freeing it to evolve into these more elaborate, less practical forms. They represent a technology in its artistic phase—no longer bound by strict utility, but free to explore expressive and sensory possibilities, along with kitsch and commercialism.
The copper-embossed Utah souvenir represents one of the more elaborate departures from traditional postcard design. The metallic rectangular plate features a raised topographic outline of the state with embossed illustrations of regional landmarks and attractions. The word UTAH is prominently displayed at the top, while places like Vernal, Provo, Cedar City, and St. George are labeled at their approximate locations. The copper medium gives the piece warmth, with a decorative scalloped border framing the state’s geography and securing the paper card below.
The manufacturing process likely involved die-stamping or embossing thin copper sheeting, a technique that dates back to the late 19th century and regained popularity in mid-20th century souvenirs. The tactile nature of the raised elements invites touch, creating a multisensory experience unavailable in traditional flat postcards. The utility of this object as actual correspondence is significantly diminished—the copper surface resists easy writing, and its weight requires additional postage and hand-canceling. It’s more a miniature commemorative plaque that happens to maintain postcard dimensions.
Let’s look closer now at a novelty postcard featuring a cabin in Salmon, Idaho, printed onto a thin wooden substrate and depicting a rustic cabin nestled among stylized pine trees. The scene employs a limited color palette—brown and black for the structure and green for the surrounding vegetation—lending it a deliberately simple aesthetic that echoes both woodcut prints and traditional lithography.
The simple text at the top identifies the location without intruding on the scene. The artwork itself employs minimal detail, capturing the essence of rural life rather than photographic accuracy. The manufacturing process of printing onto thin wood veneer allows for mass production, while adding a specific scene, location name, and ink color for customization.
This card’s rustic medium and subject matter work in harmony, creating a self-referential object where the material reinforces the message—a wooden card depicting a wooden structure set within a forested landscape. The medium becomes part of the message, suggesting authenticity through material consistency. Though mass-produced, it strongly evokes a rural sensibility.
Our souvenir from Yellowstone National Park adopts yet another approach. This card features a stylized illustration of Yellowstone’s grand canyon and waterfall printed on cardstock and mounted on a wooden backing.
The artwork employs a palette of oranges, purples, blues, and whites to capture the dramatic landscape, with the falls rendered as a white vertical streak against colorful canyon walls. Dark silhouettes of pine trees frame the scene, while puffy clouds hover in a light blue sky, held inside a purple border. The stylized typography echoes vintage travel posters from the early to mid-20th century. The entire image is mounted or printed on a natural wood base, visible as a frame around the illustration.
This card’s production combines offset printing with a wooden substrate—a look that recalls both traditional woodblock prints and mid-century travel advertisements. The design deliberately evokes an era of American national park tourism when artistic posters commissioned by the Works Progress Administration and the National Park Service established a distinctive aesthetic for natural landmarks.
The Disney puzzle postcard introduces an element of interaction we haven’t seen before. This card features Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto, and Goofy arranged in a group pose against a blue-and-white checkered background. The message reading “Hi From The Whole Gang” in bubble text curves around the edge of the image.
This item turns a postcard into a simple jigsaw puzzle—die-cut pieces that can be jumbled and reassembled to reveal the printed image. The manufacturing process involved full-color printing followed by precision die-cutting to create interlocking puzzle pieces, then applying a thin adhesive film to maintaining the card’s overall integrity for mailing.
This souvenir represents a curious hybrid—a postcard that actively invites its own disassembly. The Disney characters themselves represent another layer of nostalgia, combining America’s animation icons with the traditional postcard format to create an object that references multiple forms of 20th-century popular culture simultaneously. But only modern technology could accomplish these manufacturing details, a playful combination of familiar and fresh.
The Will’s Hardy Trees and Seeds magnetic card is the one in our set with the most layers of both meaning and making. See packets, postcards, fridge magnets, and agricultural Americana all combine in this take home treasure.
The 1909 seed catalog cover is a contemporary image inspired by the real-life Oscar H. Will & Co. of Bismarck, North Dakota. The vibrant illustration displays pansies in various colors—purple, yellow, orange, pink, and white—arranged in a bouquet. Text identifies the company’s 26th year of operation and describes their products as the “choicest and most beautiful on earth”.
A small purple circle overlay on the plastic film cover announces the item’s true nature: a magnetic postcard to send as a gift. Despite its historical appearance and postcard dimensions, the object is actually a refrigerator magnet that merely references seed catalog and postcard aesthetics. The production involved digital printing on magnetic sheet material, applying a printed paper backing, and slipping into a plastic cover with instructions to mail the gift in an envelope.
As a novelty item, it reveals a peculiar circularity. A reproduction of a commercial artifact (seed catalog) transformed into a correspondence medium (postcard) further transformed into a decorative household item (refrigerator magnet). Somehow, we love each iteration all the more.
What these examples share is a relationship with nostalgia that operates on multiple levels. They aren’t simply nostalgic; they engage in a looping nostalgia—nostalgic representations of already nostalgic forms.
The copper Utah relief draws upon mid-century tourist souvenirs, themselves designed to evoke frontier-era maps and territorial markers. The Salmon cabin employs modern production techniques to simulate traditional woodcuts nad print, which were themselves often romanticized depictions of rural life. The Yellowstone cards references mid-century national park posters that were already stylized interpretations of natural wonders. The Disney puzzle incorporates cartoon characters who have become nostalgic cultural icons, presented in the format of childhood games. The Will’s Seeds magnet reproduces early 20th-century commercial art that was, even in its original context, employing Victorian aesthetic sensibilities.
This layering of reference creates objects that are remarkably dense with cultural signifiers despite their modest physical dimensions. They offer not just a connection to place and time but to the ways we’ve represented ourselves and our interests through commercial souvenirs.
Our apparent need for novelty, then, might be better understood as a need for continual context. Each new postcard iteration doesn’t merely replace what came before; it absorbs and references it, creating objects that function as compact archives of our evolving relationship with the characters and places we cherish.
These novelty postcards sit at an interesting crossroads of commerce, craft, and communication. They represent what happens when a formerly utilitarian object—the humble postcard—is freed from its purely practical obligations and allowed to evolve along lines dictated by sentiment, aesthetics, and novelty.
In a world increasingly dominated by digital experiences, these physical novelties offer something screens cannot—texture, weight, presence. They satisfy our hunger for the tangible. Their quirky, sometimes impractical forms speak to a human need more fundamental than efficient communication: the need to hold something unique in our hands, and to feel a physical connection to places we’ve been and experiences we’ve had.
The postcard itself is and was a very simple concept and object that, over time, has become a medium for ongoing conversations about permanence and impermanence, about what we value over time, and about the tension between utility and sentiment. In their various novel forms, these more-than-postcards tell us about places we’ve been and how we’ve chosen to remember and delight in those places—a correspondence not just between people, but between past and present.
Sisters Mayme and Carrie stay in touch as Mattoon IL grows from a creek-side town to a modern crossroads before the war, 1910-1918.
Between 1910 and 1918, a series of postcards traveled between Mattoon, Illinois, and St. Mary’s, Indiana. On one end was Mayme, the author, who had made her home in the bustling railroad town of Mattoon. Her sister Carrie, who remained in St. Mary’s, received and kept the cards, now more than a century old. These correspondence cards—adorned with images of Mattoon’s infrastructure and landmarks—captured more than just personal exchanges between siblings. They documented a profound moment in America’s transformation from a rural society to an industrialized nation, with small Midwestern cities like Mattoon serving as microcosms of this national metamorphosis.
Mayme sent the first postcard on November 29, 1910, bearing an image of Riley Creek with its stone bridge arch—a glimpse of the natural landscape that surrounded the growing town of Mattoon. This serene view of the creek precedes the increasingly industrialized town that Mattoon was becoming. Founded in 1855 and named after William B. Mattoon, a partner in the construction firm that built the Illinois Central Railroad, the town served as a critical junction between the Illinois Central and the Terre Haute & Alton railroads.
The stone bridge spanning Riley Creek represents essential infrastructure that connected different parts of the community and facilitated transportation within and beyond the town. Such bridges were vital elements in expanding road networks that would eventually complement the railroad’s dominance in transportation.
Mayme wrote about burdensome domestic chores and a new dress for an upcoming ball that she would wear again to a Thursday card party. She was participating in the social life of a community that was growing from its natural surroundings into a prosperous small city.
I’m about worked to death, washed my sitting room curtains, blackened my cook stove, scrubbed the kitchen and goodness knows what all…
By 1914, Mayme was sending postcards that highlighted Mattoon’s industrial development. One image showcased the substantial Clark Meter Box Factory, with its distinctive tower and solid brick construction. America’s industrial expansion was moving beyond major manufacturing centers into smaller towns and cities. The factory produced meter boxes for utilities—products essential to the electrification and modernization sweeping across America in the early 20th century.
While Mayme reported her handiwork at home like knitting, crocheting, and gardening, the meter box factory represented the industrial world that was transforming the American economy. Manufacturing facilities like this provided jobs that attracted workers and their families to communities like Mattoon, contributing to urban growth and economic diversification beyond traditional agricultural and railroad employment.
Also in 1914, Mayme sent a postcard showcasing Mattoon’s “New U.S. Post Office,” a stately neoclassical building with grand arches and an American flag prominently displayed. This wasn’t merely a functional building but a statement of federal presence and civic achievement. During this period, post offices in American towns weren’t just mail facilities—they were symbols of connection to the national government and markers of a community’s importance.
The grandeur of Mattoon’s post office reflected the federal government’s expanding role in American life—a time when postal services were being standardized and rural free delivery was connecting previously isolated communities. The building is a physical manifestation of the communication network that allowed Mayme’s postcards to travel to Carrie with such regularity.
In 1915, Mayme’s postcard featured the lobby of the Hotel Byers, offering a glimpse into the social aspirations of Mattoon during this era. The elegant interior, with its decorative fireplace, ornate hanging lamps, and comfortable seating area, represented the town’s desire to provide metropolitan amenities. Hotels like the Byers served not just as lodging for travelers but as social centers for the community.
For Mayme, the hotel offered refined experiences and social mobility. The hotel’s ballroom would have served as the venue for the dances she mentioned, while its dining room hosted the card parties that figured prominently in middle-class social life. These gatherings provided opportunities for networking across class lines, connecting domestic and railroad workers’ families with merchants, professionals, and industry owners.
The “new” Hotel Byers replaced an older establishment of the same name that had served Mattoon since the late 19th century. This newer iteration, constructed around 1914, was a modern hotel that served as crucial infrastructure for a growing city with ambitions to attract business and industry. The hotel’s construction coincided with a period of economic optimism in Midwestern towns before America’s entry into World War I, when many similar communities were upgrading their commercial buildings as part of the broader Progressive Era emphasis on civic improvement.
The last postcard featured the “Illinois Central Subway” in Mattoon, which wasn’t an underground transit system but a distinctive sunken railway passage that bisected the town. This engineering feature allowed trains to pass through without disrupting street-level traffic, a forward-thinking design that embodied the marriage of infrastructure and everyday life. The buildings lining the upper level of the postcard show Mattoon’s commercial district that grew directly alongside the railroad—their proximity a testament to the symbiotic relationship between commerce and transportation.
Hope everybody’s well. Let me know just as soon as Jerry is called…
By July 1918, Mayme’s tone had shifted. Her ominous request to let her know “as soon as Jerry is called” reveals the long shadow cast by World War I over these Midwestern communities. The United States had entered the war in April 1917, and the military draft was touching families across the nation.
The war accelerated many of the industrial and social changes already underway in towns like Mattoon. Labor shortages created by military service opened new employment opportunities, particularly for women. The focus on wartime production reshuffled economic priorities. And the specter of loss hung over families, even as daily life continued.
While Mattoon’s industrial capacity may have contributed to the war effort through manufacturing, the human cost was felt intensely in personal correspondence like this.
Throughout these exchanges, we see two different life trajectories embodied by the sisters. Mayme chose life in a developing industrial town, participating in its social events and domestic economy while witnessing its physical transformation. Her postcards—featuring Mattoon’s architectural achievements and industrial facilities—suggest a certain pride in her adopted community.
Carrie eventually married a man named Earl, and they moved around a bit. Both sisters maintained domestic skills—knitting, crocheting, sewing, and food production—that connected them in conversation even as the world around them changed. Their correspondence across state lines preserved family bonds—a common experience as increased mobility dispersed American families. The railroad and postal service made this ongoing connection possible.
The Posted Past 