In the colorful world of mid-20th century postcards, a peculiar case of mistaken identity has long intrigued collectors and art enthusiasts. The charming, anthropomorphic cats that graced millions of postcards, known widely as “Mainzer Cats,” have a secret. Alfred Mainzer, the man whose name became synonymous with these whimsical felines, was not their creator. This tale of artistic attribution, commercial success, and enduring popularity offers a fascinating glimpse into the intersection of art, commerce, and our enduring love of cats.
Hartung-Mainzer Mystery
At the heart of this story are two men: Eugen Hartung, a Swiss artist born in 1897, and Alfred Mainzer, an American publisher. Hartung, the true artist behind the beloved cat illustrations, worked in relative obscurity, while Mainzer, through a twist of fate and business acumen, became the name associated with these popular images.
Eugen Hartung developed his artistic skills early in life, studying at the School of Applied Arts in Zürich. His background as a lithographer and graphic designer laid the foundation for his later work, which would prove ideal for reproduction on postcards and other printed materials. In the 1940s, perhaps inspired by the need for joy and whimsy in the aftermath of World War II, Hartung began painting his signature anthropomorphic animal scenes.
Hartung’s cats, engaged in human activities ranging from attending school to getting married, captured the imagination of viewers with their charm and humor. These illustrations, painted in delicate watercolors, featured cats with expressive faces and human-like postures, placed in everyday scenarios that resonated with people’s daily experiences.
Enter Alfred Mainzer, a businessman and publisher based in Long Island City, New York. Alfred Mainzer Inc. specialized in greeting cards and postcards. With a keen eye for marketable content, Mainzer imported the Belgium-printed postcards to distribute to the American market.
This business decision would lead to both the widespread popularity of the cat postcards and the confusion surrounding their creator. As the postcards gained fame in the United States, they became known as “Mainzer Cats” or “Alfred Mainzer postcards.” Over time, many people assumed Alfred Mainzer was the artist behind these charming illustrations.
The misattribution persisted for years, with Mainzer’s name becoming increasingly associated with the artwork. Meanwhile, Hartung, described by some sources as a quiet and modest individual, who was recognized in his native Switzerland, but not beyond.
This case of mistaken identity highlights the complex relationship between artists and publishers in the world of commercial art. While Mainzer’s business acumen brought Hartung’s work to a broader audience, it also inadvertently obscured the original artist’s identity. Today, collectors and art historians are working to properly attribute the artwork to Hartung while acknowledging Mainzer’s role in popularizing these images in the United States.
Enduring Appeal of Hartung’s Cats
The popularity of Hartung’s cat postcards, published by Mainzer, can be attributed to several factors. Their charm and humor, depicting cats in comical human situations, resonated with viewers. The illustrations were relatable, mirroring familiar human experiences through a feline lens. They also evoked a sense of nostalgia, particularly as they gained popularity in the 1950s and 1960s.
From a practical standpoint, postcards offered an affordable way for people to enjoy and share art. The wide variety of scenes depicted made the postcards highly collectible, with enthusiasts eager to acquire different designs. Moreover, the enduring popularity of cats as pets and subjects in art likely contributed to the appeal of Hartung’s work.
Cats in Art: A Rich History
While Hartung’s cats gained unique popularity through Mainzer’s postcards, the feline form has long been a subject of study for artists. Throughout history, artists have turned their attention to cats, each bringing their unique style and perspective to feline representation.
One of the most famous cat artists of the late 19th and early 20th centuries was Théophile Steinlen. This Swiss-French Art Nouveau painter became renowned for his cat illustrations, particularly his iconic “Chat Noir” (Black Cat) poster. Steinlen’s work, while more realistic and less anthropomorphic than Hartung’s, shared a focus on cats in daily life settings. Both artists imbued their feline subjects with personality and character, though Steinlen’s approach was less whimsical than Hartung’s.
Louis Wain, an English artist active in the same period, is another notable figure in the world of cat art. Wain’s early works bear some stylistic similarities to Hartung’s, featuring anthropomorphic cats engaged in human activities. However, Wain’s style evolved dramatically over his lifetime, influenced by his mental health. His later works became increasingly abstract and psychedelic, diverging significantly from the style of artists like Hartung. Fans will enjoy the 2021 movie starring Claire Foy and Benedict Cumberbatch, The Electrical Life of Louis Wain.
Léonard Tsuguharu Foujita, a Japanese-French painter of the early 20th century, was renowned for his drawings and paintings of cats. Foujita’s cats, often white with delicate, fine lines, showcased a different aesthetic from Hartung’s more colorful and active felines. Nonetheless, both artists shared a deep appreciation for the feline form and its expressive potential.
In the realm of fine art, artist Suzanne Valadon included cats in portraits and still life compositions. Valadon’s realistic depictions contrast with Hartung’s more stylized approach, yet both artists recognized the cat’s potential as a compelling subject.
The tradition of anthropomorphic animal art, of which Hartung’s work is a part, has roots that stretch back centuries. In Japan, for instance, Kuniyoshi Utagawa created many woodblock prints featuring cats in humorous or fantastical situations during the 19th century. While working in a very different medium and cultural context, Utagawa’s depictions of cats in unexpected scenarios share thematic similarities with Hartung’s work.
More recently, contemporary artists like Ai Weiwei have incorporated cats into their work, demonstrating the enduring appeal of felines as artistic subjects. Ai’s Cats and Dogs series of ceramic sculptures offers a modern take on feline representation, far removed from the whimsical postcards of Hartung yet part of the same long tradition of cats in art.
Legacy of Hartung and Mainzer
The story of Eugen Hartung and Alfred Mainzer illustrates the complex interplay between art and commerce. Hartung’s artistic talent and Mainzer’s business acumen combined to create a cultural phenomenon that has endured for decades.
Hartung’s legacy lies in his charming, whimsical artwork that continues to delight viewers today. His anthropomorphic cats, with their human-like expressions and activities, offer a unique blend of humor and familiarity. The enduring popularity of these images speaks to Hartung’s skill in capturing the essence of both feline and human nature in his illustrations.
Mainzer’s legacy, on the other hand, is one of successful commercialization and distribution. By recognizing the potential of Hartung’s work and bringing it to a wider audience, Mainzer played a crucial role in popularizing these images. The “Mainzer Cats” became a recognized brand, even if the attribution was misplaced.
Today, both Hartung and Mainzer are remembered in the world of postcard collecting and vintage art enthusiasts. Efforts to correctly attribute the artwork to Hartung have increased in recent years, bringing deserved recognition to the original artist. At the same time, the Mainzer name remains closely associated with these beloved postcards, a testament to the company’s role in their popularization.
Collecting Hartung/Mainzer Postcards
Despite the passage of time, Hartung’s cat postcards, often still referred to as Mainzer postcards, continue to captivate collectors. The market for these vintage pieces remains active, with enthusiasts ranging from dedicated deltiologists (postcard collectors) to cat lovers and nostalgia enthusiasts.
The appeal of these postcards extends beyond their original format. The enduring charm of Hartung’s designs has led to reproductions on various products, including calendars, notebooks, and home decor items. This expanded market has introduced Hartung’s whimsical cats to new generations of admirers.
Interestingly, some collectors and historians value these postcards not just for their artistic merit, but for their depiction of mid-20th century social norms and daily life, albeit in a whimsical, anthropomorphized form. This adds an educational dimension to their collectible status.
Cats in Art and Popular Culture
The enduring interest with cats that fueled the popularity of Hartung’s postcards is far from a thing of the past. In fact, felines have only grown in popularity as artistic subjects and cultural icons in the digital age.
Social media platforms have become showcases for cat-related art and imagery. Instagram accounts dedicated to cat art boast millions of followers, while viral cat videos and memes have become a staple of internet culture. This digital proliferation of cat content echoes the widespread appeal of Hartung’s postcards in a new medium.
Contemporary artists continue to find inspiration in felines. From traditional mediums like painting and sculpture to digital art and animation, cats remain a popular subject. Artists like Vanessa Stockard have gained recognition for their whimsical style that echoes some of the charm found in Hartung’s work. Stockard’s most famous work mimics the Old Masters while inserting her cat, Kevin, into traditional compositions.
The popularity of cats in art has also translated into commercial success in various industries. Cat-themed products, from clothing to home decor, are widely available and popular. This echoes the commercial success of Mainzer’s postcards, demonstrating the enduring marketability of feline-inspired art.
In the world of high art, cats continue to make appearances. Exhibitions dedicated to feline art have been held in major museums and galleries around the world. For instance, the Japan Society in New York hosted an exhibition titled “Life of Cats” in 2015, showcasing cats in Japanese art from the 1615 to 1868.
More than Mistaken Identity
The story of Eugen Hartung and Alfred Mainzer, and the beloved cat postcards they brought to the world, is more than just a tale of mistaken identity. It’s a narrative that touches on the nature of artistic creation, the power of commercial distribution, and the enduring appeal of a subject that has captivated humans for millennia.
Hartung’s artistic vision, brought to a wide audience through Mainzer’s business acumen, created a cultural phenomenon that continues to resonate today. The charming, anthropomorphic cats that populate these postcards speak to our enduring fascination with felines and our ability to see ourselves reflected in their actions and expressions.
As we unravel the mystery of the Hartung-Mainzer cats, we gain insight into the complex world of commercial art and the ways in which attribution can become confused over time. Yet, we also see how the power of the art itself can transcend issues of authorship, creating a legacy that endures for decades.
In our current era, where cat memes reign supreme and feline influencers command millions of followers, the popularity of Hartung’s cats seems almost prophetic. From fine art galleries to internet forums, our fascination with cats as artistic subjects continues unabated.
The Hartung-Mainzer story reminds us of the timeless appeal of art that captures the whimsy and charm of everyday life, whether through the lens of anthropomorphic cats or other creative interpretations. It stands as a testament to the power of art to connect with people across generations, and the enduring allure of our feline friends in the realm of human creativity.
Pick out a Hartung-Mainzer Postcard for yourself or a friend!
The Posted Past 