Tag: Germany

Ripple Effect

‘Greetings from…’ designs have rippled through visual culture for well over a century, telling the stories of how we see ourselves and our places.

A stone dropped into still water creates concentric circles that radiate outward. This physical phenomenon is a powerful metaphor for how cultural ideas spread through time and across media, especially visual motifs of place. Certain visual vocabularies persist, evolving with technologies while maintaining essential characteristics.

American statehood, regional identity, and natural heritage have rippled through various media over the past century. Iconic ‘large letter’ postcards, commemorative postal stamps, murals and more—all help us trace a fascinating journey of cultural transmission through the broader currents in American history, industrial development, and visual communication.

Gruss Aus… from Germany

“Greetings From…” postcards emerged in 1890s Germany. The early examples of Gruss Aus cards featured the name of a location rendered in bold, three-dimensional letters with miniature scenes of local landmarks contained within. More common postcards of the day feature detailed illustrations of castles and later photographs. This new design cleverly packed maximum visual information into the limited space, creating an instantly recognizable format that would soon spread internationally.

New American Icons

The transmission of this visual language to America came through a German immigrant named Curt Teich, who arrived in the United States in 1895. After establishing his printing company in Chicago in 1898, Teich would transform American visual culture through the mass production of postcards. Following a visit to Germany in 1904, he successfully imported the Gruss Aus style to the American market, adapting it to suit American sensibilities and landscapes.

The true flowering of Teich’s vision came in 1931 with the introduction of his linen-textured postcards. Printed on high-quality paper with a distinctive fabric-like texture, these cards employed vibrant colors and airbrushing techniques that created a hyperreal aesthetic. The technical innovation of the linen card allowed for faster drying times and more saturated colors, resulting in postcards that depicted America in an optimistic, idealized light—a stark contrast to the harsh realities of the Great Depression era in which they first appeared.

Teich’s business savvy was as important as his technical innovations. He employed hundreds of traveling salesmen who photographed businesses and worked with owners to create idealized images for postcards. This approach not only generated business but also shaped how Americans visualized their own landscapes and communities. The Curt Teich Company would eventually produce over 45,000 different linen postcard subjects in just two decades.

The visual language of these postcards—bold lettering, vibrant colors, and idealized scenes—became firmly embedded in American visual culture during the 1930s through 1950s. As automobile ownership increased and the highway system expanded, these postcards played a crucial role in shaping Americans’ understanding of their own geography and national identity. They were both records of places visited and aspirational images of places to be seen.

State Birds and Flowers

Parallel to the development of the large letter postcard, another form of state-based visual identity was taking root—the formal designation of state birds and flowers. Most American states adopted these symbols between the 1920s and 1940s, often through campaigns involving schoolchildren, women’s clubs, and conservation organizations.

These officially designated natural symbols provided another vocabulary for expressing regional identity, one rooted in the natural world rather than the built environment. While large letter postcards typically highlighted human achievements—city skylines, hotels, roadways—state birds and flowers emphasized the distinctive natural heritage of each region. Together, these complementary systems of regional representation provided Americans with a rich visual language for their diverse nation.

In 1978, the Fleetwood company commissioned father-son wildlife artists Arthur and Alan Singer to create 50 original paintings of state birds and flowers. These watercolor paintings caught the attention of U.S. Postal Service officials, who recognized their exceptional quality and decided to feature them on commemorative stamps. Released on April 14, 1982, the 20-cent State Birds and Flowers stamp collection was another big moment in the ripple effect.

Arthur Singer painted the birds while his son Alan rendered the flowers, creating unique artwork for each of the 50 stamps. The collaboration between father and son added another dimension to this cultural transmission—the passing of artistic traditions and approaches from one generation to the next.

The Fleetwood company published a complete album featuring First Day Covers of these stamps. These decorative envelopes included additional information about each state’s natural heritage, creating a beautifully bound volume that was both aesthetically pleasing and informative. The Birds & Flowers of the 50 States album is now a cherished collectible, a visual catalog of national natural heritage in a single, beautifully presented format.

Greetings from the Post Office

Twenty years later, the visual language of the large letter postcard experienced a revival through another stamp collection. On April 4, 2002, the USPS issued the ‘Greetings from America’ stamps, designed by Richard Sheaff and illustrated by Lonnie Busch. These stamps paid direct homage to the large letter postcards of the 1930s and 1940s, recreating their distinctive style for a new generation.

Each of the 50 stamps featured the name of a state in large, three-dimensional letters containing images of iconic landmarks and scenic vistas. The stamps were initially released as 34-cent denominations, but due to a rate change, they were reissued with 37-cent denominations on October 25, 2002. Here is another circular moment—a postal medium paying tribute to a postcard tradition that had itself been a popular means of commemorating places visited.

These stamps connected with older Americans who remembered the original postcards. Younger generations encountering the style for the first time recognized both the nostalgic and contemporary appeal. The vibrant colors and bold, three-dimensional lettering still effectively communicated a sense of place and regional pride, proving again the resilience of this visual vocabulary.

Even Larger Letters

Artists Victor Ving and Lisa Beggs took the large letter postcard to a whole new scale. Starting in 2015, the Greetings Tour has produced dozens of murals that transform the two-dimensional postcard design into monumental public art.

A grand dimensional leap—a design meant to be held in the hand scaled to the size of a building. The murals maintain the core visual elements of the large letter design while incorporating contemporary references and local touchstones. In a delightful twist, these murals have themselves become tourist attractions with visitors posing for social media. The postcard mural is now a backdrop for new images to be shared globally.

The artists also create custom digital designs for corporations, events, and retail spaces, maintaining the vintage aesthetic while adapting it to contemporary contexts. This commercialization represents another ripple in the cultural transmission of the large letter design, as it moves from public art back into the commercial realm that originally produced the linen postcards.

Digital Doppelgangers

As graphic design software became increasingly sophisticated and accessible in the late 20th and early 21st centuries, the visual language of large letter postcards found new life in digital recreations. Graphic design tools enable designers to quickly recreate the distinctive three-dimensional lettering and image-filled characters of the classic postcards.

AI Generation

Online design platforms have further opened access to this aesthetic, offering templates that approximate the large letter style without requiring specialized skills. Now small businesses, community organizations, and individuals can incorporate elements of this visual tradition into their communications, expanding the reach of this design vocabulary beyond professional designers.

With a phrase like “create an image of a vintage large letter postcard from Arizona,” most anyone can generate a decent design in seconds. Like the old days of digital clip-art, the initial attempts lack craftsmanship and historical accuracy. Still, they are a new democratization of this visual vocabulary, making it more accessible to professional designers and enthusiasts alike, though perhaps for different reasons.

This latest development completes a fascinating loop—from specialized industrial printing processes that required substantial investment and technical expertise, to digital design tools requiring professional training, to AI generation requiring only the ability to formulate a design concept and the text prompt. With each technological advancement, the barriers to producing these distinctive visual representations have lowered, while the core elements of the design has persisted.

Visual Persistence

From German Gruss Aus postcards to AI-generated images—our journey demonstrates the remarkable resilience of certain visual vocabularies across time, technologies, and cultural contexts. Despite dramatic changes in production methods, from specialized lithographic presses to neural networks, the essential visual grammar of these designs remains recognizable.

This persistence has a woven quality—the ability to render and replicate a sense of place over time. Whether in linen postcards, commemorative stamps, public murals, or digital images, the large letter design and state symbol motifs combine to convey regional identity and pride over time. Their continued relevance suggests that certain visual solutions, once discovered, become an architecture that generations continue to appreciate and adapt for new uses.

We also feel the ripple effect in the broader patterns of American history— immigrants bringing skills and technology to American shores, industrial innovation creating new visual possibilities, the automobile age changing how Americans experienced nature and themselves, and digital technology transforming how we create and share images. Through it all, the distinctive visual language pioneered by Curt Teich and others continues to evolve.

What new ripples lie ahead? Perhaps augmented reality will allow us to step into these designs. Or new materials and technologies will adapt them yet again for uses we don’t yet comprehend. Whatever comes next, we know that cultural transmission does have a distinguishing mark—it ripples outward in both calculable and unexpected ways, influenced by technology, economics, and human inspiration, creating patterns that can be traced across generations.

For Additional Reading

Meikle, Jeffrey L. (2016). Postcard America: Curt Teich and the Imaging of a Nation, 1931-1950. University of Texas Press. Publisher’s page

“The Immigrant Story Behind the Classic ‘Greetings From’ Postcards.” Smithsonian Magazine. (2018). Read online

“Curt Teich & Co., est. 1898.” Made-in-Chicago Museum. (2020). Read online

“How Linen Postcards Transformed the Depression Era Into a Hyperreal Dreamland.” Collectors Weekly. Read online

“Curt Teich Postcard Archives Collection.” Newberry Library. Collection information

“1953-2002 – 1982 20c State Birds and Flowers.” Mystic Stamp Company. Product page

Singer, Paul and Alan Singer. (2017). Arthur Singer: The Wildlife Art of an American Master. RIT Press. Publisher’s page

“3696-3745 – 2002 37c Greetings From America.” Mystic Stamp Company. Product page

Greetings Tour – The Original Postcard Mural Artists. Official website

“How To Create a Vintage Style Large Letter Postcard Design.” Spoon Graphics. (2022). Tutorial

Lens on Coblenz, 1918

A Swedish-German photography team documented America’s occupation in Coblenz after World War I.

Coblenz (now Koblenz), situated strategically at the confluence of the Rhine and Moselle rivers in Germany, has experienced numerous military occupations throughout its long history. The city’s geographic importance as a crossing point and defensive position made it a coveted location for military powers across the centuries.

Dating back to Roman times, when it was known as Confluentes, the settlement served as a military outpost securing Rome’s frontier. Through medieval and early modern periods, Coblenz changed hands repeatedly during Europe’s dynastic conflicts. However, the most significant pre-20th century occupation came during the French Revolutionary Wars and Napoleonic era (1794-1814), when French forces controlled the city for nearly two decades, incorporating it into the French First Empire.

After Napoleon’s defeat, the 1815 Congress of Vienna assigned Coblenz to Prussia. The Prussians recognized its strategic value and constructed the massive Fortress Ehrenbreitstein on the east bank of the Rhine, transforming the area into one of Europe’s strongest defensive positions. This began a century of Prussian, and later German, control that would last until the end of World War I.

US Occupation: December 1918

The American occupation of Coblenz emerged from the terms of the Armistice that ended World War I on November 11, 1918. The agreement stipulated that Allied forces would occupy the Rhineland, with the region divided into three primary zones: American, British, and French. This occupation was designed to ensure German compliance with armistice terms and provide leverage during peace negotiations.

On December 13, 1918, elements of the U.S. Army’s Third Army, commanded by Major General Joseph T. Dickman, crossed the Rhine and officially began the occupation of Coblenz and its surrounding area. By December 17, the American forces had fully established their headquarters in the city, with approximately 240,000 troops in the region, though this number would decrease significantly over time.

Major General Henry T. Allen later replaced Dickman as commander in July 1919, overseeing the majority of the occupation until American withdrawal in 1923.

Unlike France, which had suffered repeated German invasions and maintained historical animosities, American forces approached the occupation with less punitive attitudes. This pragmatic approach, combined with the economic resources American soldiers brought to the local economy, created a relatively stable, though still complex, occupation environment.

A Photographic Partnership

The American occupation of Coblenz coincided with a pivotal period in photographic history, and two photographers were perfectly positioned to document this unprecedented moment: Anna Victoria “Änne” Lindstedt and her husband Karl Zimmermann. By 1918, photography had evolved significantly from its mid-19th century origins, but still required considerable technical expertise. German and Swedish photography had developed along somewhat different paths.

Anna’s photographic journey began far from Germany, in southern Sweden. Born in 1883 in Hörby, Sweden, she was the daughter of J.M. Lindstedt, an established Swedish photographer. Photography in late 19th century Scandinavia was a growing professional field, with Swedish photographers making significant technical advancements. Anna grew up immersed in this environment, learning technical skills in her father’s studio during a period when photography was transitioning from a purely chemical process to a more refined art form. This Swedish background gave her a distinct perspective and technical foundation that would later influence her work in Germany. By the early 1900s, Anna had established her own photography studio in Lund, demonstrating her independence in a field still dominated by men.

Karl Zimmermann established a photography studio in Diez an der Lahn, Germany and was operating in 1914, at the outbreak of World War I. He had developed a reputation for documenting local events and creating portraits, building technical expertise during a period when German photography was gaining international recognition for its precision and artistic innovation.

The couple became engaged in 1916, in the midst of World War I. After the war ended, they merged their photography businesses in Coblenz, recognizing the unique historic and commercial opportunity presented by the American occupation.

The real photo postcard (RPPC) format that Lindstedt and Zimmermann utilized had emerged in the early 1900s, enabled by the development of the postcard backing paper with preprinted postage markings. These allowed photographers to create small edition prints that could be sold commercially and easily mailed.

YMCA in the American Occupation

The Young Men’s Christian Association (YMCA) played a crucial role in supporting American troops during the Coblenz occupation. Within weeks of the American arrival, the YMCA established facilities throughout the occupation zone, with their main headquarters in Coblenz itself.

The YMCA’s presence in military zones had been established during the war, but the occupation presented new challenges. Rather than serving troops in active combat, the organization now needed to address the morale and welfare needs of an occupation force facing potential boredom and disciplinary challenges.

By 1920, the YMCA operated approximately 20 centers throughout the American zone. These facilities provided alternatives to less supervised entertainment, offering recreational spaces, reading rooms, educational programs, religious services, and organized athletics. The organization also facilitated cultural exchanges, including German language classes that helped improve relations between American troops and local residents.

YMCA centers became important social hubs for American forces, with thousands of soldiers visiting these facilities daily. The centers also employed a combination of American YMCA staff and local German civilians, creating a rare space for cultural integration during the occupation.

Soldiers’ Experiences

While the broad historical narrative of the American occupation focuses on military units and official policies, individual soldiers’ experiences varied widely. Some troops formed positive relationships with German civilians, while others remained isolated within American enclaves. Some embraced the opportunity to explore European culture; others counted days until their return home.

The convenience of real photo postcards can be a barrier in historical research. Only some cards were labeled with names of men — Charles E. Wilson Jr., Norman Page, and Donald Harris pictured here — who were among the thousands of American soldiers who had their portraits made in Coblenz during this period. Bethel Tatum appears in multiple images, as does another  anonymous soldier. George Purcell’s military record confirms he received a silver medal for gallantry in action during World War I before serving in the occupation force.

One of the more curious connections involves 328 Chauncey Street in Brooklyn, New York, inscribed as the address for Charles Thomas, who appears in two photos. The same location later became famous as Jackie Gleason’s boyhood home and the fictional address in “The Honeymooners”. There are no known family connections, but this is how rumors begin. Soldier Charles Thomas bears an uncanny resemblance to the comedian star.

Olympic Connections

Pierre de Coubertin, founder of the modern Olympic movement, maintained a significant interest in post-war athletic events, including those organized by military forces. As president of the International Olympic Committee until 1925, he worked actively to revive international sporting competitions after the war’s disruption. He may have visited Coblenz on a tour of the Inter-Allied Games in the summer of 1919.

The 1920 Summer Olympics in Antwerp, Belgium—the first Games held after World War I—represented a significant milestone in de Coubertin’s efforts. Karl Zimmermann, who worked for both the US and French forces, may have traveled to Antwerp, and even photographed de Coubertin and General Pershing. 

By 1928, Karl’s declining health forced changes to their business operations. Änne became managing director in 1930 and changed the business name to Welt-Foto-Koblenz, perhaps an attempt to broaden their commercial appeal and provide delicate cover for husband’s ailments. Karl’s mental health continued to deteriorate, ending his photojournalistic work by 1934. After his death in 1943 at the Hausen/Wied sanatorium, Änne managed to preserve aspects of their photographic legacy through the war years.

Änne’s post-war life included time between Koblenz and her native Sweden, maintaining connections to both the place where their most significant work was created and her homeland. She died on November 11, 1962, and was buried in the new cemetery in Åhus, Sweden, bringing her remarkable photographic journey full circle.

A Photographic Legacy

The Lindstedt and Zimmermann postcards documenting the American occupation of Coblenz represent an important visual historical record of this significant period. These images provide insight into a unique moment when American forces first occupied European soil—a preview of the much larger American military presence that would emerge in Europe after World War II.

Their work serves multiple historical functions: documenting military operations, capturing cultural exchanges, preserving individual experiences, and recording the physical environment of occupied Coblenz. This rare visual archive helps us understand what happened during the occupation, and how daily life unfolded.

Through the combined Swedish-German lens of Lindstedt and Zimmermann, we gain a more nuanced understanding of this complex chapter in American-European relations and the early development of American overseas military presence that would shape the 20th century.

Read more about photographers Karl and Anna Zimmermann at Lindstedt und Zimmermann.