architectural photography – The Posted Past

Featured Postcard~
New Orleans French Market A CENTURY AGO

An early 20th century scenic postcard showcases the iconic French Market in New Orleans’ French Quarter.

Front of the card: The photograph shows the vestibule of the historic French Market, featuring tall, weathered French/Creole Colonial columns supporting a slatted roof. Perspective draws the eye down the long corridor, emphasizing the market’s impressive scale. The covered walkway displays produce, baskets, and merchandise on tables and in crates. The image captures a rare moment when the hallway of vendors face the camera. Hand-colored rose tones reflect the market’s timeless atmosphere with pops of green and blue artfully applied. Caption: Vestibule, French Market, New Orleans, La.

Back details: The left panel explains the market’s history:

This card shows the interesting old columns erected, 1822. While the roof of the market has been repaired many times, the old columns have stood as originally put, without fire aid to the injured.

Published by Lipsher Specialty Co., 320 Magazine St., New Orleans. Standard divided back format with decorative script and postage rates listed: Domestic One Cent, Foreign Two Cents.

Historical significance: The postcard documents the French Market’s appearance in the early 20th century. Established in the 1790s, the market served as a vital commercial hub where vendors sold fresh produce and handcrafted goods. Instructions to “Take French Market car from Canal St.” reflects the streetcar system and emphasis on tourism. This postcard dates to 1922-1925, based on combined evidence of one-cent postage, the specific streetcar reference, and hybrid halftone-collotype printing (Aquatone process was patented in 1922).

Condition and Appeal: The card displays excellent color saturation, with clear and interesting details and minimal defects. Tiny nicks on two corners, with yellowing on the reverse typical of age. Image and text provide valuable historical context, appealing to collectors of New Orleans memorabilia, architectural history enthusiasts, and those interested in early 20th century American commerce. The French Market remains active today, making this postcard a fascinating glimpse into its enduring legacy as a cornerstone of New Orleans culture.

Today’s Art Card & Gallery

The gallery features Landscapes by Larry L’Ecuyer, and here is a fun art card from Anne this week. Winner, winner, chicken dinner!

open call for art cards!

The World’s Smallest Artist Retreat (our P.O. Box) is awaiting your art card submission. Details here!

Art card kits ~ gift or fun for you!

Our Art Card Kits are perfectly-packaged as a fun, creative activity for you and a friend to complete in as little as an hour or made into a lovely afternoon.