Did you know? October 1 is World Postcard Day! The celebration started in 2019, based on the grand old global pastime of simply staying in touch.
World Postcard Day was designated by Postcrossing as the first of October starting in 2019, including a new postcard design each year. We share a simple mission to keep postcards circulating, and their way of doing it is elegant and efficient. A wonderful illustrated history of the postcard is available to enjoy, as well. To celebrate the day, I’ll be requesting my first address and then happily duty-bound to get a postcard in the mail quickly. Maybe you will, too!
Featured Postcard~ MatToon Memories
Another mention of Mattoon, Illinois. This time, it is 1912, with a typical friendly update, winter weather commiserations, and gifts exchanged.
Dear Carrie, How is this for winter? I’m good and tired of it. Tell the folks I got a basket last Wed that tickled me mightily. Tell Stella, I will redeem my promise this week if this weather continues. I’ll look them up this P.M. & send at once. I’ve been too busy to do anything extra. Hope U are better. I weigh 154 and you will have to hurry or I’ll be way ahead of U. Mayme, March 11.
Front of the card: A delicate bouquet bursts from a pink gathered vase. Pink hyacinths and white lily of the valley dominate the arrangement. The flowers cascade naturally, their stems tied with fabric and matching bow. The text “A Note to you” appears in a blue decorative font at bottom right. Embossed rosettes frame the card in an ornate lace-like border.
Back details: Handwritten script fills the left side. A one-cent green Benjamin Franklin stamp sits in the upper right corner. The postmark reads “Mattoon, IL” with partial date visible, March 11, 1912, and a flag cancellation. The address shows “Mrs. Carrie Fulmer, St. Mary’s, Ind.”
Condition: The card shows minimal wear—crisp embossing, slight foxing, faded cancellation marks, minor corner softening. Colors remain vibrant. No tears or creases mar either side, though there is a minor cancellation mark on the front upper right. Very good condition for its age.
Rarity: This embossed, die-cut postcard represents German lithography’s golden age. Publishers used chromolithography to achieve the rich colors. The deep embossing required specialized presses. Early 1900s embossed postcards survive in quantity, but this example’s condition elevates its value. The Mattoon, IL postmark and readable message add historical context. Not museum-rare, but better than average.
Appeal: Collectors of Victorian and Edwardian ephemera may treasure this piece. Design enthusiasts might enjoy the embossed example. Genealogists ought to enjoy our meanderings through Mattoon and Mayme and Carrie’s perspectives. Botanical art lovers appreciate the detailed floral illustration and coded meanings. Stamp collectors note the Franklin one-cent issue and period-specific cancellations. Vintage greeting card dealers would display this prominently.
Would anyone cut it up to make an art card? Oh, the creative tension between past and future!
If you are nearby, come visit our very first postcard display at Tempe Yarn & Fiber. Grateful for the chance to get them out in the world. New designs and online sales coming soon!
The Posted Past found its merry mission (and so much more) among the postcard albums that lined the office walls of Robert L’Ecuyer.
Postcards often stand in when more elaborate words fail. A passionate love that could barely tumble off the lips, makes itself clear in the symbol of a deep red rose. We are filled with pride, and a giant cheer bursts out of the mailbox just to say congratulations and hurrah! Also, when the sorrow is so deep, a sympathy card avoids the risks of intrusion and protects the sacred quiet that helps us heal.
It’s one of those days here at The Posted Past as we lay to rest Robert L’Ecuyer, our father. His love of travel, passion for genealogy, excellent listening skills, and long memory — combined with a truly epic postcard collection — were the makings of an extraordinary experience over the past few years.
I will write more about his wit and wisdom in the weeks ahead. For tonight, a selection of cards just to hold a space for all the gifts of his life.
This is my new front door. Think of it as a study, a garden, a music room, and a studio. My aim is to make it the world’s smallest artist’s retreat.
Box #24431 measures only 3 x 5.5 inches. But like the best spaces, it’s about what happens inside. This little metal door represents a vision I have kept tucked away for a very long time.
Make a place where people want to be and become creative.
A place where creative lives unfold slowly, where stories accumulate over time, where the daily practice of writing becomes a way of being present to the world. In other words, I want to make a place for you (and me).
Maybe you have a book in you. Maybe your life feels like a book being written right around you. Maybe what is calling isn’t a workshop or deadline, but simply the habit of putting words on paper and sending them to someone who will read them with care and respond. Sometimes the most important writing happens in the margins of our days, in postcards and texts, in the small mechanics of turning experience into language and expressing it.
I love that place between sending and receiving, writing and reading, and the exchange of thoughts among people. It’s about circulation. Our stories are the lifeblood feeding and fueling our times. Cultural movements are made through the messages exchanged between us, much more than the headlines would have us believe. Word-of-mouth, greeting cards that travel door-to-door, book reviews, weather reports, hotel recommendations, and the whispered news—crossing distances for us, even over generations and through the delicate spaces of relationships as they go.
Writing is a practice. Like meditation, walking, and tending a garden, it is one way we examine our lives unfolding, sentence by sentence, year by year. Every little missive you write becomes part of that practice—a way of paying attention to what matters, of noticing the small moments strung together. Meanings that can be folded up like origami and written in haiku.
What kind of spaces do writers need? Spots to sit comfortably for a while, suitable room temperature, good lighting, and forgiving technology. Writers also lean on insight, desire, intention, or motivation, and before that, a well-worn habit or behavior. The daily practice of showing up to the page, even when the page is just a postcard.
I say, let’s start there. You handle the writing setup and the ideal conditions—I don’t have that kind of room yet! I’m here for the correspondence. Both of us engaged in noticing, finding the words (or not), and reaching out every so often.
Send me a postcard—the older and odd, please! Your card will be added to my collection and I’ll keep your particulars on file. No digital list here, just a vintage recipe card box on my desk where handwriting lives.
And, if you plan to finish that book? Yes, I am prepared to serve as your humble first reader. Use a typewriter or your finest small script, and you may need more than one postcard. Your story (or any moment from it) is welcome here.
Write to me at: The Posted Past, P.O. Box 24431, Tempe, AZ, 85285.
Include your address and I will respond in kind.
+++
We’re not Luddites 🙂 You can also hit the SUBSCRIBE button on this page to receive The Posted Past every Wednesday in your inbox. Your generosity is the difference between the free and the $5/month options. Thank you! New essays begin in September.
The Posted Past marks its one year anniversary with fun, facts, and cats!
A year ago, The Posted Past began with a simple quest—to explore the stories behind my family’s vintage postcard collection. These small windows into the past gave me the chance to be curious and brave as a writer. I wasn’t sure I could research and produce a short essay on a weekly schedule. Fifty-two weeks later, without a single miss, I am happily beyond those worries.
Thank you for joining me on this journey. Together, we’ve traveled from Osaka to Matoon. Looked at buffalos roaming in a Kansas field and donkeys on the English seaside. Iconic views of San Francisco came from its well-known chronicler, and we’ve been on a more recent search for a Mexican photographer who vanished in volcanic ash. Each postcard has taken us to unexpected corners of history—social movements, architectural trends, national parks, and the everyday lives of people who took the time to write, “Wish you were here.”
Today’s postcard reminds me why I love this work. The adorable kittens and lovely roses on the front never go out of style. On the flipside, Maude writes to her mum with a few sweet sentiments and concerns. In between lies a world of personal and cultural histories: the rise of the postcard era, the Victorian language of flowers, the printing techniques that made such colorful cards possible, and the universality of cats. Always, an exchange between people. What we’re really collecting are reminders of tender human connections across time.
What’s new for year two? July will bring a shift in weekly format while I take some vacation time—shorter Wednesday posts spotlighting single cards. After that, I’ll be expanding the eBay store, indulging in the nerdy work of adding captions and citations to old posts, and exploring how these weekly essays might become a book and a workshop series. Like any creative start-up, the first year came with a to-do list of dreams and ideas.
Before I sign off, may I ask: would you ever consider sending a vintage postcard as a gift? The mechanics are easy—choose the perfect card online, add a personal note, and we send it off with love through the post office. But is that something you’d enjoy giving or receiving? Leave me a note in the comments.
Thanks again, and meow for now 🙂 Enjoy the summer!
Copper maps. Wooden cards. Puzzle prints. Discover how obsolete technologies transform into art and craft, and explore why we can’t stop reinventing the perfect postcard.
In this age of instant digital communication, the persistence of physical postcards presents an intriguing contradiction. These rectangular pieces of cardstock—designed to carry both image and correspondence through postal systems without an envelope—serve as artifacts of a communication method that had its heyday a century ago. But rather than disappear entirely, postcards have evolved in novel ways that tell us even more about who we are.
Why We Seek the New
Humans have always been drawn to novelty. Our brains light up at the unfamiliar—it’s a survival mechanism that once helped our ancestors notice changes in their environment that might signal danger or opportunity. But our relationship with novelty runs deeper than vigilance. We seek out new experiences, objects, and sensations even when no practical threat or benefit is apparent.
This human attraction to novelty serves several purposes. First, it provides simple pleasure—the dopamine release that accompanies discovery keeps us engaged with our surroundings. Second, it helps us learn and adapt—new situations force us to develop new skills. Third, it offers social currency—being the first to discover, own, or report something novel (even if untrue!) gives us a kind of status within our communities.
Perhaps most fundamentally, novelty helps us fight against the deadening effect of habituation. We become blind to what remains constant around us, a psychological phenomenon called “sensory adaptation.” Think of how you stop noticing a persistent background sound, like traffic noise. Novelty jolts us back into conscious appreciation, like noticing the birdsong instead, making us sense the familiar differently.
With mass-produced consumer goods, we often pursue novelty through customization or unique variants—like these postcard alternatives. They satisfy our craving for something special while maintaining connection to recognizable forms. Even novelty doesn’t stray too far from the familiar.
Technology Becomes Art
As technologies age and are replaced by more efficient methods, something interesting happens—the displaced technology often shifts from the realm of utility to the realm of artistry and craft. What was once valued primarily for function becomes appreciated for form, precision, and the visible human touch.
Letterpress printing was an extraordinary innovation of its time and once the standard for all printed matter. It was largely replaced by offset printing in the 20th century and later the digital methods we use today. But rather than disappearing, letterpress evolved into a premium craft, prized for its tactile quality and visible impression on paper—characteristics that were originally just side effects of the technique, not its intended purpose.
The same transformation happens with many technologies: vinyl records, film photography, mechanical watches. As digital alternatives take over the functional role, the analog predecessors become vessels for history, craftsmanship, ritual, tactile pleasure. They move from being tools to being experiences.
This pattern helps explain our collection of novelty postcards. Somewhere in the middle of last century, the standard paper postcard was functionally superseded by digital communication, freeing it to evolve into these more elaborate, less practical forms. They represent a technology in its artistic phase—no longer bound by strict utility, but free to explore expressive and sensory possibilities, along with kitsch and commercialism.
Utah in Copper Relief
The copper-embossed Utah souvenir represents one of the more elaborate departures from traditional postcard design. The metallic rectangular plate features a raised topographic outline of the state with embossed illustrations of regional landmarks and attractions. The word UTAH is prominently displayed at the top, while places like Vernal, Provo, Cedar City, and St. George are labeled at their approximate locations. The copper medium gives the piece warmth, with a decorative scalloped border framing the state’s geography and securing the paper card below.
The manufacturing process likely involved die-stamping or embossing thin copper sheeting, a technique that dates back to the late 19th century and regained popularity in mid-20th century souvenirs. The tactile nature of the raised elements invites touch, creating a multisensory experience unavailable in traditional flat postcards. The utility of this object as actual correspondence is significantly diminished—the copper surface resists easy writing, and its weight requires additional postage and hand-canceling. It’s more a miniature commemorative plaque that happens to maintain postcard dimensions.
Woodsy Aesthetics
Let’s look closer now at a novelty postcard featuring a cabin in Salmon, Idaho, printed onto a thin wooden substrate and depicting a rustic cabin nestled among stylized pine trees. The scene employs a limited color palette—brown and black for the structure and green for the surrounding vegetation—lending it a deliberately simple aesthetic that echoes both woodcut prints and traditional lithography.
The simple text at the top identifies the location without intruding on the scene. The artwork itself employs minimal detail, capturing the essence of rural life rather than photographic accuracy. The manufacturing process of printing onto thin wood veneer allows for mass production, while adding a specific scene, location name, and ink color for customization.
This card’s rustic medium and subject matter work in harmony, creating a self-referential object where the material reinforces the message—a wooden card depicting a wooden structure set within a forested landscape. The medium becomes part of the message, suggesting authenticity through material consistency. Though mass-produced, it strongly evokes a rural sensibility.
Framed Vistas
Our souvenir from Yellowstone National Park adopts yet another approach. This card features a stylized illustration of Yellowstone’s grand canyon and waterfall printed on cardstock and mounted on a wooden backing.
The artwork employs a palette of oranges, purples, blues, and whites to capture the dramatic landscape, with the falls rendered as a white vertical streak against colorful canyon walls. Dark silhouettes of pine trees frame the scene, while puffy clouds hover in a light blue sky, held inside a purple border. The stylized typography echoes vintage travel posters from the early to mid-20th century. The entire image is mounted or printed on a natural wood base, visible as a frame around the illustration.
This card’s production combines offset printing with a wooden substrate—a look that recalls both traditional woodblock prints and mid-century travel advertisements. The design deliberately evokes an era of American national park tourism when artistic posters commissioned by the Works Progress Administration and the National Park Service established a distinctive aesthetic for natural landmarks.
Playful Puzzles
The Disney puzzle postcard introduces an element of interaction we haven’t seen before. This card features Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto, and Goofy arranged in a group pose against a blue-and-white checkered background. The message reading “Hi From The Whole Gang” in bubble text curves around the edge of the image.
This item turns a postcard into a simple jigsaw puzzle—die-cut pieces that can be jumbled and reassembled to reveal the printed image. The manufacturing process involved full-color printing followed by precision die-cutting to create interlocking puzzle pieces, then applying a thin adhesive film to maintaining the card’s overall integrity for mailing.
This souvenir represents a curious hybrid—a postcard that actively invites its own disassembly. The Disney characters themselves represent another layer of nostalgia, combining America’s animation icons with the traditional postcard format to create an object that references multiple forms of 20th-century popular culture simultaneously. But only modern technology could accomplish these manufacturing details, a playful combination of familiar and fresh.
Magnetic Memories
The Will’s Hardy Trees and Seeds magnetic card is the one in our set with the most layers of both meaning and making. See packets, postcards, fridge magnets, and agricultural Americana all combine in this take home treasure.
The 1909 seed catalog cover is a contemporary image inspired by the real-life Oscar H. Will & Co. of Bismarck, North Dakota. The vibrant illustration displays pansies in various colors—purple, yellow, orange, pink, and white—arranged in a bouquet. Text identifies the company’s 26th year of operation and describes their products as the “choicest and most beautiful on earth”.
A small purple circle overlay on the plastic film cover announces the item’s true nature: a magnetic postcard to send as a gift. Despite its historical appearance and postcard dimensions, the object is actually a refrigerator magnet that merely references seed catalog and postcard aesthetics. The production involved digital printing on magnetic sheet material, applying a printed paper backing, and slipping into a plastic cover with instructions to mail the gift in an envelope.
As a novelty item, it reveals a peculiar circularity. A reproduction of a commercial artifact (seed catalog) transformed into a correspondence medium (postcard) further transformed into a decorative household item (refrigerator magnet). Somehow, we love each iteration all the more.
Nostalgia Squared
What these examples share is a relationship with nostalgia that operates on multiple levels. They aren’t simply nostalgic; they engage in a looping nostalgia—nostalgic representations of already nostalgic forms.
The copper Utah relief draws upon mid-century tourist souvenirs, themselves designed to evoke frontier-era maps and territorial markers. The Salmon cabin employs modern production techniques to simulate traditional woodcuts nad print, which were themselves often romanticized depictions of rural life. The Yellowstone cards references mid-century national park posters that were already stylized interpretations of natural wonders. The Disney puzzle incorporates cartoon characters who have become nostalgic cultural icons, presented in the format of childhood games. The Will’s Seeds magnet reproduces early 20th-century commercial art that was, even in its original context, employing Victorian aesthetic sensibilities.
This layering of reference creates objects that are remarkably dense with cultural signifiers despite their modest physical dimensions. They offer not just a connection to place and time but to the ways we’ve represented ourselves and our interests through commercial souvenirs.
Our apparent need for novelty, then, might be better understood as a need for continual context. Each new postcard iteration doesn’t merely replace what came before; it absorbs and references it, creating objects that function as compact archives of our evolving relationship with the characters and places we cherish.
These novelty postcards sit at an interesting crossroads of commerce, craft, and communication. They represent what happens when a formerly utilitarian object—the humble postcard—is freed from its purely practical obligations and allowed to evolve along lines dictated by sentiment, aesthetics, and novelty.
In a world increasingly dominated by digital experiences, these physical novelties offer something screens cannot—texture, weight, presence. They satisfy our hunger for the tangible. Their quirky, sometimes impractical forms speak to a human need more fundamental than efficient communication: the need to hold something unique in our hands, and to feel a physical connection to places we’ve been and experiences we’ve had.
The postcard itself is and was a very simple concept and object that, over time, has become a medium for ongoing conversations about permanence and impermanence, about what we value over time, and about the tension between utility and sentiment. In their various novel forms, these more-than-postcards tell us about places we’ve been and how we’ve chosen to remember and delight in those places—a correspondence not just between people, but between past and present.
Early postcards represent a convergence of innovations in printing, photography, and postal delivery—each with its own players, craft, and history. The emergence of the simple picture postcard depended on a complex international network of industries, technologies, and regulations developed in the prior century.
Art for the Masses
The development of chromolithography in the late 19th century provided the technological foundation for colorful mass-produced postcards. Though lithography itself dated back to 1796, when Alois Senefelder developed the process in Munich, the refinement of color lithography reached new heights in the 1870s-90s, with different national styles emerging.
German printers particularly mastered the technique of creating separate limestone printing plates for each color, allowing for vibrant multi-color images that previously would have required expensive hand-coloring. A typical color postcard might require five to fifteen separate printing runs, with perfect registration between colors. This level of precision required specialized equipment and highly trained craftsmen.
German chemical industries produced superior inks and dyes, giving their postcards more vibrant and stable colors than competitors. Companies like BASF and Bayer, originally founded as dye manufacturers, provided innovative colorants specifically formulated for printing applications.
The German city of Leipzig emerged as a center of printing excellence, with firms like Meissner & Buch establishing international reputations for quality. German chromolithography was so superior that even American publishers would often have their designs sent to Germany for printing, then shipped back to the United States for distribution—at least until tariff changes in 1909 made this practice less economical. Publishers like Raphael Tuck & Sons maintained offices in Germany despite being headquartered in London, simply to access German printing expertise.
While Germany led in technical quality, French postcards developed a reputation for artistic sophistication. Paris publishers like Bergeret and Levy et Fils produced cards featuring Art Nouveau styles and artistic photographic techniques. The French market also developed distinctive “Fantaisie” postcards featuring elaborate designs with silk applications, mechanical elements, or attached novelties. These cards pushed the boundaries of what a postcard could be, turning functional communication into miniature works of art.
British publishers like Raphael Tuck & Sons, J. Valentine & Co., and Bamforth & Co. showed particular commercial acumen. While they didn’t match German printing quality or French artistic sensibility, British firms excelled at identifying market opportunities and consumer trends. The British pioneered specialized categories like the seaside postcard and led in developing postcards for specific holidays and occasions.
Photographic Reality
While lithographic postcards dominated the market, photography increasingly influenced postcard production. The collodion wet plate process (1851) and later the gelatin dry plate (1871) made photography more accessible. The development of halftone printing in the 1880s allowed photographs to be reproduced in print media without manual engraving, creating more realistic imagery.
A revolutionary moment came in 1903 when Eastman Kodak introduced “Velox” postcard paper. This pre-printed photographic paper had postcard markings on the back and a light-sensitive photo emulsion on the front. Combined with Kodak’s 3A Folding Pocket camera, which produced negatives exactly postcard size (3¼ × 5½ inches), this innovation created the Real Photo Postcard (RPPC).
The acquisition of Leo Baekeland’s Velox photographic paper company in 1899 for $1 million provided a crucial technological component. Velox paper could be developed in artificial light rather than requiring darkroom conditions, had faster developing times, and produced rich blacks and clear whites—all critical qualities for postcard production.
The RPPC format found particular success in America, where the vast geography meant many small towns would never appear on commercially printed postcards. Local photographers throughout the country created RPPCs of main streets, businesses, schools, and community events, documenting American life with unprecedented comprehensiveness.
International Postal Agreements
Even the most beautifully produced postcard would be meaningless without an efficient system to deliver it. The standardization of postal systems in the late 19th century created the infrastructure necessary for postcards to flourish.
A watershed moment for international mail came with the Treaty of Bern in 1874, establishing the General Postal Union (later renamed the Universal Postal Union or UPU). This organization created the first truly international postal agreement, initially signed by 22 countries, primarily European nations. The United States joined the UPU in July 1875, connecting the American postal system to the standardized European networks. The U.S. had introduced its own government-issued postal cards in 1873, but joining the UPU meant these could now be sent internationally under consistent regulations.
Several key UPU Congress developments shaped the postcard’s evolution. The 1878 Paris Congress renamed the organization to Universal Postal Union. The 1885 Lisbon Congress standardized the maximum size for postcards (9 × 14 cm). The 1897 Washington Congress set new international regulations for private postcards. The 1906 Rome Congress standardized the divided back format internationally.
Perhaps the most crucial postal development for postcard popularity was the divided back. Great Britain introduced this format in 1902, with France and Germany following in 1904, and the United States in 1907. Before the divided back, the entire reverse of a postcard was reserved for the address only, with messages having to be squeezed onto the front, often around the image. The new format allocated half the back for the address and half for a message, dramatically improving postcards’ utility as correspondence tools.
European Delivery Systems
European railway networks proved ideal for postal delivery, creating a remarkably efficient system. By the 1870s-80s, most European countries had developed comprehensive rail networks. Germany alone had over 24,000 miles of railway by 1895, despite having a land area smaller than Texas.
Railway mail cars (“bureaux ambulants” in France, “Bahnpost” in Germany) sorted mail en route. These mobile sorting offices made the system highly efficient, with mail sorted by destination while in transit. Railway timetables were coordinated to allow for mail transfers at junction points, creating an integrated system even across national borders.
Major routes often saw multiple mail trains per day. The Berlin-Cologne line, for example, had four daily postal services by 1900. This meant that postcards could be delivered between major cities within a day, creating a communication speed previously unimaginable.
For urban delivery, European cities developed even more innovative systems. Perhaps most remarkable were the pneumatic tube networks installed in several European capitals. Paris launched its “Pneumatique” in 1866, Vienna’s “Rohrpost” began in 1875, and Berlin built an extensive pneumatic network from 1865. These systems used compressed air pressure to propel cylindrical containers through networks of tubes. The carriers could hold several postcards or letters and traveled at speeds up to 35 kilometers per hour. Paris eventually developed a pneumatic tube network extending 467 kilometers, allowing for delivery times of under 30 minutes across the city. A morning postcard could receive an afternoon reply—creating a nearly conversational pace of written communication.
American Adaptations
The United States faced different geographical challenges. The vast distances between population centers meant that the same-day delivery common in Europe was impossible between major cities. Nevertheless, the American postal system developed impressive efficiency given these constraints.
The U.S. Railway Mail Service, officially established in 1869, became the backbone of American mail delivery. By 1900, more than 9,000 railway postal clerks were sorting mail on trains covering more than 175,000 miles of routes. While European countries measured mail routes in hundreds of miles, American routes stretched thousands of miles across the continent.
American cities also experimented with pneumatic tube systems, though they were less extensive than European counterparts. New York City’s system, operating from 1897 to 1953, eventually covered 27 miles with tubes connecting post offices in Manhattan and Brooklyn. At its peak, it transported 95,000 letters per day, or about 30% of all first-class mail in the city.
Within cities, frequent delivery became the norm. By 1900, many American urban areas offered at least four daily mail deliveries, with some business districts receiving up to seven deliveries per day. This made postcards a practical means of daily communication within city limits, much as they were in Europe.
The efficiency and economy of postcards made them ideal for routine business communications. Companies developed pre-printed postcards for order acknowledgments, shipping notifications, payment reminders, meeting confirmations, service calls, and appointment reminders. These standardized communications reduced clerical costs while providing a paper trail of business interactions. The divided back format was particularly valuable for business purposes, allowing for both a standardized message and customized details.
Perhaps no industry benefited more from postcards than tourism. Hotels, resorts, transportation companies, and local chambers of commerce all commissioned postcards that served as both souvenirs and advertisements. Visitor bureaus coordinated with publishers to ensure their destinations were well-represented in the marketplace. The economic impact was substantial—a scenic view postcard might cost a penny to produce, sell for a nickel, and generate hundreds of dollars in tourism revenue by inspiring visits. This multiplication effect made postcards perhaps the most cost-effective tourism marketing tool ever devised.
On the personal side, postcards fulfilled a spectrum of communication needs. In an era when the telephone was still a luxury and telegrams were expensive, postcards filled the gap between costly immediate communication and slower formal letters. Their affordability and efficiency made them ideal for routine messages. At half the postage rate of letters in many countries, postcards democratized written communication for working-class people who might otherwise limit correspondence due to cost. The postcard’s format encouraged brevity—a perfect medium for quick notes without the formality or length expected in a letter. In urban centers with multiple daily mail deliveries, postcards functioned almost like text messages, allowing people to make arrangements within hours.
Sending postcards from vacation destinations served as tangible proof of travel experiences. “Wish you were here” cards from resorts or tourist locations signaled social status and mobility. Recipients often displayed postcards on special racks or in parlor albums, using them as affordable decorative elements and evidence of their social connections. For people who rarely traveled, receiving postcards provided authentic glimpses of distant places through real photographs rather than artistic interpretations.
Perhaps most significantly for historical purposes, postcards—especially RPPCs—documented aspects of community life that would otherwise have gone unrecorded. Local events, buildings, streetscapes, and everyday activities were captured on postcards, creating a visual record of ordinary life at the turn of the century that has proven invaluable to historians. When natural disasters or significant events occurred, local photographers would quickly produce RPPCs documenting the situation. These cards spread visual news of floods, fires, celebrations, or notable visitors throughout the region, serving an early photojournalistic function.
While American postcard production initially lagged behind Europe in quality, US companies excelled at entrepreneurial adaptation. When the 1909 Payne-Aldrich Tariff Act increased import duties on foreign postcards, American firms rapidly expanded domestic production capabilities. When World War I cut off European imports entirely, American manufacturers stepped into the gap, developing new techniques and styles.
Beyond the Golden Age
Behind every seemingly simple postcard lies a complex history of industrial innovation, international cooperation, and social transformation—a paper-based predecessor to the digital networks that connect us today.
The Golden Age of postcards waned after World War I due to disruption of European production centers, rising postal rates, the growing popularity of telephones, and the emergence of new forms of mass media.
The era when postcards emerged was a crucial moment when ordinary people gained access to new visual communication tools. The democratization of image sharing pioneered by postcards foreshadowed later developments in visual communication. This visual history reminds us, from personal photographs to social media posts, the impulse to share visual snippets of our lives is a constant across time.
Three postcards, yellowed with age, each capture a moment when someone paused in the middle of their story to reach out. Like a Venn diagram drawn in time, these missives overlap in that sacred space where human hearts seek connection across distances.
Through three preserved postcards from the early 1900s, we discover how every point of contact becomes a sacred center, a middle ground where hearts meet across distances both physical and emotional. Each yellowed card, with its carefully penned message, reminds us that we are all perpetually in the middle of things, reaching out across whatever distances separate us, making meaning in the spaces between hello and how are you?
The Only Town on the Map
In Newton, Kansas, July 1908, Ed pauses between trains to write to his mother on playful postcard. A single dot on a stencil-drawn outline of the United States marks Newton as The Only Town on the map – a silly claim that also quietly captures a truth about human connection.
The humor lies in its absurdity – a blank continent save for this one dot in Kansas. Yet for Ed, in that moment, Newton truly is the center of everything, the pivot point between where he’s been and where he’s going.
Dear Mother, stopped off to change cars here for Amarillo Texas. There is where we are billed for. Got your letter at K.C. Too bad about him but he will make it ok. Am well this am, hope you and everybody else the same. Ed
He’s literally in the middle of the country, this railway town serving as his sacred center for just a few hours. There’s worry in his words about someone who’s unwell, balanced with reassurance about his own wellbeing. Even in transit, through immense uncertainty, he reaches for connection.
Long to Shake Your Hand Again
Two years later, in Ironton, Ohio, a young woman named Alma sends a card to Beatrice Sutphin in West Virginia. The card’s design speaks volumes: blue forget-me-nots and pink daisies frame a handshake, that polite, egalitarian gesture. Behind the clasped hands stretches a pastoral scene with water and a bridge – another symbol of connections that span distances.
“Do you love me as well as you used to, kid,” Alma writes, her playful tone reflecting the common courtesies of the day while masking a deeper yearning for reassurance. She’s navigating the creative tension of friendship across distance, using casual language and nudging humor to reach across the miles. The card itself becomes a bridge, a handshake in paper form.
The Path Through the Trees
The third card, never mailed but carefully preserved, shows a winding path through trees, accompanied by verses about the complexity of human nature. A.E. Tillson writes to Mrs. Parsons with a note of formal sympathy, then adds a gentle joke about hosting in-laws. The message operates in that delicate middle ground between social obligation and genuine concern, between gravity and levity.
“I think of you so often,” she writes, “and hope you will be given strength to endure as the days go by.” Then, like a subtle change in musical key: “I am entertaining my mother-in-law and also my father-in-law for the second week now, but I will try to be good.”
All these years later, we are still inclined to gently inquire. Reading the messages between the lines, as they say. Do I sense a subtext here? What prevented her from sending this card? Why did she keep it long years on?
The Sacred Center
Something lies at the intersection of these three postcards, a sacred center they all circle around. It’s not serenity – each writer grapples with some form of creative tension. Ed worries about an unnamed “him” while trying to reassure his mother. Alma playfully demands affirmation of continuing friendship. A.E. Tillson balances sympathy with humor, formal phrases with personal asides.
The sacred center is the conversation itself – the eternal human drive to reach out, to connect, with even the most mundane facts. The center thrives on these noted perspectives, each writer offering their unique take, laden and layered with meaning though jotted out from a whistle stop.
These postcards are artifacts of appreciative inquiry in its most natural form. Each sender pauses in their own journey to ask: How are you? Are you well? Do you still care for me? Can I help you bear your burden? The questions themselves open up places where hearts meet and stories intertwine.
Some of us, like Ed in Newton, write from the middle of a physical journey. Others, like Alma, navigate the emotional journey of maintaining connections across distance. Still others, like A.E. Tillson, write from the complex shared ground of social obligations and genuine concerns, so often unspoken.
In Transit, In Place
Whatever the circumstance, we are always in the middle of things. There is always a before and after, always tension between where we’ve been and where we’re going, between who we were and who we hope to become. These postcards remind us that this center is not a void to be escaped but a sacred space packed with the very humble pieces of possibilities.
The verse on the unposted card speaks to this truth:
There is so much good in the worst of us, There is so much bad in the best of us, That it ill behooves any of us, To talk about the rest of us.
The middle is the best part – of our stories, of our journeys, of our complex relationships with others. As they say, if you’re not dead, it’s not over. The sacred center isn’t found in perfect serenity but in the creative tension of reaching out across whatever distances separate us, whether those distances are measured in railroad ties or handshakes.
These century-old postcards, with their careful penmanship and gentle inquiries, their jokes and worries and reassurances, remind us that the center holds not because it is static, but because it is constantly renewed through the sacred act of one person reaching out to another with a simple message. Here I am, in the middle of it all, thinking of you.
The Posted Past 