In late May 1908, the Republican River forgot its modest nature. After days of relentless spring rains, the usually manageable waterway transformed into a destructive force that reshaped both the landscape and lives of north-central Kansas.
A collection of real photo postcards from this period captures these moments of crisis. One image shows the mill with its flooded surroundings, another the threatened railroad bridge. These weren’t just documentary photographs – they were messages sent between family members grappling with decisions about land and livelihood in the flood’s aftermath.
The Republican River, which meanders through Republic County past the iconic Table Rock formation, swelled beyond its banks, swallowing farmland, threatening towns, and severing the rail lines that served as lifelines for agricultural communities.
Concordia, the largest town along this stretch of the Republican River, watched as the waters rose. The town of 4,500 residents had built itself on agricultural promise, its grain elevators standing sentinel along the railroad tracks, its mill processing the bounty of surrounding farms. But the 1908 flood challenged this careful progress. Water lapped at the foundations of the mill, its twin smokestacks rising above the flood.
Railroad bridges proved vulnerable to the 1908 flood, too. The Chicago, Rock Island and Pacific Railroad, which had helped birth towns like Concordia and Republic City, found its tracks suspended over angry waters. Train service halted, leaving farmers isolated with their crops rotting and fields under water. The flood arrived at a particularly cruel time – late spring, when winter wheat was heavy with promise and corn was just reaching hopefully toward the Kansas sky.
The handwriting on one postcard tells of a man named Basil looking at land near Table Rock, that distinctive natural formation that had guided settlers for generations. What kind of optimism – or desperation – would drive someone to consider investing in farmland so soon after such devastating floods? Yet records suggest he wasn’t alone. Land transactions continued in Republic County through 1908 and 1909, some at distressed prices from farmers ready to seek fortune elsewhere, others at premium prices for higher ground.
The flood’s waters eventually receded, leaving behind debris and difficult deliberations. Farmers have always had to gamble with nature. The rich soils of river valleys are worth the risk of occasional flooding – until they’re not.
These brothers – the postcard photographers – couldn’t know that the 1908 flood was merely a prelude. The Republican River would prove its power again and again, most catastrophically in 1935, when a flood of biblical proportions would transform the valley once more. Families who chose to stay after 1908, who rebuilt and reinvested, would face nature’s judgment again.
Looking at these century-old images, we see more than just disaster photography. We see evidence of critical decisions made in the aftermath of catastrophe. Someone was behind that camera, documenting not just the destruction but the dilemma – to stay or go, to rebuild or retreat, to trust in the river’s bounty or fear its fury. The unknown photographer used the latest technology – AZO photo paper, a Kodak camera – to capture and distribute these images of nature’s disruption of human endeavor.
We don’t know if Basil bought that land near Table Rock. The brothers’ identities and their immediate choices are lost to history. But we know that farming continued and that people kept living along the Republican River despite all they had seen. Each generation seems to make its own peace with nature’s risks, balancing the promise of fertile valleys against a river’s wrath.
When held up to the light, this 1943 wartime postcard reveals a play on names and a hidden orchestra – but that’s just the beginning of its secrets.
On a dark December day in 1943, someone in Chicago mailed an extraordinary postcard. At first glance, it appears to be a silver gelatin photograph of sheet music and a pair of scissors, artfully arranged and lit. But when held to the light, the card transforms – silhouetted orchestra members emerge from the shadows, and the scissors become a conductor’s upraised arms, creating a miniature theater of light and shadow. The message at the top reads MAY THE MUSIC BE JUST THE WAY YOU WANT IT ALL THROUGH ’44, signed playfully by Glen Shears – a silly pun referencing Glenn Miller, America’s most popular bandleader, and the scissors in the image.
The technical sophistication of this artifact presents an intriguing mystery. Its foundation is a silver gelatin photographic print, created using the same process that Eastman Kodak had popularized with their 1903 postcard camera. But the card’s creator went further, adding to the photograph a second iridescent overlay to create the hidden orchestral scene – a remarkable innovation combining two distinct images. During wartime rationing, when the War Production Board strictly controlled access to photographic papers and printing supplies, the mere existence of such an experimental piece raises questions about its origins.
Two theories emerge: The card might be the work of an individual artist-photographer, one of the creative practitioners who had embraced Kodak’s democratization of the postcard medium. The careful composition, masterful lighting, and precise registration of the overlay suggest someone with both technical expertise and artistic vision.
Or, it could be an experimental piece from the American Colortype Company of Chicago (or one of a handful other production houses) known for innovative printing techniques and possessing both the technical capabilities and wartime authorization to access restricted materials.
But as we look closer, deeper historical resonances emerge. The card was postmarked December 15, 1943, and addressed to Staff Sergeant J.M. Ellison of the 937th Engineer Aviation Combat Battalion at Barksdale Field, Louisiana. The sender’s casual inquiry – “Does it look as if you’re going over?” – hints at the imminent deployment of Ellison’s specialized unit.
The 937th was part of the Army Air Forces’ engineering force tasked with rapidly constructing and maintaining combat airfields. These Aviation Engineer Battalions could build a 5,000-foot runway in as little as 15 days, creating the infrastructure that would support the Allied advance across Europe. Following D-Day, units like the 937th pushed forward with combat operations, often working under fire to establish the forward airfields necessary for tactical air support and troop transport.
The card’s musical theme and playful signature unknowingly connected to another Army Air Forces mission. By December 1943, Glenn Miller had transformed his career from civilian bandleader to Captain in the Army Air Forces, modernizing military music through his Training Command Orchestra. In June 1944, Miller brought his band to England, where they performed hundreds of concerts for Allied forces preparing for the invasion of Europe.
As Allied forces advanced across France in late 1944, Miller became determined to bring his music to the troops at forward bases. He began planning an ambitious series of concerts at the very airfields being constructed by the Aviation Engineers. The precise coordination required for these performances – ensuring runways were operational and facilities ready – meant that Miller’s musical mission and the work of units like the 937th were deeply intertwined.
Here the card’s hidden theater of light and shadow takes on new meaning. The sender could not have known that exactly one year after posting this cheerful greeting – on December 15, 1944 – Glenn Miller would board a small Norseman aircraft in England, bound for Paris to arrange performances at forward bases. His plane disappeared over the English Channel in poor weather, creating one of World War II’s enduring mysteries.
The card’s wish for music “all through ’44” became both prophecy and elegy. Somewhere in France, Sgt. Ellison and his fellow engineers might have been preparing the very airfields where Miller hoped to perform. The innovative combination of photography and theatrical lighting effect, created in Chicago a year earlier, had unknowingly captured the intersection of American technical ingenuity, cultural influence, and the human tragedies of war.
Today, this hold-to-light card stands as both artistic innovation and historical artifact. Whether created by an individual photographer or a commercial outfit, it demonstrates the creative adaptation of pre-war techniques to serve wartime needs for connection and morale. In its transformation from simple photo to magical light-show, it embodied the same spirit of innovation that characterized both Glenn Miller’s military music and the rapid-deployment airfield construction of the Aviation Engineers.
More than just a technological curiosity, the card captures a moment when American creativity – musical, photographic, and engineering – was being mobilized for war. The coincidence of the postmark date and Glenn Miller’s final flight reminds us how individual stories weave together to create the larger narrative of history, sometimes in ways that only become apparent when held up to the light.
Three postcards, yellowed with age, each capture a moment when someone paused in the middle of their story to reach out. Like a Venn diagram drawn in time, these missives overlap in that sacred space where human hearts seek connection across distances.
Through three preserved postcards from the early 1900s, we discover how every point of contact becomes a sacred center, a middle ground where hearts meet across distances both physical and emotional. Each yellowed card, with its carefully penned message, reminds us that we are all perpetually in the middle of things, reaching out across whatever distances separate us, making meaning in the spaces between hello and how are you?
The Only Town on the Map
In Newton, Kansas, July 1908, Ed pauses between trains to write to his mother on playful postcard. A single dot on a stencil-drawn outline of the United States marks Newton as The Only Town on the map – a silly claim that also quietly captures a truth about human connection.
The humor lies in its absurdity – a blank continent save for this one dot in Kansas. Yet for Ed, in that moment, Newton truly is the center of everything, the pivot point between where he’s been and where he’s going.
Dear Mother, stopped off to change cars here for Amarillo Texas. There is where we are billed for. Got your letter at K.C. Too bad about him but he will make it ok. Am well this am, hope you and everybody else the same. Ed
He’s literally in the middle of the country, this railway town serving as his sacred center for just a few hours. There’s worry in his words about someone who’s unwell, balanced with reassurance about his own wellbeing. Even in transit, through immense uncertainty, he reaches for connection.
Long to Shake Your Hand Again
Two years later, in Ironton, Ohio, a young woman named Alma sends a card to Beatrice Sutphin in West Virginia. The card’s design speaks volumes: blue forget-me-nots and pink daisies frame a handshake, that polite, egalitarian gesture. Behind the clasped hands stretches a pastoral scene with water and a bridge – another symbol of connections that span distances.
“Do you love me as well as you used to, kid,” Alma writes, her playful tone reflecting the common courtesies of the day while masking a deeper yearning for reassurance. She’s navigating the creative tension of friendship across distance, using casual language and nudging humor to reach across the miles. The card itself becomes a bridge, a handshake in paper form.
The Path Through the Trees
The third card, never mailed but carefully preserved, shows a winding path through trees, accompanied by verses about the complexity of human nature. A.E. Tillson writes to Mrs. Parsons with a note of formal sympathy, then adds a gentle joke about hosting in-laws. The message operates in that delicate middle ground between social obligation and genuine concern, between gravity and levity.
“I think of you so often,” she writes, “and hope you will be given strength to endure as the days go by.” Then, like a subtle change in musical key: “I am entertaining my mother-in-law and also my father-in-law for the second week now, but I will try to be good.”
All these years later, we are still inclined to gently inquire. Reading the messages between the lines, as they say. Do I sense a subtext here? What prevented her from sending this card? Why did she keep it long years on?
The Sacred Center
Something lies at the intersection of these three postcards, a sacred center they all circle around. It’s not serenity – each writer grapples with some form of creative tension. Ed worries about an unnamed “him” while trying to reassure his mother. Alma playfully demands affirmation of continuing friendship. A.E. Tillson balances sympathy with humor, formal phrases with personal asides.
The sacred center is the conversation itself – the eternal human drive to reach out, to connect, with even the most mundane facts. The center thrives on these noted perspectives, each writer offering their unique take, laden and layered with meaning though jotted out from a whistle stop.
These postcards are artifacts of appreciative inquiry in its most natural form. Each sender pauses in their own journey to ask: How are you? Are you well? Do you still care for me? Can I help you bear your burden? The questions themselves open up places where hearts meet and stories intertwine.
Some of us, like Ed in Newton, write from the middle of a physical journey. Others, like Alma, navigate the emotional journey of maintaining connections across distance. Still others, like A.E. Tillson, write from the complex shared ground of social obligations and genuine concerns, so often unspoken.
In Transit, In Place
Whatever the circumstance, we are always in the middle of things. There is always a before and after, always tension between where we’ve been and where we’re going, between who we were and who we hope to become. These postcards remind us that this center is not a void to be escaped but a sacred space packed with the very humble pieces of possibilities.
The verse on the unposted card speaks to this truth:
There is so much good in the worst of us, There is so much bad in the best of us, That it ill behooves any of us, To talk about the rest of us.
The middle is the best part – of our stories, of our journeys, of our complex relationships with others. As they say, if you’re not dead, it’s not over. The sacred center isn’t found in perfect serenity but in the creative tension of reaching out across whatever distances separate us, whether those distances are measured in railroad ties or handshakes.
These century-old postcards, with their careful penmanship and gentle inquiries, their jokes and worries and reassurances, remind us that the center holds not because it is static, but because it is constantly renewed through the sacred act of one person reaching out to another with a simple message. Here I am, in the middle of it all, thinking of you.
The beauty in gallows humor is how it strips away pretense. On days when everything feels like a steaming pile anyway, there’s dark comfort in knowing that at least we’re all finally honest about what’s being shoveled around.
This vintage postcard, simply titled “Training for Politics,” captures a brutal honesty that resonates well on days when the world stinks. A lone cowboy, shovel in hand, flinging horse manure (the raw material for politics). Of course we see the effort, but it’s also hard to miss the explosive spray of debris frozen mid-flight.
There’s something uniquely comforting about humor that doesn’t try to brighten our mood but instead acknowledges the absurdity of our circumstances. When we’re struggling, the last thing most of us want is forced positivity or silver linings. We want recognition that yes, this is indeed a pile, and yes, someone is actively shoveling more of it.
On the surface, it’s a simple visual gag – politics is bullsh*t. But dig deeper (pardon the pun), and you’ll find a more nuanced observation about the nature of political discourse and human coping mechanisms.
Dark humor serves as a pressure release valve for the soul. It’s the linguistic equivalent of opening a window in a foul-smelling room. It doesn’t solve the problem, but it makes it more bearable. When we can laugh at the darkness, we’re not surrendering to it – we’re claiming it, owning it, transforming it into something we can manage.
Someone looked at a man shoveling manure and saw not just the physical act but its perfect metaphorical parallel to politics. They recognized that sometimes the most profound truths come wrapped in the most pungent packages. That’s what gallows humor does – it finds the universal in the awful, the communal in the catastrophic.
This postcard’s enduring relevance speaks to another truth about dark humor: it ages well. While more wholesome jokes may grow stale, gallows humor often becomes more poignant with time. Perhaps because human suffering, like political maneuvering, remains remarkably consistent across generations. The tools may change, but the essential nature of the job remains the same.
In our current era of carefully curated social media positivity and inspirational quote overdose, there’s something refreshingly honest about this image. It doesn’t try to inspire or uplift. It simply says, “Here’s what’s happening, and it stinks.” Sometimes, that acknowledgment is more comforting than a thousand motivational posters.
For those of us having one of those days – when the pile is knee deep – this anonymous cowboy becomes an unlikely patron saint of perseverance. Not because he’s rising above his circumstances or transforming them into something beautiful, but because he’s right there in the muck, doing what needs to be done, probably muttering colorful commentary under his breath.
The image reminds us that sometimes the healthiest response to life’s challenges isn’t to seek the bright side but to acknowledge the darkness with a wry smile and a few choice words. There’s solidarity in shared cynicism, comfort in the collective cry. It’s the silent nod between people who recognize that while we can’t always clean up the mess, we can at least make a postcard about it. If nothing else, it gives future generations something to laugh darkly about while dealing with their own problems.
It’s no good to make light of serious situations, but it helps to find the light-heartedness within them. Even if it’s just the glint of sun off a well-worn shovel.
With just nine words, this 1964 parody postcard captures an era of bureaucratic absurdity. The genius lies in its perfect circularity: you can’t disregard a notice you never received. A logical paradox delivered in the stern capital letters of official communication.
This masterpiece of meta-humor was the centerpiece of “Nutty Notices,” a collection of satirical postcards published by Philadelphia’s GEM Publishing in 1964. The series went on to skewer everything from traffic enforcement to mattress tags, each card delivering bureaucratic absurdity like a stage clown wielding a rubber chicken.
Perfect for the spooky season, the next notice solemnly announces the recipient has won in an “Imminent Danger Sweepstakes” sponsored by a “Black Cat Society,” reassuring that previous recipients survived their subsequent accidents.
The collection unfolds like a greatest hits of paperwork problems. Another, from the stern-sounding “Bureau of Upholstery Tag Security,” threatens dawn raids over a removed mattress tag. A mock inheritance notice dangles a too-good-to-be-true fortune from a conveniently deceased fifth cousin, key details lost to a faulty typewriter.
These parodies emerged during a period of notable government expansion. The Great Society legislation of the Kennedy and Johnson administrations had launched numerous new agencies and programs, from the Peace Corps to Medicare. While many of these programs were popular, and have endured, they also generated unprecedented levels of paperwork and official communications in Americans’ daily lives.
The notices cleverly played on specific anxieties of the era: fear of government surveillance, concerns about traffic enforcement in the new Interstate era, and awareness of inheritance scams in an increasingly connected society.
The traffic violation notice, featuring President Lyndon B. Johnson, plays on LBJ’s notorious driving habits. The President was known for terrifying guests at his Texas ranch by driving his Amphicar (a German-made civilian amphibious vehicle) at high speeds toward the ranch’s lake, screaming about brake failure as his car plunged into the water. The vehicle was designed to float, but his unsuspecting passengers didn’t know that. This well-known presidential prank made the postcard’s joke particularly resonant with 1960s readers.
A good pun is still a kind of social capital, as all deadpanning dads know. The card below suggests an incredible win. The 1964 Plymouth Barracuda was a coveted car model, though overshadowed that year by the introduction of the Ford Mustang. The Barracuda featured a sloped fastback roofline and fold-down rear seats that created a large cargo area, making it both sporty and practical. The standard engine was a Slant-6, but buyers could opt for a more powerful V8 engine. Prices started at around $2,500 (approximately $22,000 in today’s dollars). By the end of the card, though, it’s all a bit fishy.
What makes these 1964 parodies fundamentally different from today’s deceptive communications is their clear satirical intent. The notices were obviously humorous, from their outlandish premises to their absurd escalations. They never attempted to deceive. The parodies didn’t seek to extract money, personal information, or action from recipients. The joke was the endpoint, and publishers and recipients understood these as entertainment, part of a broader tradition of bureaucratic satire.
Today’s deceptive communications often weaponize the same official-looking formats and bureaucratic language that these postcards once parodied. But modern scams aim to deceive rather than amuse, exploiting digital tools to create ever more convincing forgeries. Contemporary examples like phishing emails represent a darker evolution of institutional mimicry. While the 1964 notices laughed at authority’s pomposities, today’s deceptive communications abuse institutional authority for malicious purposes.
Long before memes spread political humor online, postcards served as a democratic medium for both serious political discourse and satirical commentary. During the Golden Age of postcards before World War I, suffragettes used them to promote women’s voting rights. The famous “Vinegar Valentines” of the Victorian era delivered stinging social critique through the mail. During World War II, patriotic postcards boosted morale while propaganda postcards spread messages both noble and nefarious.
These vintage parodies remind us that healthy skepticism toward official communications isn’t new—but the stakes have changed dramatically. In 1964, Americans could laugh at mock notices because real ones, while annoying, generally came through trusted channels with clear verification methods. Today’s digital landscape requires a more sophisticated type of visual and contextual literacy. We must balance healthy skepticism with the ability to recognize legitimate communications, while remaining alert to increasingly sophisticated forms of deception.
The “Nutty Notices” stand as charming artifacts of a time when bureaucratic busy-ness seemed worthy of laughter rather than alarm—when the worst thing a notice might do was create a paradox, not steal your identity. In an era of digital manipulation, we can look back nostalgically at a time when the most threatening official communication you might receive was a tongue-in-cheek warning about your mattress tags.
Against a star-strewn midnight sky, a girl in white stands fearless in front of a gleaming full moon while impish red devils perch on bat wings around her. This whimsical scene, printed in Germany in 1913, captures the magic of Halloween’s golden age, when postcards were miniature works of art and All Hallows’ Eve still balanced precariously between spooky and sweet.
The story of Halloween postcards mirrors the evolution of both holiday celebrations and the printing industry through the 20th century. Through these distinctive cards, we can trace changing artistic styles, printing technologies, and cultural attitudes toward this magical and mysterious holiday.
This century-old collection opens a window into an era when German printers, American artists, and local publishers like Salem Paper Company competed to create the perfect Halloween greeting. From dramatic witch flights to cheerful pumpkin-peeking children, these cards tell the story of a holiday—and an industry—in transformation.
A Starry Halloween in the Golden Age of Postcards
The John Winsch-published “A Starry Halloween” (1913) represents a pinnacle of German chromolithography and American holiday marketing. The card’s verse playfully describes “black Bat aeroplanes.”
“Hallowe’en’s a starry night, You’ll see the Goblins in flight, Perched on their black Bat aeroplanes, They flit about the weather vanes!”
This aeronautical reference demonstrates how postcards of the era incorporated modern technology into traditional Halloween imagery. This whimsical text combines traditional Halloween motifs with early aviation enthusiasm, placing the card squarely in the 1910s zeitgeist.
The card’s detailed execution showcases why German printers dominated the global market before World War I. The deep blue starry sky creates a dramatic backdrop, while the precise color registration and subtle shading of the figures demonstrate the technical excellence of German printing houses.
The postcard’s personal inscription—”From your Teacher, Dee Seaton, 1913-14″ to “Georgia Long, Pleasant Hill, Mo.”—reveals how these cards served as important social connections, particularly between teachers and students. The one-cent domestic postage rate, clearly marked on the divided back, reminds us of the affordability of this medium for everyday communication.
Frances Brundage’s Gentle Halloween
The Frances Brundage Halloween cards present a markedly different approach to the holiday in the same era. Known for her sweet-faced children and gentle compositions, Brundage brings her characteristic style to what could be frightening subject matter. The large orange pumpkin dominates the compositions, while a cheerful child with curly hair and a red bow plays with a black cat. The clean white background and red border create a bright, appealing presentation that contrasts with darker Halloween imagery.
Brundage (1854-1937) was among America’s most successful illustrators of children, and her distinctive style—rosy-cheeked, innocent-looking children with expressive faces—is immediately recognizable. Her work appeared on postcards, in children’s books, and in advertising, published by major companies including Raphael Tuck & Sons and Samuel Gabriel & Sons. This Halloween greeting card demonstrates how her gentle artistic approach could make potentially scary holiday themes appropriate for even the youngest children.
The Salem Witch: Local History Meets Holiday Trade
“The Salem Witch” postcard, published by the Salem Paper Company of Massachusetts, represents a fascinating intersection of local history, holiday celebration, and tourist commerce. The dramatic nighttime scene features a witch in traditional pointed hat and flowing cape, riding a broomstick across a turquoise sky filled with pink-tinged clouds and a crescent moon. A black cat balances behind her on the broomstick, while a bat flies nearby. Below, a small village with lit windows and a church spire creates a sense of scale and setting.
The publisher’s choice to produce this card in Salem was no accident. The city’s notorious witch trials of 1692-93 had by the early 20th century become a tourist draw, and the Salem Paper Company cleverly capitalized on this connection. The card’s dark, moody color palette of deep blues, blacks, and browns creates an appropriately spooky atmosphere.
The card’s reverse reveals additional historical details through its markings: PUBLISHED BY SALEM PAPER CO., SALEM, MASS., card number 105355, and the TICHNOR QUALITY VIEWS designation. Tichnor Brothers of Boston was renowned for high-quality postcards, particularly New England scenes, making them an ideal partner for Salem Paper Company’s locally themed Halloween products. The technical quality suggests it was likely also printed in Germany, as were many premium postcards of the era, even those designs that were distinctly American and regional.
The Spooked Kid: From Original to Reproduction
The final card, showing a startled child in white nightclothes against an orange-lit room, represents a later reproduction of Halloween imagery. Produced for Lillian Vernon and printed in Hong Kong, this card likely dates from the 1970s-1990s. But, it draws heavily on early 20th-century artistic conventions. The scene’s elements—a black cat in a window pane, yellow crescent moon, candlestick holder with lit candle, and fallen GHOST STORIES book—all reference classic Halloween postcard motifs. This card’s production history tells the story of significant changes in the postcard industry.
When Lillian Vernon, born in Leipzig, Germany, used her $2,000 wedding gift to launch a mail-order handbag business from her kitchen table in Mount Vernon, New York, in 1951, she could hardly have imagined she would revolutionize American gift retail. That first offering—a matching monogrammed handbag and belt set for $6.98—established the winning formula that would define her business: personalized items at affordable prices. The company name itself, taken from her new hometown, would become synonymous with accessible luxury and thoughtful gifting for generations of American shoppers.
Through the boom years of the 1980s and 1990s, Lillian Vernon catalogs were a fixture in American mailboxes, eagerly anticipated by parents and children alike. The company mastered the art of “catch-penny” items—small, impulse-buy treasures that seemed irresistible at their price points. Their most beloved offerings included personalized school supplies (from pencil cases to lunch boxes), holiday decorations, monogrammed doormats, and children’s toys. The company’s success made history in 1987 when Lillian Vernon became the first woman-owned company to be listed on the American Stock Exchange, a milestone in American business history.
By the time the company began sourcing products like Halloween postcards from Hong Kong printers, Lillian Vernon had transformed from a small mail-order business into a retail empire that included multiple specialized catalogs, retail stores, and eventually an online presence. The company’s choice to have the card printed in Hong Kong reflects the late 20th-century shift of printing operations from Europe and America to Asia, prioritizing cost-effective production over the artistic merit and technical excellence that characterized the German chromolithography era.
Though the company would ultimately close in 2016, unable to fully adapt to the digital age, its influence on American retail culture remains significant. The Lillian Vernon story represents both the American dream and the evolution of modern commerce—from kitchen-table startup to national brand, from personalized service to mass-market appeal, from mail-order catalogs to the small business opportunities of the internet era.
The Evolution of an Industry
These postcards trace the evolution of Halloween greetings from the golden age of German printing through the modern reproduction era. The Winsch card represents the height of pre-WWI German chromolithography and original holiday artwork. Frances Brundage’s contribution shows how established American artists adapted holiday themes for children. The Salem Witch card demonstrates the growing commercialization of local history and holiday traditions. Finally, the Lillian Vernon reproduction reveals how these vintage designs found new life in the mass-market retail era.
Together, they tell a story not just of changing printing technologies and business models, but of the evolving relationship with Halloween itself. From the elaborate artistic productions of the 1910s through the mass-market reproductions of the late 20th century, Halloween postcards have both reflected and shaped how Americans celebrate this fascinating holiday.
The Halloween postcard industry’s journey from German printing houses through American publishers to Asian manufacturers parallels larger trends in American commerce and holiday celebrations. These cards remain valuable historical documents, preserving not just artistic styles and printing techniques, but also the personal connections and social customs of their eras. Whether sent by a teacher to a student in 1913 or purchased as a souvenir in more recent decades, each card represents a tangible link to the holiday and shared heritage.
Weathered wooden structures still stand in the middle of Iowa, a testament to both engineering ingenuity and the power of storytelling. The covered bridges of Madison County have become more than mere crossings over babbling creeks; they are portals to the past, muses for artists, and anchors for a community’s identity. As the crisp autumn air settles over the rolling hills in October, thousands of visitors gather to celebrate these iconic structures at the annual Covered Bridge Festival, a tradition that has endured for over half a century.
Our journey begins with a stack of old locally-printed postcards, each capturing a nearby rural scene frozen in faded grayscale tones. Photographed by Clee Crawford in the early 1950s, these images were made into postcards sometime after 1983 by Larry’s Photography and Joe Graham Printing in Winterset, Iowa. Vintage collectibles themselves, they offer a glimpse of a bygone era when the now-famous bridges were simply part of the rural fabric of Madison County.
The Roseman Bridge, built in 1883 by H.P. Jones, spans the Middle River nine miles southwest of Winterset. In the postcard, it rises from a sea of cornstalks, its wooden siding weathered by countless Iowa summers and winters. Known locally as “The Haunted Bridge,” it whispers of ghost stories told around farmhouse tables and hushed conversations between young lovers seeking shelter from prying eyes. Little did the bridge know that it would one day become a star, playing a pivotal role in a story that would captivate millions.
Moving northeast, we encounter the Cutler-Donahoe Bridge. Constructed in 1871, this structure originally crossed the North River. But like many of its counterparts, it found a new home as the winds of change swept through the county. In 1970, the same year the first Covered Bridge Festival was held, Cutler-Donahoe was carefully uprooted and transplanted to Winterset City Park. The postcard captures it in its original location, a sentinel standing guard over the river below, unaware of its future as a centerpiece of civic pride.
Our third postcard brings us to the Cedar Bridge, another creation of the prolific bridge-builder H.P. Jones. Erected in 1883 over Cedar Creek north of Winterset, it too would embark on a journey, moving to a new location in 1920. The image shows the bridge nestled in a picturesque rural setting, a dirt road winding its way to the entrance. What the postcard doesn’t reveal is the tumultuous future awaiting this particular bridge – a tale of destruction, rebirth, and the tenacity of a community unwilling to let go of its heritage.
The final postcard in our collection tells a bittersweet tale. The McBride Bridge, built in 1871, appears proud and sturdy in the photograph. Yet the caption reveals its fate: destroyed by fire on September 3, 1983. This loss, occurring on the first day of the 1983 Madison County Covered Bridge Festival, served as a stark reminder of the fragility of these historical treasures and the importance of preservation efforts.
The destruction of the McBride Bridge is, unfortunately, not an isolated incident. Across the United States, covered bridges have long been targets of arson and accidental fires. According to data compiled by Covered Spans of Yesteryear, over 670 covered bridges have been lost to fire nationwide since the early 19th century. In Iowa alone, at least seven covered bridges have succumbed to flames, with arson being a common cause.
The Cedar Bridge, captured so peacefully in our postcard, has had a particularly tumultuous recent history. In 2002, it fell victim to arson, a loss that shook the community to its core. Demonstrating remarkable resilience, the bridge was rebuilt, only to suffer the same fate in 2017. The determination of Madison County residents prevailed once again, and a newly reconstructed Cedar Bridge opened in 2019 – a testament to the enduring significance of these structures in the local psyche.
As we shuffle these postcards, admiring the craftsmanship of both the bridges and the photographers who captured them, we’re drawn into a narrative that extends far beyond the borders of Madison County. These structures, once utilitarian crossings designed to protect travelers and livestock from the elements, have become characters in a much larger story – one that intertwines literature, film, tourism, and the very identity of a region.
The transformation began in 1992 with the publication of Robert James Waller’s novel, The Bridges of Madison County. Waller, an Iowa native, wove a tale of passion and missed chances against the backdrop of Madison County’s rural landscape. The Roseman Bridge, our “Haunted Bridge,” took center stage as the site where the story’s star-crossed lovers, Francesca Johnson and Robert Kincaid, first meet.
Suddenly, these bridges were no longer just local landmarks; they became symbols of romance, of roads not taken, of the bittersweet choices that shape our lives. The novel struck a chord with readers across the globe, selling millions of copies and landing on bestseller lists for over three years. But the story’s impact was only beginning.
In 1995, Hollywood came calling. Clint Eastwood directed and starred alongside Meryl Streep in the film adaptation of Waller’s novel. Once again, the bridges of Madison County found themselves in the spotlight, this time on the silver screen. The Roseman Bridge, in particular, became a character in its own right, its weathered boards and rustic charm providing the perfect setting for the unfolding drama.
The film’s success catapulted Madison County into the national consciousness. Tourists began flocking to Winterset and the surrounding areas, eager to walk in the footsteps of Francesca and Robert, to stand on the bridges where their fictional love blossomed, and to capture a piece of that romance for themselves.
This intersection of literature, cinema, and place created a perfect opportunity for cultural tourism. The bridges, which had stood for over a century as quiet witnesses to the ebb and flow of rural life, now found themselves at the center of a phenomenon that would reshape the economy and identity of Madison County.
The Covered Bridge Festival, which had begun in 1970 as a celebration of local history and craftsmanship, took on new significance. It became not just a community gathering, but a pilgrimage site for fans of the book and film, as well as history buffs, architecture enthusiasts, and romantics from all walks of life. Since then, the town itself has changed and adapted to the ongoing recognition.
As we fast forward, the allure of the bridges shows no signs of waning. The 2024 Covered Bridge Festival, held October 12-13 this year, continues to draw thousands of visitors to Madison County. For $3 admission (or two tickets for $5, with children under 11 entering free), attendees can immerse themselves in a weekend that bridges past and present.
The festival grounds, centered around the Winterset town square, buzz with activity. Vendors line the streets, offering handcrafted goods and local culinary delights. Sounds of live music fill the air, kids laughing in the Kids’ Zone, and the excited chatter of visitors from near and far.
For many, the highlight of the festival is the guided tour of the covered bridges, conducted by the Winterset Rotary Club. As buses wind their way through the countryside, visitors are treated to not just the sight of these historic structures, but also to tales of their construction, their role in local lore, and their journey from practical crossings to cultural icons.
The festival isn’t just about looking back, however. It’s a living, breathing celebration that continues to evolve. The 2024 event features a parade, a car show that turns the area around the courthouse into a chrome-and-steel wonderland, and a variety of demonstrations showcasing the craftsmanship and ingenuity that built these bridges in the first place.
At the Madison County Historical Complex, visitors can delve deeper into the area’s rich past. Here, the bridges are placed in context, their stories interwoven with those of the farmers, merchants, and families who have called this corner of Iowa home for generations.
As the festival has grown, so too has the need to balance tourism with preservation. The story of the Cedar Bridge serves as a poignant reminder of the challenges faced in preserving these landmarks. As we admire their beauty and revel in their romantic associations, we must also reckon with their vulnerability. Each bridge that remains standing is a victory – over time, over the elements, and sometimes over human destructiveness.
As the sun sets on this year’s festival, casting long shadows through the covered bridges, visitors and locals alike are reminded of the unique alchemy that has occurred here. What began as a practical solution to a transportation need has become a cultural touchstone, an economic driver, and a source of identity for an entire region.
The bridges of Madison County are physical manifestations of the power of storytelling, the appeal of nostalgia, and the human desire to connect – not just from one riverbank to another, but across time, across mediums, and across cultures. They are examples of 19th-century engineering that teach us more every future decade they exist.
These bridges offer something increasingly rare: a moment of pause, a chance to step out of the rush of modern life and into a space where time moves a little slower. Whether you’re a fan of Waller’s novel, a history enthusiast, or simply someone in search of a quiet moment of reflection, the covered bridges of Madison County have something to offer.
As we look to the future, the challenge for Madison County will be to continue balancing preservation with progress, nostalgia with innovation. The Covered Bridge Festival, with its blend of historical celebration and contemporary community spirit, serves as a model for how this might be achieved.
For now, as October winds whisper through the wooden beams of the Roseman, Cutler-Donahoe, Cedar, and the other three surviving bridges, they carry with them the echoes of all who have passed through before – from 19th-century farmers to 20th-century film stars to the tourists and locals of today. Each footstep, each photograph, each stolen moment adds another layer to the rich tapestry of stories that these bridges hold.
Our postcards, now decades old themselves, serve as a reminder of the power of image and imagination to transform the ordinary into the extraordinary. From simple river crossings to symbols of undying love, from local landmarks to international attractions, the covered bridges of Madison County have undergone a journey as winding and wonderful as the roads that lead to them. In the hearts and minds of all who have encountered them – whether through postcards, novels, films, or in person – these bridges have built connections far stronger and more enduring than wood and nails could ever achieve.
As we tuck our postcards away and the festival-goers return home, we’re left with an appreciation for these humble structures that have become so much more. The covered bridges of Madison County remind us that with a little imagination, a touch of serendipity, and year-after-year of care, even the most unassuming places can become the stuff of legend.
In the end, perhaps that’s the true magic of Madison County’s covered bridges – their ability to transport us not just from one side of a river to another, but from our everyday lives into a world where love, history, and community intertwine.
Alongside any earnest effort to declutter, minimize, or embrace a modest lifestyle, there are delightful rebellions brewing in the corners of our homes, on our bookshelves, and in our hearts. Collecting – postcards, stamps, or any manner of curious objects – is among a great many pastimes that bring us joy.
Let’s start with a set of floral letter postcards that captured my heart and imagination recently. For me, they’re time capsules from the Edwardian era, each one a miniature masterpiece of design and sentiment.
Delicate flowers intertwine with bold capital letters, spelling out affectionate greetings to mothers and fathers, aunts and cousins, and more. Blue irises dance around pink and gold lettering, while red roses form the word ‘cousin’ against a dramatic dark background. It’s Victorian drama meets Art Nouveau flair, all condensed into a 3.5 x 5.5 inch rectangle. The colors are vibrant, defying the century they have traveled to meet our modern eyes.
But why do these particular postcards make my collector’s heart skip a beat? It’s not just their undeniable aesthetic appeal, though that’s certainly part of it. They’re windows into history, offering glimpses of a time when sending a beautifully designed card was a primary way of keeping in touch with loved ones. Each handwritten message on the back (like the one postmarked July 10, 1909) is a tiny slice of someone’s life, preserved for over a century.
Thrill of the Hunt and the Joy of Design
There’s also the thrill of the hunt. Finding a matching set among thousands of vintage postcards is like piecing together a particularly beautiful puzzle. Each new discovery brings an aha and a sense of completion. It’s a patience game, sure, but the payoff is worth it.
These postcards, with their intricate details and bold typography, have stood the test of time. They’re just as appealing now as they were when they were first printed. Collecting them isn’t just owning pretty objects – it’s a chance to examine, hold, preserve and share a piece of design history, a snapshot of the aesthetic sensibilities of a bygone era.
Collecting is deeply personal. While I pour over century-old postcards, my neighbor friend is curating an ever-expanding collection of adorable bird figurines. He’s particular about it too – they have to be a specific kind, from a specific place, at a specific price point. He watches the bird market, adds to his collection strategically. To a non-birder, it might seem quirky. But watch him arrange his birds, carefully considering where each one fits, and you’ll understand something profound about him: he’s a person who experiences quiet joys.
First and foremost, collecting is about falling in love with something uniquely suited to you. It’s about creating space in your life – physical and emotional – for the things that bring you joy. It’s about curating, admiring, and sharing a part of yourself through the objects you choose to surround yourself with. My friend curates his bird collection, brings them out by the seasons, delightful arrangements that invite family and friends to enjoy, too.
All the People, All the Collections
This philosophy extends far beyond postcards and bird figurines. Think about the philatelists out there, losing themselves in the minute details of postage stamps. Each tiny square is a work of art, a nugget of history, a passport to another time and place.
Or consider the sports enthusiasts, their shelves lined with signed jerseys and game-used equipment. For them, these aren’t just objects – they’re tangible connections to moments of athletic glory, to the heroes they admire.
History buffs might seek out Civil War relics or Space Age memorabilia, each artifact a physical link to events that shaped our world. And in our digital age, even contemporary collectibles are thriving. From limited edition vinyl figures to exclusive sneaker releases, people are finding new ways to express their passions through the objects they collect.
What unites all these diverse collecting interests? The deep connection to a particular passion or area of interest that only you can know. Whether it’s a century-old postcard or a just-released collectible figurine, these objects become repositories of personal meaning and cultural significance for their collectors.
Hobbies and Pastimes
Collecting, in its various forms, is just one of many popular ways Americans choose to spend their leisure time. Zoom out for a moment and consider the broader landscape of hobbies and pastimes in the United States.
Reading continues to be a widely enjoyed pastime, with many people diving into both physical books and digital formats. It’s an accessible hobby that caters to diverse interests and can be done almost anywhere.
Gardening has seen a surge in popularity, especially in recent years, as people seek to connect with nature and perhaps grow a bit of their own food. Cooking and baking remain perennially popular, with the rise of cooking shows and online recipes making it easier than ever for people to explore new cuisines and techniques at home.
Exercise and fitness activities, including running, cycling, and yoga, are on the rise as people focus more on health and wellness. Crafting hobbies like knitting, crocheting, and DIY projects have seen renewed interest, offering a creative outlet and the satisfaction of making something by hand.
Photography has become more widespread with the improvement of smartphone cameras, allowing more people to capture and share moments from their daily lives. Not only do I collect floral postcards, I take pictures of beautiful flowers every chance I get!
Hiking and outdoor activities are popular, and of course, sports – both playing and watching – continue to be a major part of American culture and a popular pastime for many.
Passion Has Purpose
What drives us to spend our precious free time on these pursuits? The benefits are numerous and far-reaching.
On a personal level, hobbies provide stress relief and relaxation. They offer an escape from daily pressures and can be a form of meditation, helping to reduce stress and anxiety. Many hobbies involve learning new skills or improving existing ones, which can boost self-confidence and cognitive function. They provide a creativity outlet, stimulating imagination and innovative thinking.
There’s also the sense of achievement that comes from completing projects or reaching milestones in a hobby. This can provide a significant boost to self-esteem and overall life satisfaction. Regular engagement in enjoyable activities can help combat depression and improve overall mood. Having a hobby encourages better time management as we carve out time for our interests. And perhaps most importantly, hobbies can become an integral part of our identity, providing a sense of purpose and self-definition outside of work or family roles.
Many hobbies involve communities of like-minded individuals, providing opportunities for social connection and friendship. Engaging with others who share your interests can help develop language, communication and interpersonal skills. Some hobbies, especially those involving arts, crafts, or cuisines from different cultures, can broaden cultural awareness and appreciation.
These pursuits can sometimes lead to unexpected networking opportunities, potentially beneficial for personal or professional growth. Shared hobbies can strengthen family relationships by providing common interests and shared experiences. Many hobbies appeal to people of all ages, facilitating connections across generations. And hobby communities often provide emotional support, advice, and encouragement, fostering a sense of belonging.
Many hobbies, particularly those involving physical activity, contribute to better overall health and fitness. Engaging in hobbies, especially those that challenge the mind, can help maintain cognitive function as we age. Skills learned through hobbies can sometimes translate into valuable job skills or even new career opportunities. Some hobbies can evolve into side businesses or income streams. And perhaps most importantly, hobbies provide a counterbalance to work and other responsibilities, contributing to a more well-rounded life.
So, whether you’re arranging a set of vintage postcards, nurturing a garden, mastering a new recipe, or climbing a mountain, know that you’re doing more than just passing time. You’re engaging in a fundamental human activity, one that brings joy, fosters growth, builds connections, and adds richness to life.
Finding Quiet Joys
In the end, our collections and hobbies are extensions of ourselves. They reflect our interests, our aesthetics, our values, and our histories. They give us a way to tangibly interact with our passions, to create order and meaning in a chaotic world, and to surround ourselves with objects and experiences that bring us joy and inspiration.
So the next time someone raises an eyebrow at your carefully curated collection of Star Wars figurines, or questions why you spend hours perfecting your sourdough technique, remember this: in pursuing your passions, you’re not just collecting things or passing time. You’re crafting your narrative, preserving memories, expressing your unique identity, and experiencing the quiet (or not so quiet) joys that make life rich and meaningful.
The Posted Past 