Tag: National Parks

1972 Tourism Year of the Americas

These vintage postcards from the 1972 Tourism Year of the Americas reveal fascinating questions about natural landscapes, heritage, monuments, and whose stories we remember and tell.

In summer 1972, the United States Postal Service issued commemorative postcards that would become enduring symbols of national identity. These postcards, part of the Tourism Year of the Americas campaign, featured iconic destinations with restrained elegance—their two-color printing was both artistic and economical. As America stood at a cultural crossroads, this postcard set tells a familiar American story. More than five decades later, they reveal even more about how a nation sees itself.

Commemorative Moments

First Day of Issue cancellations mark a special moment in time, and signal that an item is expected to be collectible. The postcards were cancelled on June 29, 1972, bearing the commemorative text “Philatelic Exhibition Brussels” and “Tour America Inaugural Rome – Paris.” These international exhibitions promoted American tourism during the Cold War, when cultural diplomacy served as essential soft power.

The carefully designed cancellation artwork includes USS Constellation (6¢), Gloucester (6¢), Monument Valley (6¢), and Niagara Falls (airmail 15¢). These rates reflected the newly reorganized United States Postal Service which had become its own entity the year prior. The 1972 Tourism Year of the Americas was an ambitious initiative from the new quasi-independent agency, emerging alongside Nixon’s opening to China and détente with the Soviet Union.

USS Constellation, the last sail-only warship built by the U.S. Navy (1853-1855), served as flagship of the Africa Squadron from 1859–1861. The ship captured three slave vessels, enabling liberation of 705 Africans. During the Civil War, Constellation deterred Confederate cruisers in the Mediterranean. The selection represented naval heritage and anti-slavery efforts, though it still centered the naval victory rather than those who gained freedom.

Niagara Falls has attracted visitors for 200 years, becoming the symbolic heart of American tourism. The 1883 Niagara Reservation became America’s first state park, influencing national park creation. Current visitor statistics show enduring appeal: 9.5 million tourists visited Niagara Falls State Park in 2023, with the region welcoming 12 million visitors yearly.

Monument Valley reflect the West’s central role in national identity by 1972, immortalized through Hollywood and environmentalism. Yet Monument Valley sits within Navajo Nation territory, while Grand Canyon encompasses land sacred to multiple tribes, including the Havasupai, whose reservation lies within park boundaries—reminders that park creation displaced Native communities.

Gloucester, America’s oldest seaport, sustained coastal communities for centuries. The lighthouse image evoked both practical maritime safety and romantic notions of New England’s rocky shores, while Gloucester’s working harbor embodied the intersection of heritage preservation and living tradition. By 1972, this historic fishing port faced the tension between maintaining its authentic maritime culture and adapting to tourism pressures—a challenge that made it a fitting symbol.

Artistic Vision

The front of the postcards render multiple iconic American locations in distinctive engravings in an economical two-color print run, an important factor for a the government printing office.

The collection showcases a deliberate balance. Yosemite represents natural power and America’s first national park. Missisippi Riverboats and the Rodeo embody western majesty central to national imagination. DC Monuments offer overt patriotism and Williamsburg and the Liberty Bell connect to the tremors and tolls of colonial democracy.

Even in 1972, these were selective narratives. All featured natural sites exist on traditional Indigenous lands, for example, while largely omitting Indigenous perspectives and enslaved people’s contributions to our cultural histories.

Many featured locations are sacred sites to Indigenous communities. Some of the most sacred places for American Indian nations are located in national parks, yet access to holy ground remains contentious. Park creation often involved displacing Native peoples from lands they had stewarded for millennia.

The year 1972 was tough in other ways: Vietnam War divisions, emerging Watergate scandal, and generational alienation over the military draft. These postcards presented a different kind of unity. Rather than contemporary political divisions, they emphasized natural wonders and historical sites that transcended partisan conflicts.

During the Cold War, these postcards served as miniature global ambassadors, too, often providing people’s first visual encounter with American landmarks. They projected America as worthy of visiting and learning about, countering negative impressions from political controversies.

The postcards themselves embody crucial democratic principles: making heritage accessible through affordable media; connecting tourism to conservation through revenue and public appreciation; and revealing how commemorative choices reflect national values. The geographic diversity suggests a desire for the fullest of American experiences, though these 1972 selections still privilege certain narratives.

New Memories

These postcards continue to offer insights into American values and heritage preservation evolution. USS Constellation still serves as a museum ship in Baltimore’s Inner Harbor. National parks have experienced tremendous visitation growth, raising questions about balancing access with preservation.

In what they don’t depict, the postcards show gaps in whose stories get told, whose lands get celebrated, whose experiences get centered. While 1972 selections emphasized traditional narratives, contemporary views increasingly include previously marginalized perspectives, acknowledging Indigenous heritage alongside colonial and national stories.

These artifacts remind us that commemorations reveal values and priorities. As our historical understandings evolve, it’s wise to look back and look again.

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Postcard Road Trip

Mid-century postcards captured the wonder of American road trips in vivid color. This Phoenix to Grand Canyon collection reveals the story of car trips, roadside shops, and the natural landscape of Arizona.

Rural Route Arizona

The Phoenix to Grand Canyon route via Oak Creek Canyon carved through America’s most scenic territory. In the 1940s and 1950s, this remained wild, undeveloped country. Starting in Phoenix, travelers navigated winding two-lane roads through Wickenburg, Yarnell, Prescott, Jerome, Clarkdale, Cottonwood, Flagstaff, and Williams.

Each stop pulsed with its own character. Jerome clung to mountainsides, mining copper. Prescott sprawled as a ranching center and former territorial capital. Wickenburg lured visitors with dude ranch culture. Williams crowned itself “Gateway to the Grand Canyon.” These weren’t pit stops but destinations, each welcoming tourist dollars from America’s growing car culture.

Postcard Economy

These postcards bear the stamp of Curt Teich & Co., a Chicago printing giant that drove America’s postcard industry from the 1930s through 1960s. German immigrant Curt Teich founded the company in 1898 and revolutionized postcard production. His linen postcards introduced soft textures and blazing colors.

Teich built an industrial empire through local connections. Photographers roamed America, documenting main streets and natural wonders. In Chicago, artists hand-colored black and white photographs, enhancing reality to seduce buyers and ultimately define a social aesthetic.

Behind every postcard rack stood a web of relationships, too. Hotel owners, gas station attendants, and gift shop operators ordered cards from Teich’s catalog or commissioned custom designs featuring their establishments. Postcards advertised businesses, provided affordable souvenirs, and satisfied the social duty to send word home.

Long-distance calls cost fortunes. Letter-writing devoured time. Postcards offered quick connection and proof of adventure. They were quick and easy evidence that the sender had escaped ordinary life for landscapes of impossible beauty. For travelers, buying and mailing postcards proved both pretty and practical.

The typical buyer belonged to America’s emerging middle class, newly mobile through car ownership and paid vacations. Families drove from California to see the Grand Canyon. Retirees took first cross-country trips. Young couples honeymooned across the Southwest. Many experienced the American West for the first time. Postcards helped them process and share encounters with the sublime.

Selecting, writing, and mailing postcards became part of American vacation ritual. Weather beautiful, wish you were here—heartfelt sentiments that bridge extraordinary experience and ordinary communication.

These postcards transcend tourist kitsch. They document a pivotal moment when the West was packaged and sold as leisure destination. Enhanced colors and idealized compositions reflect not just Arizona’s appearance, but how Americans wanted to see it—as endless possibility, natural wonder, and escape from urban routine.

Why the Woods?

Vintage postcards reveal America’s enduring love affair with wild spaces. Through war, depression, and social upheaval, we’ve preserved these sanctuaries of peace.

On an autumn morning in 1935, Eleanor Roosevelt walked alone through the woods at her personal retreat in Hyde Park, New York. The First Lady had just returned from touring poverty-stricken areas in West Virginia, where families struggled to survive the Great Depression.

These morning walks were her ritual for processing the weight of what she witnessed in her tireless work. The woods, she would later write, helped her find the clarity needed to transform empathy into action.

Decades earlier, John Muir had written to a friend. His words would become a rallying cry for the American conservation movement, adorning everything from park posters to backpack patches.

The mountains are calling and I must go.

But what exactly is this call we hear from nature? Why do we feel drawn to preserve wild spaces and to protect them for future generations? And what happens to us when we answer that call?

The ephemera spread across my desk capture America’s parks in saturated colors and earnest prose. Welcome to Yosemite and Camp Curry! The hope is that some special part of life is revealed.

These mass-produced mementos tell a story of democratic access to wilderness, of a shared heritage preserved through an unprecedented system of public lands. But they also hint at something deeper – our innate recognition that we need these spaces not just for recreation, but for restoration.

The same wisdom that guided Eleanor Roosevelt to seek solitude among the trees has been confirmed by modern science: nature calms us at a biological level.

Science of Serenity

When we step into a forest, our bodies respond immediately. Cortisol levels drop. Blood pressure decreases. Our parasympathetic nervous system – responsible for rest and recovery – becomes more active.

Even our visual processing changes: natural fractal patterns, like those found in tree branches and leaf veins, require less cognitive effort to process than the sharp angles and straight lines of human-made environments.

Trees release compounds called phytoncides that, when inhaled, enhance immune function and reduce stress hormones. Natural sounds – running water, rustling leaves, bird songs – engage our attention in a way that promotes neural restoration rather than fatigue.

Physiologically, exposure to diverse natural environments even affects our microbiome – the community of microorganisms living in and on our bodies. This microscopic ecosystem influences everything from mood regulation to stress response through the gut-brain axis. In a very literal sense, communion with nature changes who we are.

Preserving Peace

The story of how Americans came to preserve our wild spaces is, in many ways, a story about seeking peace – both personal and collective. The movement gained momentum after the Civil War, as a wounded nation looked westward not just for expansion, but for healing.

Frederick Law Olmsted, who fought depression throughout his life, designed public parks as democratic spaces where people of all classes could find restoration. His work on New York’s Central Park and other urban green spaces was guided by his belief that nature’s tranquility could help ease social tensions and promote civic harmony.

John Muir found his own peace in the Sierra Nevada after wandering the war-torn South as a young man. His passionate advocacy helped establish Yosemite National Park and inspired generations of conservationists.

But it was President Theodore Roosevelt, another seeker of nature’s consolation, who would transform individual inspiration into national policy. Roosevelt’s experience finding solace in the Dakota Territory after the deaths of his wife and mother shaped his approach to conservation. He understood viscerally that wilderness could heal, that it offered something essential to the human spirit.

During his presidency, he protected approximately 230 million acres of public land, establishing 150 national forests, 51 federal bird reservations, four national game preserves, five national parks, and 18 national monuments.

Women in the Woods

While Roosevelt’s dramatic expansion of public lands is well known, the role of women in American conservation deserves greater recognition.

Susan Fenimore Cooper, a student of her famous father, published Rural Hours in 1850 – a detailed natural history that influenced both Thoreau and the early conservation movement. Her careful observations helped Americans see local landscapes as worthy of preservation.

Marjory Stoneman Douglas fought to protect the Florida Everglades when most saw it as a worthless swamp. Her 1947 book The Everglades: River of Grass transformed public understanding of wetland ecosystems. She found that regular communion with nature sustained her through decades of advocacy work.

These leaders shared a practical approach to conservation, focusing on specific, achievable goals while maintaining remarkable equanimity in the face of opposition. Their work suggests that protecting nature and being protected by it can form a reciprocal relationship – the more we preserve wild spaces, the more they preserve something essential in us.

Dark Places

The path to peace often leads through our own shadows. While Americans preserve scenes of spectacular beauty, the relationship between nature and human resilience has been proven most powerfully in places of confinement and struggle. These dark places – prisons, exile, places of oppression – have paradoxically served as crucibles for some of humanity’s deepest insights about peace and connection to nature.

Nelson Mandela’s garden on Robben Island stands as a profound example. In the harsh environment of a maximum security prison, Mandela and his fellow prisoners created a garden in the courtyard where they crushed limestone. In his autobiography, he wrote: “A garden was one of the few things in prison that one could control. To plant a seed, watch it grow, to tend it and then harvest it, offered a simple but enduring satisfaction. The sense of being the custodian of this small patch of earth offered a small taste of freedom.”

This echoes the experience of Albie Sachs, who after surviving an assassination attempt that took his arm and the sight in one eye, found healing partly through his connection to the natural world. During his recovery, watching the ocean’s rhythms helped him develop the concept of his later book – Soft Vengeance – achieving justice through law rather than violence.

Martin Luther King Jr. often drew on natural imagery to maintain his equilibrium and express his vision during frequent detainment. From the Birmingham Jail, he wrote of the majestic heights of justice and used metaphors of storms and seasons to describe the civil rights struggle. His deep understanding of peace was shaped not just by moments of tranquility in nature, but by finding inner calm in places of confinement.

The Dalai Lama often speaks of how the Himalayas’ steady presence influenced Tibetan approaches to maintaining calm, even through decades of exile.

These experiences remind us that while we focus on America’s preserved wilderness spaces, the human need for connection to nature is universal. Peace is an American pursuit and a global birthright. When we protect natural spaces, we’re participating in something that transcends national boundaries – the preservation of humanity’s common sanctuary.

Paths to Peace

The leaders who shaped American conservation found different routes to and through nature. John Muir sought transcendent experiences, climbing trees in storms and walking thousands of miles in solitude. Gifford Pinchot, first chief of the U.S. Forest Service, took a more systematic approach, seeking balance between preservation and sustainable use. Rachel Carson combined meticulous scientific observation with poetic sensitivity to nature’s rhythms.

Their examples suggest there is no right way to find peace in nature. Some need solitude and silence. Others seek the raw tests of strengths and capacity, and find restoration in active engagement with the natural world. Some seek dramatic landscapes to ponder in awe, others find sufficient wonder in a city park or backyard garden.

Wild Wisdom

Ralph Waldo Emerson wrote in his essay on Nature, “…in the woods, we return to reason and faith.” His words point to something profound about nature’s effect on human consciousness – how it seems to restore us not just to calm, but to our truest selves.

Modern research into nature’s calming effects – the lowered cortisol, the enhanced immune function, the restored attention – helps explain the mechanisms behind what people have long intuited. For those who find great equanimity through connection with nature, there also seems to be an innate genius in each of us that emerges more fully in wild spaces.

We might experience this as artistic, spiritual, or intellectual – and perhaps even more fundamental – a capacity for presence, for wonder, for sensing our connection to something larger than ourselves. It’s what Eleanor Roosevelt accessed on her morning walks, what John Muir celebrated in his rhapsodic nature writing, what Jane Goodall tapped into during her patient observations of primates in Gombe.

The preservation of wild spaces represents more than conservation of natural resources or recreational opportunities. It preserves access to this deeper part of ourselves – the part that knows how to find peace, that remembers how to wonder, that recognizes our belonging in the larger community of life.

These vintage postcards capture more than just scenic views. They record moments when people felt called to share their experience of wonder, to say to friends and family that the experience mattered. The fact that we’ve preserved and share these places, despite constant pressure to exploit them, suggests we recognize they offer something essential to human flourishing.

Why the woods? Because something in us comes alive there. Because in preserving wild spaces, we preserve the possibility of encountering our own wild wisdom, and these revelations are too precious not to protect for future generations.

Each time we step into nature – whether it’s a national park or a neighborhood green space – we participate in this legacy of preservation. We join a long line of people who recognized that human flourishing depends on maintaining connection to places where we might find peace and that help us face whatever challenges await when we return.

Our Love Affair with National Parks

Three figures stand atop Glacier Point in Yosemite Valley, silhouetted against the sky. Horseback riders on a steep mountain trail glimpse a waterfall through the pines. A tunnel carved into a massive sequoia is big enough for a car to pass through. These postcards images tell the story of how Americans fell in love with their national parks.

When Abraham Lincoln signed legislation in 1864 protecting Yosemite Valley, few Americans had seen its wonders firsthand. The journey was arduous, expensive, and often dangerous. But photographs and artistic renderings began circulating, capturing public imagination. Carleton Watkins’ mammoth plate photographs of Yosemite’s towering cliffs and Albert Bierstadt’s luminous paintings suggested something almost mythical: a uniquely American paradise, waiting to be experienced.

By the 1880s, the Southern Pacific Railroad had begun marketing Yosemite as a must-see destination. Their promotional materials featured romantic images of pristine wilderness alongside luxury dining cars and comfortable accommodations. The message was clear: you could experience the sublime while maintaining the comforts of civilization. The railroad’s campaign to “See America First” tapped into both patriotic sentiment and growing concern about wealthy Americans choosing European vacations over domestic travel.

Stephen Mather, who would become the first director of the National Park Service in 1916, understood the power of imagery. A self-made millionaire from the borax industry, he approached park promotion with a marketer’s eye. Mather encouraged photographers to set up studios in Yosemite and actively supported the production of high-quality postcards, which he called his “little missionaries.” These cards, purchased for pennies and mailed across the country, did more than any official campaign to make Yosemite a part of the American imagination.

The postcards reveal changing patterns in how Americans experienced their parks. Early images show well-dressed visitors on guided tours, often on horseback. By the 1920s, automobiles appear, marking a democratic shift in park access. The famous Wawona Tree tunnel, carved through a giant sequoia in 1881, became a must-have photo opportunity. Each car passing through represented a family making their own way through the park, free to explore at their own pace.

The National Park Service itself emerged from a uniquely American compromise. Progressive Era conservationists like John Muir had argued for pure preservation, while others saw the parks as natural resources to be utilized. The 1916 Organic Act that created the NPS threaded this needle by mandating both conservation and public access – the parks would be preserved unimpaired, but explicitly for the enjoyment of the people.

This dual mandate shaped how Americans came to view their relationship with nature. The parks weren’t distant wilderness to be admired from afar, but rather public spaces to be actively experienced. In the 1930s Civilian Conservation Corps workers built trails and facilities, making the parks more accessible while maintaining their natural character. The message was clear: these were the people’s parks, and the people would help maintain them.

The advent of color photography in the 1940s and 50s brought new vibrancy to park imagery. Postcards from this era capture the brilliant white of dogwood blooms along mountain streams, the deep red of sequoia bark, and the rainbow mist of Yosemite Falls. The images suggested that black and white photography, no matter how artistic, had never quite captured the true glory of these places.

By the mid-20th century, the success of the national parks as tourist destinations began creating new challenges. Bumper-to-bumper traffic in Yosemite Valley became an ironic commentary on Americans’ enthusiasm for their natural heritage. The park service faced growing tension between access and preservation, leading to innovations like shuttle systems and visitor quotas.

Yet the fundamental appeal of the parks remained unchanged. Whether arriving by horse, train, automobile, or tour bus, visitors came seeking what Frederick Law Olmsted had described in his 1865 report on Yosemite, “The union of the deepest sublimity with the deepest beauty of nature.” The parks offered not just scenic views but a connection to something larger than themselves – a uniquely American inheritance.

Today’s visitors to Yosemite might share their experiences through Instagram rather than postcards, but they’re participating in the same tradition of witnessing and sharing America’s natural wonders. The early promoters of the national parks understood something fundamental: seeing these places wasn’t enough. The experience had to be shared to become part of our collective identity.

Those early postcards, with their hand-tinted colors and earnest captions, did more than advertise scenic views. They helped Americans understand these distant wonders as their own inheritance – places that belonged to everyone and therefore needed everyone’s protection. When we look at them today, we’re seeing how Americans fell in love with their national parks, and how that love affair helped define our relationship with the natural world.

The history of Yosemite and the National Park Service reminds us that conservation isn’t just about preserving scenic views. It’s about maintaining spaces where each generation can discover their own connection to the natural world. This fundamental mission remains as relevant as ever. The parks still offer what those early postcards promised: a chance to see the natural wonders of the United States, and to share the experience with friends and family miles away.