Postcards, Presidents, and Perspectives

Gift shop postcards reveal how Americans get to know our presidents. Explore how pocket-sized portraits shape our understanding of leadership.

In the spring of 1865, Alexander Gardner made a series of photographs of Abraham Lincoln in a studio in Washington DC. Originally, the images were meant as source material for a later unremarkable oil portrait. Instead, one image would become a widely circulated presidential carte de visite (CDV, predecessor to the postcard) showing a contemplative Lincoln, his face bearing the weight of war.

This same series produced dozens of CDV variations, each emphasizing different aspects of Lincoln’s character – his determination, wisdom, and his ordinary humanity. These interpretations of presidential imagery etched his memory in time just after the assassination, have been reproduced in every decade since, and still shape our national memory today.

Consider how presidential postcards – those humble, democratic pieces of correspondence – have both reflected and shaped our understanding of presidential perspective and leadership. Looking at postcard collections from presidential libraries, let’s explore how these portable portraits reveal how certain leaders viewed the world and made decisions.

Memory Making in Presidential Libraries

The modern presidential library system began in 1939 when Franklin Roosevelt donated his papers to the federal government, establishing a revolutionary model for preserving presidential legacy. Before this, presidential papers were considered private property, often scattered, sold, or lost to history. Roosevelt’s innovation created a systematic approach to presidential preservation that transformed how Americans access their presidential past.

Today, fifteen presidential libraries, administered by the National Archives and Records Administration (NARA), serve multiple functions: archive, museum, research center, and public education facility. Each library manages large collections of documents, photographs, and artifacts, while their museums and visitor centers help interpret presidential legacies for millions annually.

These institutions also play a crucial role in postcard production and distribution. Their gift shops serve as primary retail outlets, while their archivists and curators help ensure historical accuracy in commemorative imagery. Tensions between history, educational mission, and commercial viability shape how presidential memory is packaged and sold.

Business of Memory

The story of presidential postcards is also the story of how American trades shape historical memory. In the late 19th century, innovations in printing technology coincided with the rise of mass tourism and the establishment of the postal service’s penny postcard rate. Companies like Curt Teich & Co. and the Detroit Publishing Company recognized an opportunity, creating catalogs of presidential imagery that would help standardize how Americans remember their leaders.

The economics were compelling: postcards could be produced for less than a cent, sold for 3-5 cents, and resold by retailers for 5-10 cents. This accessibility meant that average Americans could own and share pieces of presidential history. Later, the Presidential Libraries, the Smithsonian, and the National Park Service would become major distribution points, creating a government-private partnership in historical memory that continues today.

Postcard Power

Before diving into specific presidents, let’s remember why postcards matter. Unlike formal portraits or imposing statuary, postcards serve as intimate, portable connections to our leaders. Their very format – combining image with personal message, sold inexpensively and shared widely – makes them unique vehicles for democratic memory-making.

Consider the contrast: The Lincoln Memorial presents the 16th president as a marble deity, remote and perfect. But, period CDVs showed him in numerous human moments: reviewing troops, visiting battlefields, and playing with his sons. These cards, sold for pennies and passed hand to hand, helped Americans see their wartime leader as both extraordinary and approachable.

Lincoln: The Moral Realist

The Gardner series of photographs reveals Lincoln’s moral realist perspective in subtle ways. In one popular version, Lincoln’s gaze is directed slightly upward, suggesting moral vision, while his worn face acknowledges harsh realities. This duality perfectly captured Lincoln’s ability to hold fast to moral principles while grappling with very real human suffering.

Another influential series showed Lincoln visiting the Antietam battlefield. These cards, first published during the war and reprinted for decades after, highlighted his hands-on leadership style. One image shows him speaking with wounded soldiers from both sides – a visual representation of his “malice toward none” philosophy.

Theodore Roosevelt: The Progressive Naturalist

The postcards of Teddy Roosevelt present a striking contrast. The Detroit Publishing Company’s Yosemite series showed him with naturalist John Muir in various outdoor settings, emphasizing his connection to nature and physical vigor. These images perfectly aligned with his naturalistic-progressive worldview, which saw human advancement as part of natural evolution.

Perhaps most revealing were the Rough Rider postcards, mass-produced during and after his presidency. These action-oriented images showed Roosevelt leading charges, planning strategy, and bonding with his men. They captured his belief in the power of human will to shape both nature and society – a core tenet of his progressive philosophy.

Franklin Roosevelt: The Pragmatic Experimenter

FDR’s postcard imagery evolved significantly during his presidency, reflecting both personal and national transformation. Early cards showed him standing at podiums, emphasizing traditional presidential authority. But as the Depression deepened, a new style emerged.

Fireside Chat postcards, first released in 1933, showed Roosevelt in intimate settings, explaining complex policies to average Americans. These images matched the pragmatic instrumentalism they heard on the radio – his belief that truth and reality were tied to practical situations more than abstract principles.

The photographs from Warm Springs deserve special mention. While official imagery generally hid Roosevelt’s disability, these postcards showed him in the therapeutic pools, working to strengthen his legs. They humanized him while demonstrating his experimental, solution-oriented approach to problems, both personal and political.

Kennedy: The Dynamic Optimist

The Kennedy era revolutionized presidential imagery. Color photos from Hyannis Port show the president sailing or playing with his children, emphasizing youth and vitality. But more telling were the Space Race postcards, which showed Kennedy studying rocket models or meeting with astronauts. These captured his perspective of historical dynamism – his belief that reality itself was expandable through human initiative and technological advancement.

LBJ: Larger than Life

The LBJ Library’s postcard collection reveals another perspective entirely, showing Johnson’s complex relationship with power and persuasion. The collection captures Johnson in intimate conversations with civil rights leaders and in passionate speeches about poverty, reflecting his hands-on, domineering approach to domestic reform.

Carter: The Moral Engineer

Jimmy Carter’s postcard imagery often puzzled publishers. How to capture a president who combined technical expertise with moral conviction? The “Carter and Farmers” card showed him inspecting crops, and another shows him in front of solar panels on the White House roof. These images captured his unique moral-engineering perspective – his belief that problems required both technical solutions and ethical frameworks.

Reagan: The Moral Dualist

The Reagan Library’s postcard collections reflect his clear moral dualist worldview. The famous Brandenburg Gate series shows Reagan from multiple angles as he challenges Gorbachev to “tear down this wall.” These images emphasize his belief in clear moral absolutes – freedom versus tyranny, good versus evil.

Reagan’s unique gift for communication amplified the impact of these postcards. His ability to speak in accessible language while conveying profound ideas meant that the images resonated deeply with the public. When he spoke of America as a “shining city on a hill” or called the Soviet Union an “evil empire,” these phrases became powerful captions for postcard imagery, blending visual and verbal memory in the public mind.

George H. W. Bush – Institutional Security

The George H.W. Bush Library’s postcards emphasize his diplomatic achievements, particularly during the Gulf War. These images often show Bush in military context and related to large institutions. The contrast with Reagan’s more populist imagery is striking – where Reagan is clearly a personality, Bush’s postcards frequently make the man matter less than the magnitude of his role.

Clinton’s Casual Comport

The Clinton Library’s postcard collection breaks new ground in presidential imagery, showing Clinton with his daughter Chelsea, playing with Socks the cat, and capturing his forward-looking optimism in the post-Soviet era. These images demonstrate Clinton’s ability to relate to his constituents in casual terms, mirroring what Reagan had done with conservative principles.

The Persistence of Perspective

What emerges from this look at presidential postcards is the remarkable consistency with which each President projects his image in keeping with his worldview. Whether facing economic crisis, cold war, or civil war, these presidents tended to approach problems through a lens shaped by life circumstances as much as political philosophy. Lincoln’s moral realism helped him navigate both slavery and secession. FDR’s pragmatic experimentalism served him in depression and disability. Reagan’s moral dualism shaped his approach to both domestic policy and Soviet relations.

Yet the postcards reveal the human dimension of leadership, too. Through these small, shared images, Americans see their leaders as both exceptional and relatable. The very format of postcards – democratic, portable, personal – helps bridge the gap between presidential perspective and public understanding.

Presidential Perspective and Democratic Memory

Understanding presidential perspective remains crucial today. How leaders view reality shapes how they define problems, evaluate solutions, and make decisions. The enduring power of postcards lies in their ability to capture and communicate these perspectives in accessible ways.

Presidential postcards serve as more than souvenirs. They are vehicles of democratic memory, helping each generation understand not just what their leaders did, but who they were and how they thought. As we face contemporary challenges, these historical perspectives – preserved and transmitted through humble postcards – offer valuable insights into the relationship between worldview and leadership.

Look closer the next time you are in a museum shop or visitors center. In those mass-produced images lie clues to how our leaders view the world – and how they helped Americans see it too. Perspective is about how we view problems, and also how we view ourselves as a nation and a people.

Floods, Farms, and Fate in 1908

In late May 1908, the Republican River forgot its modest nature. After days of relentless spring rains, the usually manageable waterway transformed into a destructive force that reshaped both the landscape and lives of north-central Kansas.

A collection of real photo postcards from this period captures these moments of crisis. One image shows the mill with its flooded surroundings, another the threatened railroad bridge. These weren’t just documentary photographs – they were messages sent between family members grappling with decisions about land and livelihood in the flood’s aftermath.

The Republican River, which meanders through Republic County past the iconic Table Rock formation, swelled beyond its banks, swallowing farmland, threatening towns, and severing the rail lines that served as lifelines for agricultural communities.

Concordia, the largest town along this stretch of the Republican River, watched as the waters rose. The town of 4,500 residents had built itself on agricultural promise, its grain elevators standing sentinel along the railroad tracks, its mill processing the bounty of surrounding farms. But the 1908 flood challenged this careful progress. Water lapped at the foundations of the mill, its twin smokestacks rising above the flood.

Railroad bridges proved vulnerable to the 1908 flood, too. The Chicago, Rock Island and Pacific Railroad, which had helped birth towns like Concordia and Republic City, found its tracks suspended over angry waters. Train service halted, leaving farmers isolated with their crops rotting and fields under water. The flood arrived at a particularly cruel time – late spring, when winter wheat was heavy with promise and corn was just reaching hopefully toward the Kansas sky.

The handwriting on one postcard tells of a man named Basil looking at land near Table Rock, that distinctive natural formation that had guided settlers for generations. What kind of optimism – or desperation – would drive someone to consider investing in farmland so soon after such devastating floods? Yet records suggest he wasn’t alone. Land transactions continued in Republic County through 1908 and 1909, some at distressed prices from farmers ready to seek fortune elsewhere, others at premium prices for higher ground.

The flood’s waters eventually receded, leaving behind debris and difficult deliberations. Farmers have always had to gamble with nature. The rich soils of river valleys are worth the risk of occasional flooding – until they’re not.

These brothers – the postcard photographers – couldn’t know that the 1908 flood was merely a prelude. The Republican River would prove its power again and again, most catastrophically in 1935, when a flood of biblical proportions would transform the valley once more. Families who chose to stay after 1908, who rebuilt and reinvested, would face nature’s judgment again.

Looking at these century-old images, we see more than just disaster photography. We see evidence of critical decisions made in the aftermath of catastrophe. Someone was behind that camera, documenting not just the destruction but the dilemma – to stay or go, to rebuild or retreat, to trust in the river’s bounty or fear its fury. The unknown photographer used the latest technology – AZO photo paper, a Kodak camera – to capture and distribute these images of nature’s disruption of human endeavor.

We don’t know if Basil bought that land near Table Rock. The brothers’ identities and their immediate choices are lost to history. But we know that farming continued and that people kept living along the Republican River despite all they had seen. Each generation seems to make its own peace with nature’s risks, balancing the promise of fertile valleys against a river’s wrath.

Held to the Light: A 1943 Postcard’s Hidden Meaning

When held up to the light, this 1943 wartime postcard reveals a play on names and a hidden orchestra – but that’s just the beginning of its secrets.

On a dark December day in 1943, someone in Chicago mailed an extraordinary postcard. At first glance, it appears to be a silver gelatin photograph of sheet music and a pair of scissors, artfully arranged and lit. But when held to the light, the card transforms – silhouetted orchestra members emerge from the shadows, and the scissors become a conductor’s upraised arms, creating a miniature theater of light and shadow. The message at the top reads MAY THE MUSIC BE JUST THE WAY YOU WANT IT ALL THROUGH ’44, signed playfully by Glen Shears – a silly pun referencing Glenn Miller, America’s most popular bandleader, and the scissors in the image.

The technical sophistication of this artifact presents an intriguing mystery. Its foundation is a silver gelatin photographic print, created using the same process that Eastman Kodak had popularized with their 1903 postcard camera. But the card’s creator went further, adding to the photograph a second iridescent overlay to create the hidden orchestral scene – a remarkable innovation combining two distinct images. During wartime rationing, when the War Production Board strictly controlled access to photographic papers and printing supplies, the mere existence of such an experimental piece raises questions about its origins.

Two theories emerge: The card might be the work of an individual artist-photographer, one of the creative practitioners who had embraced Kodak’s democratization of the postcard medium. The careful composition, masterful lighting, and precise registration of the overlay suggest someone with both technical expertise and artistic vision.

Or, it could be an experimental piece from the American Colortype Company of Chicago (or one of a handful other production houses) known for innovative printing techniques and possessing both the technical capabilities and wartime authorization to access restricted materials.

But as we look closer, deeper historical resonances emerge. The card was postmarked December 15, 1943, and addressed to Staff Sergeant J.M. Ellison of the 937th Engineer Aviation Combat Battalion at Barksdale Field, Louisiana. The sender’s casual inquiry – “Does it look as if you’re going over?” – hints at the imminent deployment of Ellison’s specialized unit.

The 937th was part of the Army Air Forces’ engineering force tasked with rapidly constructing and maintaining combat airfields. These Aviation Engineer Battalions could build a 5,000-foot runway in as little as 15 days, creating the infrastructure that would support the Allied advance across Europe. Following D-Day, units like the 937th pushed forward with combat operations, often working under fire to establish the forward airfields necessary for tactical air support and troop transport.

The card’s musical theme and playful signature unknowingly connected to another Army Air Forces mission. By December 1943, Glenn Miller had transformed his career from civilian bandleader to Captain in the Army Air Forces, modernizing military music through his Training Command Orchestra. In June 1944, Miller brought his band to England, where they performed hundreds of concerts for Allied forces preparing for the invasion of Europe.

As Allied forces advanced across France in late 1944, Miller became determined to bring his music to the troops at forward bases. He began planning an ambitious series of concerts at the very airfields being constructed by the Aviation Engineers. The precise coordination required for these performances – ensuring runways were operational and facilities ready – meant that Miller’s musical mission and the work of units like the 937th were deeply intertwined.

Here the card’s hidden theater of light and shadow takes on new meaning. The sender could not have known that exactly one year after posting this cheerful greeting – on December 15, 1944 – Glenn Miller would board a small Norseman aircraft in England, bound for Paris to arrange performances at forward bases. His plane disappeared over the English Channel in poor weather, creating one of World War II’s enduring mysteries.

The card’s wish for music “all through ’44” became both prophecy and elegy. Somewhere in France, Sgt. Ellison and his fellow engineers might have been preparing the very airfields where Miller hoped to perform. The innovative combination of photography and theatrical lighting effect, created in Chicago a year earlier, had unknowingly captured the intersection of American technical ingenuity, cultural influence, and the human tragedies of war.

Today, this hold-to-light card stands as both artistic innovation and historical artifact. Whether created by an individual photographer or a commercial outfit, it demonstrates the creative adaptation of pre-war techniques to serve wartime needs for connection and morale. In its transformation from simple photo to magical light-show, it embodied the same spirit of innovation that characterized both Glenn Miller’s military music and the rapid-deployment airfield construction of the Aviation Engineers.

More than just a technological curiosity, the card captures a moment when American creativity – musical, photographic, and engineering – was being mobilized for war. The coincidence of the postmark date and Glenn Miller’s final flight reminds us how individual stories weave together to create the larger narrative of history, sometimes in ways that only become apparent when held up to the light.

Art, Food, Nature, and History in Arizona’s Verde Valley

Arizona’s Verde Valley has inspired generations. Journey through this dramatic landscape where red cliffs greet green river valleys, and where an old mining railway now carries visitors through one of the Southwest’s most stunning canyons.

A striking watercolor dominates the front of a vintage postcard. The scene captures the essence of Arizona’s high desert: massive red rock canyon walls rise dramatically against a blue sky dotted with billowing clouds, while a silver passenger train glides across a trestle bridge below. The unknown artist’s watercolor brushwork renders the desert vegetation in soft greens, with prickly pear cactus dotting the foreground. The painting masterfully conveys both the monumental scale of the landscape and the delicate play of light across the rocky surfaces.

When the Verde Canyon Railroad winds through the high desert country of central Arizona, it follows ancient pathways. The Verde River carved this dramatic landscape over millennia, creating a riparian corridor that has attracted humans for thousands of years. Today’s passengers on the scenic railway see much the same view as the Sinagua people who built cliff dwellings here between 600 and 1400 CE, though the comfortable rail cars are a far cry from the precarious edges those early inhabitants deftly defied.

The river remains one of Arizona’s few perennial waterways, sustaining a complex ecosystem where desert meets riverbank. Towering cottonwoods and velvet ash trees create a canopy over the water, while sycamores and willows cluster along the banks. Native grape vines twist through the understory, and prickly pear cactus dot the rising canyon walls. This environment supports a rich variety of wildlife, from yellow-billed cuckoos and great blue herons to river otters and mule deer. Native fish species like the razorback sucker still navigate the waters their ancestors swam for millennia.

The human history of the valley reflects waves of settlement and industry. After the Sinagua, Yavapai and Apache peoples made their homes here. Spanish explorers gave the river its name – “verde” meaning green – marking the stark contrast between the river corridor and the surrounding desert. The late 1800s brought miners seeking copper, gold, and silver, transforming places like Jerome into boom towns. The railroad itself was built in 1912 to service the United Verde Copper Company’s mining operations, an engineering feat that mirrors our ancient ancestors.

Notable Arizona artists have interpreted this landscape. Ed Mell’s geometric, modernist approach emphasizes the monumental character of the canyon walls. Early pioneer Kate Cory combined artistic and ethnographic interests, documenting both landscape and culture during her years living among the Hopi. Merrill Mahaffey mastered the challenging medium of watercolor to capture the desert’s subtle light and atmosphere, teaching and inspiring so many along the way.

The artistic legacy of the region is inextricably linked to its unique quality of light. The clear, dry air creates what painters describe as crystalline clarity, especially during the “golden hours” of early morning and late afternoon. Artists employ various techniques to capture these effects: watercolorists leave areas of white paper untouched to suggest intense sunlight on rock faces, while building up transparent layers to show subtle color variations in shadowed canyon walls. The phrase ‘purple mountain majesties’ from Katharine Lee Bates’s “America the Beautiful” finds visual truth here, where the red rocks shift to deep purple at dawn and dusk, challenging artists to capture these dramatic transformations.

These artistic traditions remain vibrant today through institutions like the Sedona Arts Center, which hosts workshops, exhibitions, and the annual Sedona Plein Air Festival. These events draw artists from around the country to paint the red rock landscapes, continuing a legacy of artistic response to this unique environment.

The Verde Canyon Railroad itself represents a remarkable transformation from industrial resource to cultural attraction. When mining operations declined in the 1950s, the railroad continued operating for freight until the late 1980s. Its reinvention as a scenic railway in 1990 preserved both the industrial heritage and access to the canyon’s natural beauty, offering new generations a chance to experience this remarkable landscape where nature, history, and art converge.

In recent decades, the Verde Valley has emerged as a significant wine and food-producing region, adding another layer to its cultural landscape. The same mineral-rich soil that once yielded copper now nurtures vineyards, while ancient irrigation techniques inform modern water management practices. Local wineries have revived the area’s agricultural traditions, some of which reflect Spanish and Mexican heritage. The region’s restaurants increasingly reflect Native American heritage, too, combining indigenous ingredients with contemporary techniques. Native foods like prickly pear, mesquite, and local herbs appear on menus alongside wines produced from vineyards visible from the train’s windows.

Tourism in Arizona has evolved beyond simple sightseeing to embrace the complex tapestry of the region’s heritage. Visitors to the Verde Valley today might start their morning at an art gallery in Jerome, taste wines produced from hillside vineyards at lunch, and end their day watching the sunset paint the canyon walls from a vintage train car. This integration of historical preservation, artistic tradition, and culinary innovation exemplifies how the creative spirit that first drew people to these dramatic landscapes continues to evolve. The Verde Valley is home to each generation, who find new ways to interpret and celebrate the enduring connections between people and place.

In the Middle of Things

Three postcards, yellowed with age, each capture a moment when someone paused in the middle of their story to reach out. Like a Venn diagram drawn in time, these missives overlap in that sacred space where human hearts seek connection across distances.

Through three preserved postcards from the early 1900s, we discover how every point of contact becomes a sacred center, a middle ground where hearts meet across distances both physical and emotional. Each yellowed card, with its carefully penned message, reminds us that we are all perpetually in the middle of things, reaching out across whatever distances separate us, making meaning in the spaces between hello and how are you?

The Only Town on the Map

In Newton, Kansas, July 1908, Ed pauses between trains to write to his mother on playful postcard. A single dot on a stencil-drawn outline of the United States marks Newton as The Only Town on the map – a silly claim that also quietly captures a truth about human connection.

The humor lies in its absurdity – a blank continent save for this one dot in Kansas. Yet for Ed, in that moment, Newton truly is the center of everything, the pivot point between where he’s been and where he’s going.

Dear Mother, stopped off to change cars here for Amarillo Texas. There is where we are billed for. Got your letter at K.C. Too bad about him but he will make it ok. Am well this am, hope you and everybody else the same. Ed

He’s literally in the middle of the country, this railway town serving as his sacred center for just a few hours. There’s worry in his words about someone who’s unwell, balanced with reassurance about his own wellbeing. Even in transit, through immense uncertainty, he reaches for connection.

Long to Shake Your Hand Again

Two years later, in Ironton, Ohio, a young woman named Alma sends a card to Beatrice Sutphin in West Virginia. The card’s design speaks volumes: blue forget-me-nots and pink daisies frame a handshake, that polite, egalitarian gesture. Behind the clasped hands stretches a pastoral scene with water and a bridge – another symbol of connections that span distances.

“Do you love me as well as you used to, kid,” Alma writes, her playful tone reflecting the common courtesies of the day while masking a deeper yearning for reassurance. She’s navigating the creative tension of friendship across distance, using casual language and nudging humor to reach across the miles. The card itself becomes a bridge, a handshake in paper form.

The Path Through the Trees

The third card, never mailed but carefully preserved, shows a winding path through trees, accompanied by verses about the complexity of human nature. A.E. Tillson writes to Mrs. Parsons with a note of formal sympathy, then adds a gentle joke about hosting in-laws. The message operates in that delicate middle ground between social obligation and genuine concern, between gravity and levity.

“I think of you so often,” she writes, “and hope you will be given strength to endure as the days go by.” Then, like a subtle change in musical key: “I am entertaining my mother-in-law and also my father-in-law for the second week now, but I will try to be good.”

All these years later, we are still inclined to gently inquire. Reading the messages between the lines, as they say. Do I sense a subtext here? What prevented her from sending this card? Why did she keep it long years on?

The Sacred Center

Something lies at the intersection of these three postcards, a sacred center they all circle around. It’s not serenity – each writer grapples with some form of creative tension. Ed worries about an unnamed “him” while trying to reassure his mother. Alma playfully demands affirmation of continuing friendship. A.E. Tillson balances sympathy with humor, formal phrases with personal asides.

The sacred center is the conversation itself – the eternal human drive to reach out, to connect, with even the most mundane facts. The center thrives on these noted perspectives, each writer offering their unique take, laden and layered with meaning though jotted out from a whistle stop.

These postcards are artifacts of appreciative inquiry in its most natural form. Each sender pauses in their own journey to ask: How are you? Are you well? Do you still care for me? Can I help you bear your burden? The questions themselves open up places where hearts meet and stories intertwine.

Some of us, like Ed in Newton, write from the middle of a physical journey. Others, like Alma, navigate the emotional journey of maintaining connections across distance. Still others, like A.E. Tillson, write from the complex shared ground of social obligations and genuine concerns, so often unspoken.

In Transit, In Place

Whatever the circumstance, we are always in the middle of things. There is always a before and after, always tension between where we’ve been and where we’re going, between who we were and who we hope to become. These postcards remind us that this center is not a void to be escaped but a sacred space packed with the very humble pieces of possibilities.

The verse on the unposted card speaks to this truth:

There is so much good in the worst of us, There is so much bad in the best of us, That it ill behooves any of us, To talk about the rest of us.

The middle is the best part – of our stories, of our journeys, of our complex relationships with others. As they say, if you’re not dead, it’s not over. The sacred center isn’t found in perfect serenity but in the creative tension of reaching out across whatever distances separate us, whether those distances are measured in railroad ties or handshakes.

These century-old postcards, with their careful penmanship and gentle inquiries, their jokes and worries and reassurances, remind us that the center holds not because it is static, but because it is constantly renewed through the sacred act of one person reaching out to another with a simple message. Here I am, in the middle of it all, thinking of you.

Heads & Tails: Redcar a Century Ago

Four children are astride donkeys walking on the beach, clothed in Edwardian-style white blouses and all wearing caps. A century away (and still there today) kids on a delightful donkey ride near Redcar’s legendary seaside.

This real photo postcard with a memorable image bears the hand-scripted titled “Heads & Tails at Redcar.” One can still feel the April 18, 1910 embossed postmark on the card a century later. Addressed to Nurse Aird in Darlington from Redcar, the message is pragmatic.

Expect to arrive about 6.30 to-morrow evening. Love from Rennie

The seaside town of Redcar was transformed from a modest fishing village into a bustling resort town by the arrival of the railway in the mid-19th century, and became a beloved destination for working and middle-class families from throughout Britain’s industrial northeast.

In the 1910s, Redcar embodied the height of seaside grandeur. The impressive Coatham Hotel, built in 1871, dominated the seafront, its architecture expressing the optimism and ambition of the age. A pier stretched into the sea, its 1873 construction a testament to the engineering confidence of the era. Along the promenade, ornate gas lampposts cast their glow over evening strollers, while elaborate wooden shelters provided refuge from sudden showers.

The seafront architecture told a story of careful planning and civic pride. Victorian terraces, built of local sandstone or sturdy brick, were elegant facades looking at the sea. Behind them, a grid of streets housed seasonal workers, fishermen, and the growing permanent population drawn by the town’s prosperity. The Central Hall, opened in 1895, provided entertainment, while Methodist and Anglican churches with their reaching spires reminded visitors and residents alike of Victorian moral values.

Yet Redcar was never merely a tourist trap. The town’s proximity to mining linked it inextricably to Britain’s industrial might. The discovery of workable iron ore deposits in the Cleveland Hills in 1850 had sparked an industrial revolution in the region. By the 1910s, mines dotted the landscape, and the sight of industrial chimneys on the horizon reminded visitors of the region’s working heart. Many local people split their lives between seasonal tourist work and the demanding labor of the mines or ironworks.

This distinctive mixing of leisure and industry is part of Redcar’s character. Unlike some of Britain’s more exclusive seaside resorts, the community remained proudly connected to its working roots. The donkey rides captured in our postcard—a quintessential British seaside tradition—were an affordable pleasure for working families. The donkeys themselves, chosen for their gentle temperament and sturdy build, paralleled the town’s way: reliable, hardworking, and ready to provide joy to all comers.

On April 18, 1910, Rennie dashed off a quick note from Redcar to Nurse Aird, using one of Rapid Photo Company’s popular seaside postcards to announce a return to Darlington the following evening at 6:30pm. Such precise timing speaks to the reliability of the North Eastern Railway’s service between the coastal town and Darlington, where regular daily connections had become the lifeblood of the region.

The journey home would begin at Redcar’s Central Station, its Victorian architecture still relatively new and imposing in 1910. The late afternoon departure would catch the changing light over the North Sea, before the steam locomotive began its hour-long journey inland. As the train pulled through Middlesbrough and then west toward Darlington, the spring evening would be settling in, with the Cleveland Hills silhouetted against the dusk. Fellow passengers might have included ironworkers heading to night shifts, businessmen returning from coastal meetings, and perhaps other daytrippers who had enjoyed the seasonal pleasures of the seaside.

By evening, Rennie would step onto the platform at Darlington’s Bank Top station, the time at the coast already feeling like a distant memory. Perhaps a deliberate choice of train, selected to arrive after Nurse Aird’s duties were complete or to catch the end of visiting hours. Whatever prompted the journey, the postcard captures the easy mobility that the railway enabled, allowing residents of these northeastern towns to move between coast and country with a regularity that would have seemed remarkable just a generation earlier.

In 12 historic pictures: a day at the seaside at Redcar from The Northern Echo

The subsequent century would bring profound changes to Redcar. The pier, once a symbol of Victorian confidence, fell victim to storm damage and was demolished in 1981. The grand Central Hall disappeared. Many Victorian hotels were converted or demolished as tourism patterns changed. Most significantly, the industrial base that had provided much of the region’s wealth underwent dramatic transformation. The 2015 closure of the SSI steelworks marked the end of an era, dealing a devastating blow to the community.

Modern Redcar presents a complex picture of a community in transition. The Redcar Beacon opend in 2013 (locally dubbed the “Vertical Pier”) reaches skyward, its contemporary design contrasting with the Victorian architecture that remains. Victorian terraces continue to face the sea, their sandstone facades weathered but dignified. The Clock Tower, dating from 1913, remains a local landmark. The town center struggles with empty shops, a challenge faced by many British high streets. The loss of heavy industry has forced difficult economic adjustments.

The community’s response to these challenges reveals much about Redcar’s character. The Palace Hub, housed in a former amusement arcade, provides space for local artists and craftspeople. Local groups organize beach cleaning and heritage walks, maintaining the town’s connection with its past while protecting its future. Locally run kitchens and groceries address modern challenges of food poverty while building community connections.

Most remarkably, the donkeys still plod along the beach in summer months. The same gentle animals that carried kids a century ago now delight a new generation of visitors. Modern care standards ensure rest periods, weight limits, and veterinary checks, but the essential experience remains unchanged. Children still laugh with surprise at their first encounter with these patient beasts, parents still snap photographs (will box cameras make another comeback?) and the donkeys still take their slow and careful steps, connecting past and present.

Redcar reminds us that progress isn’t linear and that community change involves deep dynamics of loss and renewal. The town that grew wealthy on iron ore and Victorian tourism now seeks new paths forward in renewable energy and cultural heritage. What has remained is both quirky and reliable: a donkey ride on the beach on a summer’s day.

While the grand Victorian hotels and ore industries of the region have largely passed into history, the humble donkey ride endures. Sometimes the most modest traditions prove the most durable, and the true character of a place resides not only in grand achievements but also in simple, timeless pleasures.

Who indeed would have guessed that of all Redcar’s attractions, it would be the donkey rides we couldn’t live without? Perhaps it is fitting that these patient animals, who witnessed the town’s rise, decline, and ongoing reinvention, continue to reliably entertain (and endure) new generations.

Bridging Time: The Enduring Allure of Madison County’s Covered Bridges

Weathered wooden structures still stand in the middle of Iowa, a testament to both engineering ingenuity and the power of storytelling. The covered bridges of Madison County have become more than mere crossings over babbling creeks; they are portals to the past, muses for artists, and anchors for a community’s identity. As the crisp autumn air settles over the rolling hills in October, thousands of visitors gather to celebrate these iconic structures at the annual Covered Bridge Festival, a tradition that has endured for over half a century.

Our journey begins with a stack of old locally-printed postcards, each capturing a nearby rural scene frozen in faded grayscale tones. Photographed by Clee Crawford in the early 1950s, these images were made into postcards sometime after 1983 by Larry’s Photography and Joe Graham Printing in Winterset, Iowa. Vintage collectibles themselves, they offer a glimpse of a bygone era when the now-famous bridges were simply part of the rural fabric of Madison County.

The Roseman Bridge, built in 1883 by H.P. Jones, spans the Middle River nine miles southwest of Winterset. In the postcard, it rises from a sea of cornstalks, its wooden siding weathered by countless Iowa summers and winters. Known locally as “The Haunted Bridge,” it whispers of ghost stories told around farmhouse tables and hushed conversations between young lovers seeking shelter from prying eyes. Little did the bridge know that it would one day become a star, playing a pivotal role in a story that would captivate millions.

Moving northeast, we encounter the Cutler-Donahoe Bridge. Constructed in 1871, this structure originally crossed the North River. But like many of its counterparts, it found a new home as the winds of change swept through the county. In 1970, the same year the first Covered Bridge Festival was held, Cutler-Donahoe was carefully uprooted and transplanted to Winterset City Park. The postcard captures it in its original location, a sentinel standing guard over the river below, unaware of its future as a centerpiece of civic pride.

Our third postcard brings us to the Cedar Bridge, another creation of the prolific bridge-builder H.P. Jones. Erected in 1883 over Cedar Creek north of Winterset, it too would embark on a journey, moving to a new location in 1920. The image shows the bridge nestled in a picturesque rural setting, a dirt road winding its way to the entrance. What the postcard doesn’t reveal is the tumultuous future awaiting this particular bridge – a tale of destruction, rebirth, and the tenacity of a community unwilling to let go of its heritage.

The final postcard in our collection tells a bittersweet tale. The McBride Bridge, built in 1871, appears proud and sturdy in the photograph. Yet the caption reveals its fate: destroyed by fire on September 3, 1983. This loss, occurring on the first day of the 1983 Madison County Covered Bridge Festival, served as a stark reminder of the fragility of these historical treasures and the importance of preservation efforts.

The destruction of the McBride Bridge is, unfortunately, not an isolated incident. Across the United States, covered bridges have long been targets of arson and accidental fires. According to data compiled by Covered Spans of Yesteryear, over 670 covered bridges have been lost to fire nationwide since the early 19th century. In Iowa alone, at least seven covered bridges have succumbed to flames, with arson being a common cause.

The Cedar Bridge, captured so peacefully in our postcard, has had a particularly tumultuous recent history. In 2002, it fell victim to arson, a loss that shook the community to its core. Demonstrating remarkable resilience, the bridge was rebuilt, only to suffer the same fate in 2017. The determination of Madison County residents prevailed once again, and a newly reconstructed Cedar Bridge opened in 2019 – a testament to the enduring significance of these structures in the local psyche.

As we shuffle these postcards, admiring the craftsmanship of both the bridges and the photographers who captured them, we’re drawn into a narrative that extends far beyond the borders of Madison County. These structures, once utilitarian crossings designed to protect travelers and livestock from the elements, have become characters in a much larger story – one that intertwines literature, film, tourism, and the very identity of a region.

The transformation began in 1992 with the publication of Robert James Waller’s novel, The Bridges of Madison County. Waller, an Iowa native, wove a tale of passion and missed chances against the backdrop of Madison County’s rural landscape. The Roseman Bridge, our “Haunted Bridge,” took center stage as the site where the story’s star-crossed lovers, Francesca Johnson and Robert Kincaid, first meet.

Suddenly, these bridges were no longer just local landmarks; they became symbols of romance, of roads not taken, of the bittersweet choices that shape our lives. The novel struck a chord with readers across the globe, selling millions of copies and landing on bestseller lists for over three years. But the story’s impact was only beginning.

In 1995, Hollywood came calling. Clint Eastwood directed and starred alongside Meryl Streep in the film adaptation of Waller’s novel. Once again, the bridges of Madison County found themselves in the spotlight, this time on the silver screen. The Roseman Bridge, in particular, became a character in its own right, its weathered boards and rustic charm providing the perfect setting for the unfolding drama.

The film’s success catapulted Madison County into the national consciousness. Tourists began flocking to Winterset and the surrounding areas, eager to walk in the footsteps of Francesca and Robert, to stand on the bridges where their fictional love blossomed, and to capture a piece of that romance for themselves.

This intersection of literature, cinema, and place created a perfect opportunity for cultural tourism. The bridges, which had stood for over a century as quiet witnesses to the ebb and flow of rural life, now found themselves at the center of a phenomenon that would reshape the economy and identity of Madison County.

The Covered Bridge Festival, which had begun in 1970 as a celebration of local history and craftsmanship, took on new significance. It became not just a community gathering, but a pilgrimage site for fans of the book and film, as well as history buffs, architecture enthusiasts, and romantics from all walks of life. Since then, the town itself has changed and adapted to the ongoing recognition.

As we fast forward, the allure of the bridges shows no signs of waning. The 2024 Covered Bridge Festival, held October 12-13 this year, continues to draw thousands of visitors to Madison County. For $3 admission (or two tickets for $5, with children under 11 entering free), attendees can immerse themselves in a weekend that bridges past and present.

The festival grounds, centered around the Winterset town square, buzz with activity. Vendors line the streets, offering handcrafted goods and local culinary delights. Sounds of live music fill the air, kids laughing in the Kids’ Zone, and the excited chatter of visitors from near and far.

For many, the highlight of the festival is the guided tour of the covered bridges, conducted by the Winterset Rotary Club. As buses wind their way through the countryside, visitors are treated to not just the sight of these historic structures, but also to tales of their construction, their role in local lore, and their journey from practical crossings to cultural icons.

The festival isn’t just about looking back, however. It’s a living, breathing celebration that continues to evolve. The 2024 event features a parade, a car show that turns the area around the courthouse into a chrome-and-steel wonderland, and a variety of demonstrations showcasing the craftsmanship and ingenuity that built these bridges in the first place.

At the Madison County Historical Complex, visitors can delve deeper into the area’s rich past. Here, the bridges are placed in context, their stories interwoven with those of the farmers, merchants, and families who have called this corner of Iowa home for generations.

As the festival has grown, so too has the need to balance tourism with preservation. The story of the Cedar Bridge serves as a poignant reminder of the challenges faced in preserving these landmarks. As we admire their beauty and revel in their romantic associations, we must also reckon with their vulnerability. Each bridge that remains standing is a victory – over time, over the elements, and sometimes over human destructiveness.

As the sun sets on this year’s festival, casting long shadows through the covered bridges, visitors and locals alike are reminded of the unique alchemy that has occurred here. What began as a practical solution to a transportation need has become a cultural touchstone, an economic driver, and a source of identity for an entire region.

The bridges of Madison County are physical manifestations of the power of storytelling, the appeal of nostalgia, and the human desire to connect – not just from one riverbank to another, but across time, across mediums, and across cultures. They are examples of 19th-century engineering that teach us more every future decade they exist.

These bridges offer something increasingly rare: a moment of pause, a chance to step out of the rush of modern life and into a space where time moves a little slower. Whether you’re a fan of Waller’s novel, a history enthusiast, or simply someone in search of a quiet moment of reflection, the covered bridges of Madison County have something to offer.

As we look to the future, the challenge for Madison County will be to continue balancing preservation with progress, nostalgia with innovation. The Covered Bridge Festival, with its blend of historical celebration and contemporary community spirit, serves as a model for how this might be achieved.

For now, as October winds whisper through the wooden beams of the Roseman, Cutler-Donahoe, Cedar, and the other three surviving bridges, they carry with them the echoes of all who have passed through before – from 19th-century farmers to 20th-century film stars to the tourists and locals of today. Each footstep, each photograph, each stolen moment adds another layer to the rich tapestry of stories that these bridges hold.

Our postcards, now decades old themselves, serve as a reminder of the power of image and imagination to transform the ordinary into the extraordinary. From simple river crossings to symbols of undying love, from local landmarks to international attractions, the covered bridges of Madison County have undergone a journey as winding and wonderful as the roads that lead to them. In the hearts and minds of all who have encountered them – whether through postcards, novels, films, or in person – these bridges have built connections far stronger and more enduring than wood and nails could ever achieve.

As we tuck our postcards away and the festival-goers return home, we’re left with an appreciation for these humble structures that have become so much more. The covered bridges of Madison County remind us that with a little imagination, a touch of serendipity, and year-after-year of care, even the most unassuming places can become the stuff of legend.

In the end, perhaps that’s the true magic of Madison County’s covered bridges – their ability to transport us not just from one side of a river to another, but from our everyday lives into a world where love, history, and community intertwine.

Tempe in Time: A Journey through Places and Postcards

A set of postcards printed in the 1980s reflect Tempe’s history a century before. Now historical artifacts themselves, these images offer a window into the city’s past and future.

As we examine each postcard, we’ll uncover the story of Tempe’s development and explore how each generation has contributed to the city’s evolving landscape.

The Hackett House: Victorian Charm in the Desert

Today’s journey begins with a postcard depicting the Hackett House, a quaint building constructed in 1888. This red brick structure, Tempe’s oldest of its kind, stands as a testament to the city’s early days. With its distinctive turret and elegant design, it exemplifies the rare Arizona Territorial Victorian commercial style.

Originally built by German immigrant William Hilge as Tempe’s first bakery, the Hackett House’s location near the Hayden Flour Mill, the railroad, and the Territorial Normal School (now Arizona State University) nods to the earliest urban planning in Tempe. The postcard captures the building’s 1912 appearance, which was painstakingly restored in the 1970s.

The history of the Hackett House mirrors Tempe’s own evolution. After its days as a bakery, it served as a residence and later a boarding house. It earned its current name when Estelle Craig, Tempe’s first telephone operator, married Roy Hackett in the old bakery house. By the 1980s, when our postcards were likely printed, the Hackett House had already been recognized for its historical significance and placed on the National Register of Historic Places.

Tempe Depot: The Arrival of Progress

Our next stop is the Tempe Depot, captured in a postcard circa 1915. The image shows a steam locomotive at the station, a small group clustered for the photograph. This scene represents a pivotal moment in Tempe’s history, symbolizing the city’s connection to the wider world.

The arrival of the Maricopa and Phoenix Railroad in 1887 transformed Tempe from a small farming community into a thriving center of commerce. The depot, built in 1907, served as a vital link for both passengers and freight, fueling Tempe’s growth and prosperity. Though the original structure was lost to fire in 1923, this postcard preserves its memory and significance.

Arizona Mercantile: Commerce in Early Tempe

The next postcard features the Arizona Mercantile Co., a sturdy brick building constructed in 1898. With its large storefront and a horse-drawn carriage parked outside, this image encapsulates the commercial heart of early Tempe.

The Arizona Mercantile Co. played a crucial role in Tempe’s economy, providing essential goods and services to the growing community. The image itself, its preservation, and later reproduction underscores the importance of local businesses in shaping Tempe’s identity and meeting its residents’ needs.

Laird and Dines Drug Store: A Corner of History

Our final postcard depicts the Laird and Dines Drug Store, circa 1900. This Victorian-style corner building, with its prominent “DRUGS” signage, offers another glimpse into Tempe’s commercial past. The image shows the particulars of storefront business, with its ornate architecture, early signage, and shades to defend against the afternoon sun.

The building went on to serve as campaign HQ for Senator Carl Hayden and Governor Benjamin B. Moeur, as well as the first town hall and post office. Renovations reflected each successive era, including a few that were later reversed. Look closely today, and the old bones still show.

Preservation: Buildings vs. Postcards

As we explore Tempe’s history through these 1980s postcards, we encounter an interesting dichotomy in historical preservation. While some buildings depicted still stand today, others have long since disappeared from Tempe’s landscape.

The preservation of postcards offers a unique window into the past, allowing us to visually experience Tempe as it once was, even when the physical structures no longer exist. The Tempe Depot postcard, for instance, preserves the image and significance of a building lost to fire, serving as a tangible link to the city’s early railroad days.

On the other hand, the preservation of buildings like the Hackett House allows for a more immersive connection with history. Visitors can walk through the same spaces, touch the same walls, and experience the ambiance of a bygone era in a way that a two-dimensional image can’t replicate.

This dual approach to preservation provides a richer, more comprehensive understanding of Tempe’s history. The postcards fill in the gaps where physical preservation was lost, while the preserved buildings offer tactile and fertile connections to the past.

Hayden Flour Mill in operation, click for reference link

Tempe’s Historic Landscape

Tempe’s commitment to preserving its architectural heritage is evident in the numerous historic properties that dot its landscape. The Elias-Rodriguez House, built in 1882 using traditional adobe methods, stands as one of the oldest surviving buildings in Tempe, representing the early Hispanic influence on the city’s development.

The Niels Petersen House Museum, a Queen Anne Victorian style home built in 1892, offers visitors a glimpse into the life of a wealthy rancher in territorial Arizona. The Old Main building on Arizona State University’s campus, completed in 1898, continues to serve the university community while standing as a proud reminder of the institution’s long history.

These pristinely preserved buildings, along with others undergoing substantial redevelopment like the Hayden Flour Mill (1918) form a network of historical touchstones throughout Tempe. They create a physical timeline of the city’s development, allowing residents and visitors alike to trace Tempe’s growth from a small agricultural settlement to a thriving modern city.

Image courtesy of Jack D. Mount, click for reference link

Evolving Landscapes: Tempe Through the Decades

While our postcards capture Tempe’s early history, the city’s development didn’t stop in the early 20th century. Each subsequent generation has left its mark on Tempe’s landscape, contributing important and useful additions that have shaped the city we know today.

The 1960s saw the development of the Mid-Century Modern style that has since become iconic in Tempe. Grady Gammage Memorial Auditorium still defines Tempe’s landscape as a living example of Taliesin West design, inspired by Frank Lloyd Wright’s principles and aesthetic.

Another example, Shalimar Golf Course & Estates, built in 1961 combining a golf course with a mix of single-family and townhomes all featuring the golf lifestyle. This ambitious project represented a new approach to suburban living, offering residents a blend of recreational amenities and comfortable housing. The golf course continues to operate today, though its future faces the threat of redevelopment again in 2025.

As we consider the fate of mid-century developments like Shalimar, we’re confronted with a critical question: will these more recent historical landscapes be preserved in place or will they exist only as postcards, if at all? The answer may depend on how we value and interpret the architectural and cultural legacy of the mid-20th century, and how we balance preservation with the evolving needs of a growing city.

Generational Contributions to Tempe’s Landscape

These projects, spanning a century, demonstrate how each generation in Tempe has contributed something important and useful to the city’s landscape. Each of these developments responded to the needs and aspirations of its time while also shaping the future of Tempe. They’ve created new models for residential communities, transformed the city’s relationship with its natural environment, spurred economic growth, and positioned the city as a cultural hub in the region.

Moreover, these projects have often built upon or complemented earlier developments. For instance, Tempe Town Lake is a modern creation that in some ways echoes the water management innovations seen in earlier projects like the Roosevelt Dam. The Tempe Center for the Arts, with its lakeside location, takes advantage of the views and ambiance and extends the cultural campus of the city.

This layering of infrastructure and development over time creates a rich urban tapestry that tells the story of Tempe’s growth and evolution. From the historic buildings captured in our 1980s postcards to the modern landmarks of today, each generation has added its own chapter to Tempe’s ongoing narrative.

Image from Tempe History Museum collection, click for full citation.

Civic Priorities Across Eras

Examining Tempe’s history reveals how certain civic priorities persist across generations, forming a thread of continuity. The establishment of the Territorial Normal School in 1885 reflects an ongoing commitment to education that continues to shape the city’s identity today. Infrastructure development demonstrates the community’s long-standing recognition of the importance of resource management and large-scale planning.

The presence of telephone services in early Tempe, including Estelle Craig’s role as the city’s first telephone operator, reminds us the community’s need to embrace new technologies. This spirit of innovation has persisted through the decades, manifesting today in Tempe’s adoption of smart city technologies and its support for tech industry growth.

The growth of local businesses and transportation networks demonstrates a consistent focus on economic development that remains a key priority for Tempe. From the early mercantile stores to the bustling mill, and from the first railroad to modern light rail systems, Tempe has always recognized the importance of commerce and connectivity in building a thriving community.

The Past Informing Future Plans

Understanding our history plays a crucial role in shaping the future of our cities, and Tempe is no exception. The walkable, mixed-use nature of early Tempe, where residences, businesses, and civic institutions coexisted in close proximity, still exists as a memory and a footprint within contemporary urban planning that prioritizes regional accessibility and global interaction.

Preserved buildings like the Hackett House do more than just remind us of the past; they actively influence contemporary architectural styles. By maintaining these historical structures, Tempe creates a sense of continuity in its urban landscape. Modern buildings often incorporate elements inspired by these historical designs, creating a blend of old and new that gives the city its unique character over time.

Historic buildings also make spaces for modern vision and mission, as seen with the Hackett House’s current role as headquarters for Tempe Sister Cities. This practice of adaptive reuse not only preserves historical structures but also breathes new life into them, making global connections, welcoming visitors and ensuring Tempe’s relevance for future generations.

The Historic Hackett House today

History Today and Tempe’s Future

As we look at these 1980s postcards of even older Tempe landmarks, we’re reminded that the appreciation of history is itself a constant. Each generation recognizes the value of its heritage and works to preserve it for the future. In doing so, they contribute to the ongoing story of Tempe, creating a richer, more resilient urban fabric that honors the past while embracing the future.

The challenge – and opportunity – for Tempe and cities worldwide lies in maintaining this delicate balance between preservation and progress. By thoughtfully integrating historical elements into modern urban planning, we create spaces that are not only functional and innovative but also deeply rooted in the community’s unique identity and shared history.

Crucially, thinking about the past and future opens a window into creative solutions for present-day challenges. Some old ways of desert living offer valuable clues for sustainable life in modern Tempe. The walkable nature of early Tempe, for instance, provides inspiration for reducing car dependency. The adaptive reuse of buildings like the Hackett House demonstrates how we can minimize waste and preserve cultural heritage simultaneously. The large-scale water management projects of the past have to inform us in dealing with water scarcity in an era of climate change.

As Tempe faces new challenges and opportunities, these historical images and structures serve as both guideposts and inspirations. They remind us that every generation leaves its mark, and that by honoring our past, we can create a more meaningful and sustainable future. The story of Tempe, as told through these postcards and the buildings they depict, is about continuity amidst change and working together. It’s a story that continues to unfold, with each generation adding its own chapter.

In the end, Tempe’s effort to learn from its history while boldly innovating for the future reflects those shared concerns every community faces. It shows that progress and preservation are not mutually exclusive, Rather, they are complementary forces. When balanced thoughtfully, they can create vibrant, resilient, and deeply-rooted urban and suburban communities. As Tempe faces the future, it does so with the wisdom (and the failures!) of its history as a guide, each generation ensuring that the city’s unique character and community spirit will endure for the next.

Thread & Paper: A Century-Old Silk Embroidered Postcard

Imagine holding a piece of handmade history – a delicate blend of silk and paper that has traveled more than a century to tell its story.

This charming embroidered postcard from the early 20th century is a small and intricate greeting that speaks volumes about a bygone era. In the world of historical artifacts, sometimes a small stitch tells a rich story.

Burst of Blooms

The postcard we are examining today presents an interesting contrast to typical flat, printed cards. Its front features an embroidered design set within a scalloped, cream-colored frame. The embroidery displays a palette of purples, reds, blues, and greens against a light fabric background, forming a floral scene.

At the center is a red flower, its petals rendered in careful stitches to create a sense of depth. Blue blooms surround it, with green stems and leaves providing structure to the composition. Above the flowers, Rosa is embroidered in purple thread, while below, Feliz cumple años (Happy birthday in Spanish) completes the message.

The reverse side is more conventional, bearing the hallmarks of early 20th-century postcard design. “CARTE POSTALE” is printed at the top in both French and English, with the card divided for correspondence and address. A small line at the bottom reads “Printed in France « E.R. » Paris” – a clue to the card’s origins.

The card was produced by E. Rabus, a Parisian company founded in 1897. By the early 20th century, the company had become a leader in the French postcard industry, including active involvement in the Chambre Syndicale français des Editeurs de la Carte postale illustrée, the professional organization for French postcard publishers. In 1914, E. Rabus held the position of secretary-general in this organization, placing the company at the heart of the industry during a pivotal time.

Manufacturing Marvels

This particular postcard emerged during the postcard craze of the early 20th century, when millions of postcards of many great variety were produced and sent globally each year.

The postcard we’re examining likely dates between 1914 and 1920, a period that saw significant changes in the postcard industry. Creating this postcard involved a fascinating blend of traditional craftsmanship and industrial production techniques.

The silk thread may have been sourced from a renowned manufacturer like Dollfus-Mieg & Cie. DMC was a major producer of embroidery threads, founded in Mulhouse, Alsace in 1746. Thread may have also come from Lyon, France’s capital of silk, where workers known as Canuts supplied luxury goods markets. The use of high-quality silk thread indicates that this postcards was a premium product.

While hand embroidery was still practiced, the scale of postcard production in this era suggests that machine embroidery was more likely used. Skilled workers would have operated specialized machines manually set to create the intricate design.

Once complete, the embroidery needed to be affixed and sandwiched between two paper cards to create the final product. The distinctive scalloped edges on the front were created through embossing and die-cutting, a process using metal plates and a sharp blade to stamp and cut the card into its final shape, leaving a window for the fine fabric to show through. The reverse side was made using standard printing techniques of the era.

All of these processes – embroidery, backing, embossing, die-cutting, and printing – would have taken place at the E. Rabus factory in Nanterre, a suburb of Paris. The company’s ability to combine these various techniques in-house speaks to its sophistication as a manufacturer and helps explain its prominent position in the industry.

Messages for Global Markets

While this postcard was produced in France, its Spanish text hints at a broader marketplace and larger international relations. E. Rabus, like many successful companies of its time, was looking beyond French borders to sell its products.

The most likely target market for this Spanish-language card would have been Spain itself. Geographic proximity and cultural ties between France and Spain made this a natural choice. Spanish tourists visiting France might have purchased such cards as souvenirs, or French customers might have bought them to send to Spanish friends or relatives.

Another strong possibility is Argentina. In the early 20th century, Argentina had a significant French immigrant population and strong cultural ties with France. The Argentine upper classes, in particular, had an affinity for French culture and products. Or perhaps Cuba, a popular tourist destination for Europeans at the time.

It’s worth noting that World War I (1914-1918) had a significant impact on these global markets. The war disrupted trade routes and changed economic relationships. However, it also created new demands for postcards as a means of communication between soldiers and their loved ones. Spanish neutrality during WWI might have made Spain an even more important market for French postcard producers during this time.

Grand Greetings

Perhaps the most charming aspect of this postcard is the way it personalizes a mass-produced item. The name Rosa embroidered at the top of the card transforms it from a generic greeting to a personal message. We can appreciate the care in choosing this specific card with the recipient’s name woven into the birthday wish.

Postcards marry the universal with the personal. Paper and thread become a bridge – between industrial spaces and private life, between France and the Spanish-speaking world, and between the early 20th century and our own time. Human desire is to connect, to send our good wishes across distances, and to make even mass-produced items feel special and individual.

Feliz cumple años – in Spanish – reminds us that birthdays are celebrated across cultures and languages, and the wish for a happy birthday transcends borders and time.

As we examine this postcard today, we sense so many stories – the mysteriously named publisher, the factory workers in Nanterre, a birthday celebration, the joy of both the sender and the intended recipient. Every historical artifact, no matter how small, carries with it a web of human connections.

We send greetings with the tap of a screen today, and still we can appreciate the thought and effort that went into creating and choosing such a card. It invites us to consider how we express our good wishes today, and how modern methods carry the traditions forward from this centenarian birthday card.

This delicate embroidered postcard, with its silk threads and scalloped edges, its French origin and Spanish text, is a testament to human creativity, industrial ingenuity, and the enduring power of a simple wish for happiness, stitched in colored thread, preserved through time, and able to transcend borders.

Life in Large Letter Postcards

Among all our favorite postcard styles, large letter postcards stand out as evocative artifacts of memory, place, and time. What drives us to collect these small works of design, and what do they reveal about the places we’ve been—or dream of going?

In an age of digital communication and instant photo sharing, there’s something uniquely captivating about large letter postcards. These brightly colored, design-driven place markers have been carrying snippets of the world from person to person – and into collections – for over a century.

Postcard collecting, or deltiology, has been a popular hobby since the late 19th century. What makes postcards so appealing to collectors? For one, they’re relatively affordable and easy to store, making them accessible to collectors of all ages and means. But more than that, postcards offer a unique blend of visual appeal, historical significance, and personal connection.

To Collect is Human

Humans have been collectors for as long as we know. From prehistoric shells and stones to modern stamps and coins, the act of gathering and preserving token objects is a constant across cultures and eras. But why do we collect?

For collectors of large letter postcards one might choose to focus on cards from a particular state or region, tracing how the depiction of that place changed over time. It’s an exploration of how places have marketed themselves to tourists, of changing aesthetic tastes, and of the evolution of printing technology. Each card is a time capsule, preserving a particular vision of a place at a specific moment in history.

Alternatively, a collector might concentrate on the output of a specific publisher, such as Curt Teich & Co. or Tichnor Brothers, each of which had its own distinctive style. Serious collectors have checklists and databases, and keenly search for highly-prized cards that are known but still not found.

One part of collecting is about finding a comforting order in a sometimes chaotic world. By curating a set of objects, we apply our own structures and meanings onto a small corner of the universe. It’s a way of making sense of the world around us, and also of understanding, exploring, and appreciating our experiences.

Moreover, collections often serve as tangible links to our memories and experiences. Each item in a collection can evoke a specific moment in time, a particular place, or a cherished memory. In this way, our collections become autobiographies of sorts, telling the story of our lives through carefully curated objects.

Collecting also taps into our innate desire for completion. There’s a profound satisfaction in filling gaps in a collection, in finding that elusive item that will make our set whole. This pursuit in itself can become a lifelong passion, providing a sense of purpose and achievement.

Vicarious Views

Large letter postcards are miniature ambassadors from distant lands, carrying with them not just images but also the tangible evidence of their journey—postmarks, stamps, and handwritten messages.

The hunt for these postcards take collectors to antique shops, flea markets, and specialized postcard shows. Online marketplaces have made it easier to find specific cards, but for many collectors, the thrill of the hunt remains an important part of the hobby.

Each postcard is a snapshot of a particular place at a specific moment, and a unique chance to travel in time. From architecture and fashion to social customs and technological advancements, postcards provide valuable insights into the evolution of society.

The messages scrawled on their backs offer intimate glimpses into personal histories. A hurried “Wish you were here!” or a detailed account of a traveler’s adventures can be just as fascinating as the picture on the front.

Personal Place Holders

At the heart of collecting large letter postcards is our connections to place. Whether we’re collecting postcards from places we’ve visited or from far-flung locales we hope to see someday, each card in our collection represents a connection to a specific geographical location.

This connection to place is a fundamental aspect of human psychology. We are, by nature, territorial creatures, and we form strong emotional bonds with the places that are significant to us. These bonds can be with our hometowns, favorite vacation spots, or even places we’ve only ever dreamed of visiting.

Postcards allow us to carry a piece of these places with us. They serve as physical reminders of our travels, tangible links to the memories we’ve made in different corners of the world. For places we haven’t yet visited, postcards can fuel our wanderlust, providing glimpses of distant lands and cultures.

But our relationship with place isn’t always straightforward. In our increasingly globalized world, many of us find ourselves with multiple place affinities. We might have roots in one city, work in another, and care for family in a third. Postcards offer a way to express and explore these multiple connections to place. A collection might include cards from one’s birthplace, current home, ancestral homeland, and favorite travel destinations, reflecting the complex geography of one’s life and identity.

Design Dazzle

Large letter postcards hold a special place in the hearts of many collectors. These distinctive cards, which feature the name of a place spelled out in oversized letters filled with local scenes, represent a perfect marriage of place celebration and graphic design.

The heyday of large letter postcards was the mid-20th century, particularly in the United States. This was the era of automobile tourism, when families would pile into their cars for cross-country road trips. Large letter postcards became popular souvenirs, offering a bold, eye-catching way to say “I was here!”

What makes large letter postcards so appealing is their clever integration of text and image. The large letters dominate the card, immediately identifying the location. But within these letters, we find a series of miniature scenes—local landmarks, natural wonders, or typical activities associated with the place. It’s like a visual summary of a destination, condensed into a single, striking image.

From a design perspective, large letter postcards are a triumph of commercial art. They required considerable skill to create, with artists needing to balance the demands of legibility (the place name had to be easily readable) with the desire to include as many local scenes as possible. The result was often a masterpiece of composition and color, with every inch of the card put to effective use.

The style of these postcards evolved over time. Early examples from the 1930s often featured more space between the letters, with scenes depicted in a realistic style. By the 1950s, the letters had typically grown to fill the entire card, with more stylized, graphic representations of local scenes. This evolution reflects broader trends in graphic design and commercial art of the period.

Postcards in the Digital Age

In our era of smartphones and social media, one might expect the appeal of postcards to have diminished. Yet postcards, including modern versions of large letter designs, continue to be produced and collected. Why do these physical artifacts still resonate in a digital world?

Part of the answer lies in their tangibility. In a world where so much of our communication is ephemeral—tweets and status updates that scroll away into oblivion—there’s something deeply satisfying about holding a physical object that has traveled across distance to reach us.

Moreover, the very characteristics that might make postcards seem outdated—their slowness, their limitations—can be seen as virtues. In a world of information overload, the postcard’s constrained format can be refreshing.

For collectors, physical postcards offer a connection to history that digital images can’t quite match. The ability to hold a card that was printed decades ago, to see the handwriting of someone long gone, provides a visceral link to the past that resonates deeply with many people.

Passionate Postal Pursuits

Whether we’re talking about vintage large letter postcards or their modern equivalents, these small rectangular pieces of card stock are far more than just souvenirs. They are repositories of memory, snapshots of place, and artifacts of design history.

For collectors, each postcard is a thread in a complex tapestry of place, time, and personal experience. A large letter postcard from Miami might evoke memories of a childhood vacation, appreciation for mid-century graphic design, and curiosity about how the city has changed since the card was printed.

In a world where our connections to place are increasingly complex and multi-layered, postcard collections allow us to map our personal geographies. They give tangible form to our memories, our travels, and our dreams of future journeys.

Moreover, in their celebration of specific places, postcards—and large letter postcards in particular—remind us of the rich diversity of the world. In an era of globalization, where many fear a homogenization of culture, these cards stand as colorful testimony to the unique character of different locations.

So the next time you come across a rack of postcards in a gift shop, or spot a vintage large letter card in an antique store, take a moment to appreciate these small works of design. They are more than just pretty pictures or quaint relics. In their own small way, they help us make sense of our place in the world—and isn’t that, after all, what collecting is all about?