For a dip into distraction before the holiday, here’s a longer essay about Raphael Tuck & Sons, Mechanical Marvels, who were “Art Publishers to Her Majesty the Queen.” Today’s Thanksgiving selection by the same maker shows off their characteristic style and stamp.
kitschy cookbooks
In time for the sumptuous season, these kitschy cookbooks remind us of this handy (and hilarious) pastime of sharing homecooked love and comfort.
Nice Gifts that are Kind to Your Budget
Add quirky fun to the gifting season with carefully curated vintage and resale finds. They are cost-conscious and climate-saving, too. Shop for vintage postcards, art card kits, and kitschy cookbooks at The Posted Past online shop.
As the Harvest Moon wanes and the fall weather arrives, now is the time to cozy up with a few old nursery rhymes. These rare Raphael Tuck & Sons mechanical cards are an enchanting entrance to a magical season.
Published by Raphael Tuck & Sons of London, these elaborate die-cut pop-up cards feature beloved nursery rhymes and fairy tales including Little Bo Peep, Cinderella, Dick Whittington, and Three Little Kittens. Each piece showcases the exceptional craftsmanship and attention to detail that made Tuck one of the most prestigious names in Victorian publishing.
Vintage cards by raphael tuck & sons
Founded in the 1860s by German immigrant Raphael Tuck, the company quickly established itself as a leader in chromolithographic printing. By 1893, they had earned a Royal Warrant, becoming “Art Publishers to Her Majesty the Queen.” This royal endorsement reflected the superior quality of their work, which combined vibrant colors, intricate details, and innovative three-dimensional designs. These mechanical cards, likely produced between the 1880s and 1910s, represent the company at its creative peak.
In an era before mass media entertainment, these colorful, interactive pieces were technological marvels. The chromolithography process allowed for rich, multi-hued images that seemed almost magical to contemporary viewers. Their three-dimensional construction meant they weren’t merely viewed but displayed—transforming mantels into miniature theaters of beloved stories. Collecting and arranging these cards became a popular hobby. Many were preserved in elaborate scrapbooks, but relatively few have survived.
WWI widely disrupted the European paper and printing industries, and Raphael Tuck’s London facilities were destroyed during the WWII Blitz in 1940, losing 74 years of business records and thousands for illustrations and production files. Mid-century greeting card companies did continue to produce mechanical cards, but the more elaborate craft traditions largely faded in favor of modern design trends and less complicated manufacturing.
New technologies have revived the artform and inspired contemporary artists. Robert Sabuda elevated pop-up books and cards to fine art status with his extraordinary paper engineering. Lovepop creates elaborate 3D greeting cards for every occasion. The London company Roger la Borde produces wild and wonderful contemporary designs. Of course, independent artists worldwide create handcrafted die-cut cards that both honor and stretch well-beyond the Raphael Tuck legacy.
To Read More
The History of Raphael Tuck & Sons https://www.tuckdbpostcards.org/history Detailed company history from the TuckDB database, the premier online resource for Tuck collectors
Sweet readers, this is your pre-preview of something very fresh, and a long time coming…
Hold a vintage postcard in your hand and flip it front to back.
On the front, usually an idealized world. Sun-drenched beaches, pristine mountain vistas, city streets captured at their most photogenic moments. Designed to say, “Wish you were here!”
Flip it over, and you find something entirely different. The back reveals the personal, the quixotic, sometimes the magically mundane.
“Weather awful, hotel terrible, a bit bothered by a smelly seatmate on the plane, but having a wonderful time anyway.”
Postcards fascinate me precisely because they embody all of life. They’re both public and personal, both idealized and achingly real. They bring the past forward in time, making unexpected connections with family, friends, and special places—revealing who we have been along the way.
On a very old postcard, the handwriting of someone long gone comes alive again right before our eyes. A jotted note gives us a new view into their private world. Their words leap over the decades to reach us. There is a lush creative commons between now and then, a liminal green lawn to lounge on and take in the cool air.
I have lived happily in those in-between spaces for the last few years. Somewhere in the middle of my life and career and enjoying myself in the meantime. Not where I was before, and both curious and terrified about what comes next.
Well friends, like the best summer novel, the plot thickens.
Starting in September, The Posted Past officially launches a new phase as a social enterprise, inspired by the simple truth that we can trade loneliness for connection, one postcard at a time.
We have already done it, friends!
As one of my earliest subscribers, you have enjoyed (I hope!) an essay every Wednesday for the last year. Going forward, you’ll still get those delightful diversions that remind us we are more than we knew. I’ll also offer sneak peeks at rare postcard finds, each one a small treasure with its own story to tell.
Old or new, postcards have a job to do.
Along the way, I have fallen in love with making and receiving Art Cards. My brother started mailing the lovely landscape watercolors he does when insomnia strikes. A collage free-for-all at the local gallery had me re-inspired by the ‘ransom note’ style I used to do as a teenager. Blink-blink… I found myself dreaming up fabulous cards to make.
Art cards celebrate the artist in all of us. I particularly love collage and watercolor, but truly an art card can be made with scraps. Sometimes the most satisfying work comes from simple gestures, too. Slow down enough to make something with your hands, and then send it away to make someone’s day.
Coming this fall, The Posted Past will feature an online gallery where you can browse through handmade artwork that has traveled across time and space, carrying all the marks of love, adventure, and everyday life. Call for submissions now open, mail your art card to: The Posted Past, P.O. Box 24431, Tempe, AZ 85285.
Abundance can be overwhelming, and it’s not always easy. Right now, I feel both confident and queasy. But, I’m not alone. Here’s how you can help.
Become a paid subscriber—hit the button below to support the effort
Pre-order an Art Card Collage Kit (coming soon!) for your own creative fun
Make an art card and send it to us—be first in the online gallery show!
Though we revel in real life, the handmade, and the historic, The Posted Past is also meant to be super social. Excuse our dust, and help us get started!
Browse the collection of vintage postcards on eBay and follow the store
Both/and. Past and future. Solitude and connection. Cardboard curiosities and some larger-than-life dreams. Thank you for being here together. Keep an eye on your inbox and mailbox—September is full of surprises!
A vibrant Buff-Bellied Hummingbird hovering near a red tubular flower, showcasing its iridescent green head and back, rusty-orange belly, and needle-like bill in a classic feeding pose.
Detailed illustration of a Ferruginous Hawk perched on a branch, displaying its characteristic rusty-brown and white plumage with distinctive feathered legs and robust build typical of North America’s largest hawk.
Depicts a Gray Jay (now called Canada Jay) perched on a snow-dusted branch with small green lichens, showing its fluffy gray and white plumage, black cap, and compact songbird form.
A pair of Pine Warblers on coniferous branches, displaying their olive-yellow plumage with white wing bars and the subtle dimorphism between the brighter male and more subdued female.
A Cattle Egret in breeding plumage with golden-buff crest and back feathers, bright orange-red bill and legs, posed in the elegant stance typical of these large birds.
A set of five Reader’s Digest Association postcards from their Book of North American Birds series. High-quality illustrations and professional production from the 1970s-1980s era of educational materials. Particularly appealing to birders and natural history enthusiasts. Good condition, unposted with no marks. See photos for actual condition. Vintage items – writing, stains, color changes, and wear are part of charm and provenance.
[Note: Summer focus is on detailed captions. Essays return in September!]
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