This charming embroidered postcard from the early 20th century is a small and intricate greeting that speaks volumes about a bygone era. In the world of historical artifacts, sometimes a small stitch tells a rich story.
Burst of Blooms
The postcard we are examining today presents an interesting contrast to typical flat, printed cards. Its front features an embroidered design set within a scalloped, cream-colored frame. The embroidery displays a palette of purples, reds, blues, and greens against a light fabric background, forming a floral scene.
At the center is a red flower, its petals rendered in careful stitches to create a sense of depth. Blue blooms surround it, with green stems and leaves providing structure to the composition. Above the flowers, Rosa is embroidered in purple thread, while below, Feliz cumple años (Happy birthday in Spanish) completes the message.
The reverse side is more conventional, bearing the hallmarks of early 20th-century postcard design. “CARTE POSTALE” is printed at the top in both French and English, with the card divided for correspondence and address. A small line at the bottom reads “Printed in France « E.R. » Paris” – a clue to the card’s origins.
The card was produced by E. Rabus, a Parisian company founded in 1897. By the early 20th century, the company had become a leader in the French postcard industry, including active involvement in the Chambre Syndicale français des Editeurs de la Carte postale illustrée, the professional organization for French postcard publishers. In 1914, E. Rabus held the position of secretary-general in this organization, placing the company at the heart of the industry during a pivotal time.
Manufacturing Marvels
This particular postcard emerged during the postcard craze of the early 20th century, when millions of postcards of many great variety were produced and sent globally each year.
The postcard we’re examining likely dates between 1914 and 1920, a period that saw significant changes in the postcard industry. Creating this postcard involved a fascinating blend of traditional craftsmanship and industrial production techniques.
The silk thread may have been sourced from a renowned manufacturer like Dollfus-Mieg & Cie. DMC was a major producer of embroidery threads, founded in Mulhouse, Alsace in 1746. Thread may have also come from Lyon, France’s capital of silk, where workers known as Canuts supplied luxury goods markets. The use of high-quality silk thread indicates that this postcards was a premium product.
While hand embroidery was still practiced, the scale of postcard production in this era suggests that machine embroidery was more likely used. Skilled workers would have operated specialized machines manually set to create the intricate design.
Once complete, the embroidery needed to be affixed and sandwiched between two paper cards to create the final product. The distinctive scalloped edges on the front were created through embossing and die-cutting, a process using metal plates and a sharp blade to stamp and cut the card into its final shape, leaving a window for the fine fabric to show through. The reverse side was made using standard printing techniques of the era.
All of these processes – embroidery, backing, embossing, die-cutting, and printing – would have taken place at the E. Rabus factory in Nanterre, a suburb of Paris. The company’s ability to combine these various techniques in-house speaks to its sophistication as a manufacturer and helps explain its prominent position in the industry.
Messages for Global Markets
While this postcard was produced in France, its Spanish text hints at a broader marketplace and larger international relations. E. Rabus, like many successful companies of its time, was looking beyond French borders to sell its products.
The most likely target market for this Spanish-language card would have been Spain itself. Geographic proximity and cultural ties between France and Spain made this a natural choice. Spanish tourists visiting France might have purchased such cards as souvenirs, or French customers might have bought them to send to Spanish friends or relatives.
Another strong possibility is Argentina. In the early 20th century, Argentina had a significant French immigrant population and strong cultural ties with France. The Argentine upper classes, in particular, had an affinity for French culture and products. Or perhaps Cuba, a popular tourist destination for Europeans at the time.
It’s worth noting that World War I (1914-1918) had a significant impact on these global markets. The war disrupted trade routes and changed economic relationships. However, it also created new demands for postcards as a means of communication between soldiers and their loved ones. Spanish neutrality during WWI might have made Spain an even more important market for French postcard producers during this time.
Grand Greetings
Perhaps the most charming aspect of this postcard is the way it personalizes a mass-produced item. The name Rosa embroidered at the top of the card transforms it from a generic greeting to a personal message. We can appreciate the care in choosing this specific card with the recipient’s name woven into the birthday wish.
Postcards marry the universal with the personal. Paper and thread become a bridge – between industrial spaces and private life, between France and the Spanish-speaking world, and between the early 20th century and our own time. Human desire is to connect, to send our good wishes across distances, and to make even mass-produced items feel special and individual.
Feliz cumple años – in Spanish – reminds us that birthdays are celebrated across cultures and languages, and the wish for a happy birthday transcends borders and time.
As we examine this postcard today, we sense so many stories – the mysteriously named publisher, the factory workers in Nanterre, a birthday celebration, the joy of both the sender and the intended recipient. Every historical artifact, no matter how small, carries with it a web of human connections.
We send greetings with the tap of a screen today, and still we can appreciate the thought and effort that went into creating and choosing such a card. It invites us to consider how we express our good wishes today, and how modern methods carry the traditions forward from this centenarian birthday card.
This delicate embroidered postcard, with its silk threads and scalloped edges, its French origin and Spanish text, is a testament to human creativity, industrial ingenuity, and the enduring power of a simple wish for happiness, stitched in colored thread, preserved through time, and able to transcend borders.
The Posted Past 